Teachable Tuesday – How To Call In A Lab Order For the First Time

John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series...

MIDO To Celebrate 50 Years With “Golden Edition” This February

A lot of changes have occurred in the world of eyewear from 1970 to the present. MIDO has written its transformative history over the course of these 50 years. At the first edition, there...

Optical Journal Podcast – Jisco Mediterranean Eyewear

Daniel speaks with the owners of JISCO Mediterranean Eyewear, Joerdis Neubauer, the designer, and Francisco Marin, the CEO.      

The industry’s start-ups in the opti BOXES

Curtains up for the newcomers! Once again, selected young designers and eyewear start-ups gather in the opti BOXES in Hall C2 at opti 2020 this year. opti starts today in Munich, Germany, launching the...

Optical Women’s Association Announces 2020 Award Honorees

Millicent Knight, OD and Senior Vice President, Customer Development Group, at Essilor of America, will receive the Pleiades award to recognize her exceptional action in advancing the leadership role of women in the optical...


Universal Fit from KLiiK

KLiiK denmark introduces universal fit to the collection. Inspired by Scandinavian design, the new collection offers a rich color palette with unique patterns and...

How to Deal With Fake Optical News

It seems as if lately our industry has been under attack by members of the media (not the optical trade). Major newspapers and magazines,...

Our Top Ten Stories of 2019

2019 has been a very fun and interesting year here. After twenty years of working in the optical arena, we took our work with...

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