2017 Sunwear From Tura

New York, NY (November, 2016) – Tura Inc.,is getting a head start on 2017 with the launch of its trendsetting sunwear collections from its signature brands: Ted Baker, Lulu Guinness, Tura and Brendel.  Starting the week of November 21st, retailers who pre-order the new sunwear styles will receive a special promotional offer.

“After a successful year of sunwear sales, we are committed to an even stronger 2017. Our product managers have worked diligently to keep the persona of each brand clearly defined through unique brand attributes. You will find the 2017 sunwear collections to be refreshing with special details such as hand set Swarovski crystals, on trend metal accents, retro shapes and colors, prints and dramatic trendy shapes,” says Tura Inc.’s Vice President of Brand Management Jennifer Coppel. “

The TURA 2017 Sun Collection is here with exciting, new styles that are flattering, sophisticated and completely unique!  Remaining true to our legacy of creating fashionable eyewear seen as an accessory for the face, these styles have elements of fine jewelry that is inherent to the Tura brand’s DNA.  By using Swarovski crystals, studs, enamel inlay, chain decor, and rich metal colors resembling jewelry in shades of silver, gold and rose gold, these styles are truly unique and statement making!  Coordinating optical quality CR-39 sun lenses provides excellent coverage and protection while making a bold fashion statement.  All frames include spring hinges for added comfort and to help maintain frame alignment. All styles exclusively designed in the USA.

Enameled Modern Sun – TURA 069; A bold, statement-making, modern sunglass.  A square shaped lens with sheet metal top brow line inlayed with enamel and outlined in shiny gold metal to add a pop of color.  The gold metal end piece transitions to matching acetate temples.  Bold Electric Blue with blue gradient lenses (BLU), Ultra Sleek Black with black/blush gradient lenses (BLK) Size: 54-17-135 Colors: Blue with blue gradient lenses (BLU), Black with black/blush gradient lenses (BLK)


Jeweled Acetate – TURA 070; A highly requested round shape with bold Swarovski crystal jewelry decorated temples. This design is the ultimate jewelry detailed sunglass for the face. The end piece features a jewelry-like double rope design and the rope detail also outlines the fabulously large stones in assorted geometric shapes. Colors: black (BLK), tortoise (TOR)


Jeweled Aviator – TURA 071; The classic aviator taken to a whole new place.  Jewelry rope detail outlines the lenses and continues onto its temples. and encases the striking assorted shaped Swarovski crystals adorning the temples.   Like fine jewelry for the face, striking and statement making. Colors: dark gun (DGN), gold (GLD)


Ted Bakerl The new Ted Baker Sunwear collection is strongly inspired by our favorite retro shapes; cat eyes, aviators and the club master.  They are captivating as they explore new materials and constructions to create a purely unique style to Ted always including subtle luxury branding details. This collection is an excellent option for customers that desire luxury, quality and styling at an affordable price.

Ted Baker
Ted Baker

Retro Cat by Ted Baker: TB107; The TB107 is a retro inspired cat eye with high polished metal accents along the top brow. The model features a rich acetate material with polished metal accents. The sky blue acetate is new to the Ted Baker collection. Color Grey and Blue feature modern mirrored lenses; grey with rose gold mirror and blue with mint mirror. Colors: tortoise (TOR), blue sky (BLU) and grey (GRY)

Retro Club Master by Ted Baker: TB108L The TB108 is a retro shape inspired by the original Club Master style and takes on a feminine appeal with an uplifting brow, a curved metal bridge and an angled lens shape.  Don’t miss the ivory pearl on gold with light gold mirror lenses. Colors: black over blush (BLK) and ivory pearl (IVO)


Retro Aviator by Ted Baker: TB111: Model Ted Baker TB111 was inspired by the retro plastic aviator. It features a metal top bar with a Ted Baker logo, for the unexpecTED branding placement.  It also features a wrapped metal end piece accent with an integrated spring hinge and long acetate temple sleeves. Even its colors are retro inspired – makes a luxurious fashion statement.  See the new modern color – matte black with a silver mirrored lens. This models features polarized lenses. Colors: black tortoise fade (BLK), matte black with silver mirror lens (BLC)


Lulu Sun: The new 2017 Lulu Guinness Sun Collection is designed for the woman who is irresistible, glamorous, mischievous, and loves to express her individuality through experimentation and risk taking fashion.  This unique collection combines retro chic influences with modern elements and luxurious details. The metallic foil Lulu Guinness logo is located on the outside left wearing temple and the iconic red lip plaque is seen on the inside, right wearing tip for brand continuity. Coordinating high quality CR-39 sun lenses provide excellent coverage and protection while making a bold fashion statement. All frames include spring hinges for added comfort and to help maintain frame alignment.

Bold Cat Eye Design L138: Don’t miss this fashion forward statement maker – this is a bold, chunky cat eye shape with custom graphic prints carrying the brands DNA; BLK – Lulu Guinness floor print with paint splatter look featured on entire front of frame and outside temples. Color BLK is featured in the 2017 marketing campaign.  BON – Lulu Guinness lip checkerboard print is featured boldly on the inside of frame – offering an outstanding graphic and black/white contrasting look. Colors: black (BLK), bone (BON)

l138_bonCombination Design L141: This statement making combination frame has a rectangle lens shape that is an everyday, easy-to-wear shape. What sets it apart – its glittering brow line – high fashion and high pop!  The acetate to has inlayed glitter fabric with a clear epoxy coating overlay for the highest quality. Colors: gold/bone (GLD), silver/black (SIL)
Lulu GuinnessDazzle & Glitter Design L142: This is a dazzling, high fashion crystal sunglass. Hundreds of glittering crystals are inlayed into clay-like base, for the ultimate statement making sunglasses.  Hematite crystals adorn the brow line of the black acetate frame. Light Colorado Topaz crystals adorn the brow line of the tortoise frame. Colors: black (BLK), tortoise (TOR)

Lulu GuinnessBrendel
Brendel is a true eyewear brand with unique and distinctive designs. The European styling with global flare appeals to the self-confident woman who enjoys being an individual and is focused on refined elements and expressive styling. Three new Brendel sunwear models share common characteristic of artistic accents on the temporal corners and custom shaped temple tips. These artistic elements bring more attention to the uplifting shapes. The Brendel sunwear collection continues with striking, modern and chic styles that capture all of the latest global trends for 2017.

Brendel 906086: This acetate sunglass offers a deep rectangular lens shape with uplifted temporal corners to give the design a very soft cat eye look that is easy to wear and perfect for every day.  The European crystals inlayed into the temporal corners gives this frame a feminine and modern esthetic.   Available in two (2) striking colors, the tortoise color features a sophisticated flash lens, while the mauve color features a soft brown lens. Colors: 60/Tortoise, 50/Mauve

906086_50Brendel 906087: This modern rectangular shape has slightly uplifted corners, giving the frame its feminine flair. The temporal corners feature a custom lamination which creates an uplifting shape, in addition the color mix of crystal and marble acetate create a chic color blocking effect. The marble acetate laminated at temporal corners is continued on the temples to give this style a well-rounded look – all completed with an integrated spring hinge. Colors: 70/Blue, 60/Brown

Brendel Brendel 906097; This model is a blend of modern retro. The unique brow line, metal inlay at the temporal corners and flash lens is perfect for any age! The thin acetate front, mixed with stainless steel temples ensures this sunglass is lightweight and comfortable. Two (2) fashionable colors; tonal grey and dramatic purple with gold flash lens and gold temples. Colors: 30/Grey, 50/Purple


About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader.  Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: www.tura.com.

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