Every year we hear from ECP’s across the country how helpful this calendar is in helping them figure out their marketing plans for the coming year. Be sure to bookmark this as we will be editing it throughout the year with new and fun things as they come up. We hope this helps you social-eyes your marketing for success for 2019.
- National Glaucoma Month– Event planning
- National Optician Month
- Braille Literacy Month
- National Blood Donor Month
- National Soup Month
To Do
- Prepare For Vision Expo East New York
- Re-merchandise for Winter. Includes Winter Sports Sunglasses
- Plan Trunk Shows for year.
Jan 1- New Years Day
Jan. 4- National Trivia Day- We have lots of Eye Trivia on our Pinterest Board
Jan 4- World Braille Day
Jan 5- National Bird Day- YouTube Video with Birds and Eyewear sung to the tune of Rockin Robin.
Jan 8 – Bubble Bath Day
January 9 – Law Enforcement Appreciation Day
Jan 10- Save the Eagles Day
Jan 11- National Milk Day and World Milk Day – (Merchandising)
Jan. 13- National Rubber Ducky Day-Fun post Featuring Rubber Ducky Eyewear
Jan. 14- National Dress Up Your Pet Day– You can see Animals in eyewear which we call Fashimals on our Pinterest Board. This could be a great customer engagement on Facebook, Dress up your pets day.
Jan. 15- National Hat Day (eye hats from the 1960’s) and History of Eye Hats
Jan. 16- Appreciate A Dragon Day
Jan 18- RIP in Memory of Herman Snellen and with Eye Chart Decor
Jan 19- National Popcorn Day
Jan 20- Audrey Hepburn Died– Show iconic Eyewear from Audrey Hepburn. She wears alot of Oliver Goldsmith sunglasses in the movies.
Jan 21- Martin Luther King Day (Event)
Jan 21 National Hugging Day – (Event)
Jan 21 Squirrel Appreciation Day– could do a piece on Squirrel Vision or have patients sent in pictures of squirrels in their yards.
Jan 22 National Polka Dot Day (Show eyewear with polka dots)
Jan.23- National Rhubarb Pie Day (Recipe)
Jan.24- Beer Can Appreciation Day
Jan 25- National Compliment Day
Jan 26 – Australia Day
Jan 27- Chocolate Cake Appreciation Day
Jan 28- National Daisy Day– Features Eyeglasses with Daisies
Jan 28- Fun At Work Day
Jan 31- Inspire Your Heart with Art
- Eye Safety At Work (Merchandising) and Eye Safety Workplace Quiz.here . Eye Safety at Work is different than Eye Safety at Home. (October) We have many posts on Eye Safety: History of Safety Eyewear, Safety Eyewear and Porn (which is work) and 8 Safety Posters we love
- Low Vision Awareness Month website from the VCA on Low Vision Patients. The high cost of Low Vision.
- Age-Related Macular Degeneration Month (Infographic)
- National Wedding Month – How To Market For Weddings and Merchandising Ideas for Weddings , Retail Strategies- getting on the Gift Registry
- Black History Month
- Great American Pie Month
To Do
Spring Merchandising Ideas More Spring Merchandising Ideas on Pinterest Board- Spring Summer Merchandising
Feb 2- Ground Hog Day
Feb 2- World Wetland Day: Ducks Unlimited distributed by McGee gives back to save the Wetlands.
Feb 3- National Carrot Cake Day (Recipe)
Feb 3- The Day The Music Died– You can do customer engagement with their favorite music or singer. (Vintage)
Feb 3 – Super Bowl LIII
Feb 4- RIP Rosa Parks who refused to sit in the back of the bus.
Feb 4- Thank a Mailman Day
Feb. 4- International Unicorn Day
Feb 10- National Umbrella Day in which we did a fun post on the History of Shady Sunglasses. You can find umbrellas with Eyeglasses online.
Feb 14- Valentines Day
Feb 15- National Hippo Day
Feb 17- Random Acts of Kindness Day– Preparing for Random Acts of Kindness Day (Event)
Feb 18- Red Wine Day as opposed to National Wine Day.
Feb 18 – Presidents Day; See: The History of Presidents Day Eyewear and What’s It Worth- President Lincoln’s Opera Glasses
Feb 20- Cherry Pie Day (Cherry Pie Eyewear) versus Engaging Patients With National Cherry Pie Day which21-24, 2019 is in July.
Feb 23- National Tennis Day- Feb 23 Play Tennis Day – Event marketing Engaging Patients and Wacky Wednesday
Feb. 24- National Tortilla Chip Day
Feb 27- National Polar Bear Day.
Feb 27- National Strawberry Day
Feb 28- Floral Design Day
Feb 28 – Public Sleeping Day
- National Eye Donor Month
- Save Your Vision Month: infographics are available. Save Your Sight– Steps to Prevent Vision Loss. and Save Your Site- Glaucoma
- Workplace Eye Protection Month. Hilco and Wiley X offer Work Safety Eyewear. and Prevent Blindness has great resources.
- National Cleaning Week: eye-catching displays for Spring Cleaning.
- Horse Protection Month and National Day of the Horse which is December 13. See Equine Eyewear.
- National Craft Month (Marketing) and DIY on Pinterest for fun stuff with patients.
- Dolphin Awareness Month– Dolphin Awareness Month- There is a few Dolphin Trivia on our Pinterest Board called Animal Eyes. National Dolphin Day is April 14th.
- Women History Month
- National Nutrition Month
To Do
- Prepare For St. Patricks Day
- Prepare For Vision Expo East in New York
- Taxes Due in April
- Spring Break Eye Exams
- Spring Cleaning
March 1 – Employee Appreciation Day. Every day should be Employee Appreciation Day
March 1- National Pig Day
March 1- Peanut Butter Lovers Day
March 2 Old Stuff Day; Opportunity to have a big sale or have people come in and donate their old eyeglasses and readers.
March 3- National Sales Person Day: Thank your reps!
March 4- International Shoe Day- Event- A Day Without Shoes is April 5th.
March 4- International Walk To Work Day; Walk to work and post on FB, the benefits of walking.
March 5 – Mardi Gras
March 7- The Day The Telephone Was Patented- See: History of Telephone Eyewear
March 8- International Working Women’s Day
March 10- Popcorn Lovers Day
March 12- Girls Scouts Day
March 13- Jewel Day- Post pictures of jeweled Eyewear
March 13- National Ear Muff Day
March 14- Learn About Butterflies Day- Good post for butterfly eyes and Butterfly Eyeglasses
March 14- Save A Spider Day
March 16- Endangered Species Day (Also May 18)
March 16- National Crochet Week- March 16. Have a Crochet Party (Event) and Knitting for Charity (Give Back)
March 17- National EMT Day
March 17- St. Patricks Day- marketing, to merchandising and recipes to eyewear.
March 19- National Panda Day- See: Pandas Looking For Contact Lens
March 18- National Quilting Day (3rd Sat. of the month)
March 20- International Earth Day
March 20 – First Day of Spring and my birthday
March 22- World Water Day
March 23- National Puppy Day www.nationalpuppyday.org
March 23- RIP Elizabeth Taylor
March 26- Diabetes Alert Day- and an Infographic on Beating Diabetes
March 26– National Spinach Day- Infographic
March 26- Purple Day
March 28- International Swan Day
March 29- National Mom and Pop Business Day
March 30- World Doctor Day
- National Youth Sports Safety Month
- National Cruelty to Animals Month and 10 Animal Eye Charts
- Women’s Eye Health And Safety Month
- National Sjogren’s Month
- National Humor Month
- Keep America Beautiful Month
- Baseball Season Begins
To Do
- Prepare For Summer
- Order In Sunglasses
April 1- April Fools Day
April 1-International Fun At Work Day
April 2- Children Book Day
April 3- Don’t Go To Work Unless It’s Fun
April 3-World Party Day- perfect day for a trunk show!
April 4- International Carrot Day
April 5- A Day Without Shoes- Shoe Recycling Day (Event)
April 7- World Health Day
April 7- National Beer Day-is different than National Drink Beer Day and OctoberFest
April 7- International Walk To Work Day.
April 10-National Safety Pin Day- SEE: Safety Pins in Eyewear
April 10- National Cinnamon Croissant Day – Health Benefits of Cinnamon Infographic
April 10- Golfers Day
April 10- National Siblings Day
April 12- National Architecture Week (Fun)
April 13- This is the supposed start to National Princess Week. See: History of Tiara Eyewear and Princess Eyewear
April 15- National Library Week. We have several posts on Reading, Libraries, books
April 15- Husband Appreciation Day
April 16- Standing Tall Week (Event)
April 17 Bat Appreciation Day (See: Bat Eyewear)
April 19- World Circus Day – See: Circus Eyewear and World Juggling Day is June 18.
April 20- National Weed Day
April 20- Queen Day
April 20- Volunteer Recognition Day
April 21 – Easter
April 22- Earth Day- SEE: Eco at OpticalVisionResources or Eco on theopticalvisionsite.com
April 23- Take Your Daughter To Work Day
April 24- Arbor Day -See: planting trees, merchandising with sunglass trees, Trees Looking At You and Eyewear companies that Plant Trees
April 25- Reichert files a patent for Phoropter. See: History of the Phoropter, Phoropter Fashion, Justin Timberland,
April 25- World Penguin Day, National Penguin Day is January 20th.
April 26- National Frog Day (Trivia) and Frog Eyewear.
April 26- Seeing Eye Dog Day -International Guide Dog Day www.seeingeye.org
April 28- Arbor Day
April 30- Hairstyle Appreciation Day. See: Hairstyle Appreciation and Eccentric Hairstyles, eyewear made with Hair History of Comb Eyewear
- Blood Pressure Awareness Month
- Healthy Vision Month
- UV Awareness Month
- National Allergy Month
- National Bike Month
- National Duckling Month
- Clean Air Month
- Motorcycle Awareness Month
- National Strawberry Month (Recipes)
- National Asparagus Month
This is also the Month of Graduations– See our Optometrists Graduation Cakes
To Do
- Prepare for Summer
- Summer Travel Marketing , Travel Merchandising and Summer Windows
- Prepare For Small Business Week
- Decorate For 4th of July
May 1- Save the Rhino Day, is May 1st and World Rhino Day is September 22. We have a little Optical Fun mixed with some Rhino stats and Vision Trivia
May 1- May Day
May 1- World Laughter Day– Share your favorite Cornea jokes.
May 4- Bird Day
May 4- Star Wars Day
May 5- Cinco de Mayo
May 6-7 Great Glasses Play Day
May 8- Iris Day (the flower) but can do eyeballs.
May 8- No Socks Day
May 9- National Teachers Day
May 10- National Receptionist Day
May 12- Mothers Day- See Marketing, Optical Fun for Mothers Day
May 14- Dance Like A Chicken Day- a fun day for sure.
May 15 – National Dinosaur Day (Also in June) A fun post of Dinosaur Eyewear
May 15- National Wine Day
May 15- National Police Week- Police and Eyecare Optical fun.
May 16- Wear Purple For Peace Day
May 17- National Boating Safety Day and Safe Boating Week
May 17- National Sunscreen Day
May 20- Armed Forces Day
May 21- National Eye Patch Day
May 22- World Goth Day
May 23- National Turtle Day
May 25- National Wine Day
May 26- Bike To Work Day
May 27- National Sunscreen Day
May 27- Memorial Day
May 29- Pink Flamingo Day
May 31-World No Tobacco Day
May 31- National Hearing Aid Day and Save Your Hearing Day- History of Hearing Aid Eyeglasses
- Cataract Awareness Month See: Infographic , Eye Need To Know, Vitamin C and Cataract
- UV Protection Month
- Gay Pride Month
- Home Safety Month – 13 Tips To Marketing For Home Safety Month, Eye Safety Begins At Home
- National Payapa Month- Infographic on the Health Benefits of Payapa
- Adopt a Cat Month
- National Rose Month
- National Ocean Month
To Do
- This starts Vacation Travel- Set up your ‘Travel in A Box’ Display.
- Order in Children’s Sunglasses (13 Reasons Why Children Should Wear Sunglasses)
- Prepare For National Sunglass Day
June 2- National Donut Day (Eyeglasses) and Healthier Donut Recipes and Marketing For National Donut Day
June 2- International Surfing Day (Vintage Fun Eyewear)
June 3- International Egg Day (Fun)
June 5- International Environment Day
June 7- National Chocolate Ice Cream Day
June 8- World Oceans Day – SEE: Beach Babe Eyes, 6 Bespectacled Beach Displays and Merchandising With Beach Towels, Seen at the Beach .
June 9- Johnny Depp’s Birthday SEE:Johnny Depp Eyeglasses in Movies)
June 12- National Rose Day – (Fun)
June 14- National Steampunk Day- 10 Steampunk Eyeglasses and What is Steampunk Eyewear .
June 15- National Lobster Day
June 15- Smile Power Day
June 15- National Tattoo Day; SEE Eyeglass Tattoos
June 16- Fathers Day and 8 Fathers Day Displays
June 18- Go Fishing Day
June 19- World Kissing Day and Lip-Smacking Eyewear
June 19- RIP Jane Mansfeld
June 21- World Giraffe Day giraffeconservation.org
June 21- National Music Day,
June 23- National Pink Day
June 24- Take Your Dog To Work Day- Post on Dogs At Work
June 26- National Beauticians Day
June 27- National Sunglass Day
June 28- Insurance Awareness Day
June 29- National Camera Day
- National Hot Dog Month with a National Hot Dog Day July 23
- National Ice Cream Month
- Comic Con (Celebrating Super Heros) Huge San Diego Event.
To Do
- Back To School Preparation
- Dress up Office in Patriotic Colors for 4th of July
July 1- Canada Day
July 4- Fourth of July- Eye Safety. We have lots of posts from Patriotic Eyewear, marketing, merchandising and safety.
July 5- Shark Week Starts.– Double Check with Discovery Channel
July 5- National Bikini Day
July 5- Work-a-holics Day
July 6-RIP Frida Khalo
July 6- International Kissing Day
July 7- Chocolate Day
July 8- International Blueberries Day
July 11- National Cherry Day
July 12- Different Colored Eye Day
July 12- Pecan Pie Day
July 13- Embrace Your Geekness Day
July 13- National French Fry Day (Fun Eyeglasses)
July 14- Shark Appreciation Day
July 14- National Nude Day
July 15- Pandemonium Day
July 15- Cow Appreciation Day
July 16- National Cherry Day
July 16- Fresh Spinach Day
July 16- National Ice Cream Day
July 18-21- Comic-Con San Diego
July 21- National Junk Food Day
July 21 National Monkey Day
July 23- National Hot Dog Day- Doggles, Dog Days of Summer, Dog Trivia and even Contact lens for Dogs
July 23- National Sjogren’s Day
July 24- Amelia Earhart Day
July 25- National Merry Go Round Day See: Round Eyewear
July 26- National Cowboy Day
July 30- Father In Law Day
July 31 National Mutt Day www.nationalmuttday.org
- National Eye Exam Month (Marketing) National Eye Exam Month (Merchandising) , What Your Doctor Looks For (Infographic)
- Children’s Eye Health and Safety Month
- Dry Eye Awareness Month
- National Contact Lens Week (TBA)
- Shark Week-Varies Shark Eye Trivia, Shark Tank
- Family Fun Month
- Contact Lens Health Week
To Do
Aug 1- International Drink Beer Day
Aug 1- National Girlfriends Day
Aug 2- Dinosaur Day
Aug 3- National Watermelon Day
Aug 5- Work Like a Dog Day
Aug 6- Sisters Day
Aug 9- National Book Lovers Day- Merchandising Post, Starting A Book Club and Having A Book Drive
Aug 10- RIP- Issac Hayes
Aug 10- National Lion Day Lion Eyeglasses
Aug. 11- National Bowling Day– Bowling Sunglasses
Aug. 11- Son and Daughter Day
Aug 12- World Elephant Day
Aug. 16- National Honey Bee Day (Bee Sunglasses).
Aug 16- RIP- Elvis Presley Eyewear
Aug 19- National Aviation day (Aviator Eyewear)
Aug 19- National Potato Day and a recipe Potato Latkes
Aug 20-24 Contact Lens Health Week
Aug 21- Senior Citizens Day
Aug 26- National Dog Day www.nationaldogday.org
Aug 26- Women’s Equality Day
Aug 26- National Hamster Day
Aug 27 Banana Lover Day- Health Benefits of Bananas Infographic
Aug. 28- National BowTie Day– Fun customer engagement, showing off bowTies, wearing bow ties to work. www.nationalbowtieday.com
Aug 30- International Whale Shark Day
Aug 31- National Eat Outside Day
- Children’s Sports Eye Injury Month
- Healthy Aging Month
- National Yoga Month
- Disaster Preparedness Month
- Paraoptometric Day- Check AOA for date.
- National Guide Dog Month
- National Courtesy Month
- Football Season Begins and Little League Month
- National Piano Month
- To Do
- Back To School Marketing
- Merchandising For Fall
- Sign Up For World Sight Day (October)
- Breast Cancer Month (October)
- Vision Expo West
- Sign up For International Coastal Clean up Day (Sept. 17)
- Plan HSA marketing for the last three months.
Sept 2- National Bacon Day- Bacon Eyewear (Fun) Also can be celebrated December 30
Sept. 4- National Wildlife Day
Sept 2- Labor Day
Sept 5- Be Late For Something Day
Sept 5- Cheese Pizza Day
Sept 6- Read a Book Day
Sept 8- World Literacy Day
Sept 9 RIP- Jimi Hendrix
Sept. 9- National Teddy Bear Day
Sept 10- Grandparents Day
Sept 11- 9/11
Sept 13- Postitive Thinking Day
Sept 14- RIP GPositivey
Sept 15- POW/ MIA Remembrance Day
Sept 16- Mexican Independence Day
Sept 17- National Women’s Friendship Day
Sept 17- Wife Appreciation Day
Sept 18-21 Vision Expo West
Sept 18- National Cheeseburger Day
Sept 19- Talk Like a Pirate Day
Sept. 20- Eat An Apple Day- An Apple A Day Keeps The Doctor Away
Sept. 21- International Day of Peace and Peace Eyeglasses
Sept 21- World Gratitude Day
Sept 22- Fall begins!
Sept. 22- Business Women’s Day
Sept. 22- National Women Warrior Day
Sept 22- Falls Prevention Day Confirm Day via Prevent Blindness America
Sept. 22- Elephant Appreciation Day
Sept 23- International Rabbit Day
Sept. 25- Comic Book Day
Sept 27-30 SILMO
Sept 28- Ask A Stupid Question Day
Sept 28- National Good Neighbor Day
Sept 29 Rosh Hashanah Starts
Sept- (Last week) National Dog Week
- Adopt A Dog Month and Adopt a Shelter Dog
- Home Eye Safety Month
- National Diabetes Month, Resources and Infographics
- World Animal Day and Month
- Breast Cancer Month Event, Marketing and Merchandising on both sites
- National Reading Group Month
- National Bone Week Trivia History of Bone Eyewear
- National Reading Group Month
- National Dyslexia Awareness Month
- National Popcorn Popping Month
- Cookie Month
- Octoberfest
- Prepare for The Holidays
- Prepare For Black Friday And Cyber Monday
- Prepare For Small Business Saturday
- Prepare For Stocking Stuffer
- Order Gift Cards
- Prepare For FSA End of Year
- Prepare for Movember
- Gather Co-op Advertising
Oct. 1- National Appreciate Raccoon Day
Oct. 1- National Homemade Cookies Day
Oct. 1- National Fire Pup Day
Oct. 1- Vegetarian Day
Oct. 2- National Manufacturing Day
Oct. 2- Name Your Car Day
Oct. 3- National Golf Day
Oct. 3- National Boyfriends Day
Oct.5- Do Something Nice Day
Oct. 5- World Teachers Day
Oct. 6- World Smile Day
Oct 8- Yom Kippur Starts
Oct 9- Columbus Day
Oct 11- It’s My Party Day
Oct. 12- World Sight Day
Oct. 12- Stop Bullies Week
Oct. 13- Friday The 13th
Oct. 14- National Knitting Week
Oct. 14- Native American Day
Oct. 15- World Handwashing Day
Oct 15- White Cane Safety Day
Oct. 17- Wear Something Gaudy Day
Oct. 21- Apple Day in the UK
Oct. 22- Mother-In-Law Day
Oct. 23 International Snow Leopard Day
Oct. 25- National Orange Day– Wear Orange to protest violence against women and girls.
Oct. 25- International Shoe Lover Day; Have fun with this one!
Oct. 26- National Hug A Sheep Day
Oct. 27- Frankenstein Day
Oct. 28- National Chocolate Day (Another one)
Oct. 28- Make A Difference Day
Oct. 29- National Cat Day (Trivia) and Cat- Eye Eyewear.
Oct. 31- Halloween
- Movember Month (Event) Merchandising and Patient Engagement
- Thanksgiving (Eyewear) and Health Benefits of Turkey and Cranberries
- National Diabetes Awareness Month
To Do Plan On:
- Black Friday
- Small Business Saturday
- #OptOutside
- Cyber Monday
- Flex Benefits
- Start working on your 2016 Marketing Budget
- Plan Holiday Party if haven’t already.
Holidays By Day
Nov. 1- Day of the Dead
Nov. 7- Book Lovers Day and merchandising here
Nov. 8- National Radiology Day (History of x-ray Vision)
Nov. 8- Nacho Day
Nov. 11- Veterans Day
Nov. 13- World Kindness Day
Nov. 14- World Diabetes Day
Nov. 15- World Philanthropy Day
Nov. 15- America Recycles Day
Nov.16- National Fast Food Day
Nov 17- Great American Smoke Out
Nov. 17- World Peace Day
Nov. 21- World Hello Day
Nov. 21- National Cranberry Day
Nov. 28- Thanksgiving
Nov. 29 – Black Friday
Nov. 30 – Small Business Saturday
- Christmas
- National Safe Toys Month
- Hanukkah
- National Bingo Month ( This could be a really fun Facebook engagement)
- Most Flex Fund Accounts Expire
To Do
- Set up a Marketing Calendar For 2020
- Set up Business Plan for 2020.
- Pull Coop Advertising together to send in.
- Put Old stock on sale to get rid of
Dec.1- Eat a Red Apple Day
Dec 4- World Conservation Day
Dec 4- World Cookie Day
Dec 5- International Volunteer Day
Dec 7- Pearl Harbor Day
Dec 8- RIP- John Lennon
Dec 9- Christmas Card Day
Dec 10- Human Rights Day
Dec. 12- Poinsettia Day
Dec 13- Ice Cream Day
Dec 13- Violin Day
Dec. 13- National Day of The Horse
Dec 18- Bake Cookies Day-Check out our Pinterest Board Fun for Eyeglass Cookies.
Dec 21- Crossword Puzzle Day
Dec 21: Winter Solstice Day which is the shortest day of the year.
Dec 21- Look on The Bright Side Day
Dec. 22- Dec 30 Hanukkah
Dec. 24- National Chocolate Day (Pinterest Board Chocolate)
Dec. 25- Christmas
Dec. 28- National Card Playing Day
Dec. 31- New Years Eve
There are many, many more holidays to celebrate and have fun with. If we missed any or the dates are wrong, please let us know.
