2019 Optical Marketing Calendar

Every year we hear from ECP’s across the country how helpful this calendar is in helping them figure out their marketing plans for the coming year. Be sure to bookmark this as we will be editing it throughout the year with new and fun things as they come up. We hope this helps you social-eyes your marketing for success for 2019.


To Do

  • Prepare For Vision Expo East New York
  • Re-merchandise for Winter. Includes Winter Sports Sunglasses
  • Plan Trunk Shows for year.

Jan 1- New Years Day

Jan. 4- National Trivia Day- We have lots of Eye Trivia on our Pinterest Board

Jan 4- World Braille Day

Jan 5- National Bird Day- YouTube Video with Birds and Eyewear sung to the tune of Rockin Robin.

Jan 8 – Bubble Bath Day

January 9 – Law Enforcement Appreciation Day

Jan 10- Save the Eagles Day

Jan 11- National Milk Day and World Milk Day – (Merchandising)

Jan. 13- National Rubber Ducky Day-Fun post Featuring Rubber Ducky Eyewear

Jan. 14- National Dress Up Your Pet Day– You can see Animals in eyewear which we call Fashimals on our Pinterest Board. This could be a great customer engagement on Facebook, Dress up your pets day.

Jan. 15- National Hat Day (eye hats from the 1960’s) and History of Eye Hats

Jan. 16- Appreciate A Dragon Day

Jan 18- RIP in Memory of Herman Snellen and with Eye Chart Decor 

Snellen Chart- The Optical Vision Site

Jan 19- National Popcorn Day

Jan 20- Audrey Hepburn Died– Show iconic Eyewear from Audrey Hepburn. She wears alot of Oliver Goldsmith sunglasses in the movies.

Jan 21- Martin Luther King Day (Event)

Jan 21 National Hugging Day – (Event)

Jan 21 Squirrel  Appreciation Day– could do a piece on Squirrel Vision or have patients sent in pictures of squirrels in their yards.

Jan 22 National Polka Dot Day (Show eyewear with polka dots)

Jan.23- National Rhubarb Pie Day (Recipe)

Jan.24- Beer Can Appreciation Day

Jan 25- National Compliment Day

Jan 26 – Australia Day

Jan 27- Chocolate Cake Appreciation Day

Jan 28- National Daisy Day– Features Eyeglasses with Daisies

Jan 28- Fun At Work Day

Jan 31- Inspire Your Heart with Art

To Do 

Spring Merchandising Ideas More Spring Merchandising Ideas on Pinterest Board- Spring Summer Merchandising

Feb 2- Ground Hog Day

Feb 2- World Wetland Day: Ducks Unlimited distributed by McGee gives back to save the Wetlands.

Feb 3-  National Carrot Cake Day (Recipe)

Feb 3-  The Day The Music Died– You can do customer engagement with their favorite music or singer. (Vintage)

Feb 3 – Super Bowl LIII

Feb 4- RIP Rosa Parks who refused to sit in the back of the bus.

Feb 4- Thank a Mailman Day

Feb. 4- International Unicorn Day

Feb 10- National Umbrella Day in which we did a fun post on the History of Shady Sunglasses. You can find umbrellas with Eyeglasses online.

Feb 14- Valentines Day

Feb 15- National Hippo Day

Feb 17- Random Acts of Kindness Day– Preparing for Random Acts of Kindness Day (Event)

Feb 18- Red Wine Day as opposed to National Wine Day.

Feb 18 – Presidents Day;  See: The History of Presidents Day Eyewear and What’s It Worth- President Lincoln’s Opera Glasses 

Feb 20- Cherry Pie Day (Cherry Pie Eyewear) versus Engaging Patients With National Cherry Pie Day which21-24, 2019 is in July.

Feb 23- National Tennis Day- Feb 23 Play Tennis Day – Event marketing Engaging Patients and Wacky Wednesday 

Feb. 24- National Tortilla Chip Day

Feb 27- National Polar Bear Day.

Feb 27-  National Strawberry Day

Feb 28- Floral Design Day

Feb 28 – Public Sleeping Day

To Do

March 1 – Employee Appreciation Day. Every day should be Employee Appreciation Day

March 1- National Pig Day

March 1- Peanut Butter Lovers Day

March 2 Old Stuff Day; Opportunity to have a big sale or have people come in and donate their old eyeglasses and readers.

March 3- National Sales Person Day: Thank your reps!

March 4- International Shoe Day- Event- A Day Without Shoes is April 5th.

March 4- International Walk To Work Day; Walk to work and post on FB, the benefits of walking.

March 5 – Mardi Gras

March 7- The Day The Telephone Was Patented- See: History of Telephone Eyewear 

March 8- International  Working Women’s Day

March 10- Popcorn Lovers Day

March 12- Girls Scouts Day

March 13- Jewel Day- Post pictures of jeweled Eyewear

March 13- National Ear Muff Day 

March 14- Learn About Butterflies Day- Good post for butterfly eyes and Butterfly Eyeglasses

March 14- Save A Spider Day

March 16- Endangered Species Day (Also May 18)

March 16- National Crochet Week- March 16. Have a Crochet Party  (Event) and Knitting for Charity (Give Back)

March 17- National EMT Day 

March 17- St. Patricks Day- marketing, to merchandising and recipes to eyewear.

March 19- National Panda Day- See: Pandas Looking For Contact Lens 

March 18- National Quilting Day (3rd Sat. of the month)

March 20- International Earth Day

March 20 – First Day of Spring and my birthday

Vision Expo East 2019 - The Optical Vision Site


March 22- World Water Day

March 23- National Puppy Day  www.nationalpuppyday.org

March 23- RIP Elizabeth Taylor

March 26- Diabetes Alert Day- and an Infographic on Beating Diabetes

March 26– National Spinach Day- Infographic 

March 26- Purple Day

March 28- International Swan Day

March 29- National Mom and Pop Business Day

March 30- World Doctor Day



April - The Optical Vision Site

To Do 

April 1- April Fools Day

April 1-International Fun At Work Day

April 2- Children Book Day

April 3- Don’t Go To Work Unless It’s Fun

April 3-World Party Day- perfect day for a trunk show!

April 4- International Carrot Day

April 5-  A Day Without Shoes- Shoe Recycling Day (Event)

April 7- World Health Day 

April 7- National Beer Day-is different than  National Drink Beer Day and OctoberFest 

April 7- International Walk To Work Day.

April 10-National Safety Pin Day- SEE: Safety Pins in Eyewear 

April 10- National Cinnamon Croissant Day – Health Benefits of Cinnamon Infographic 

April 10- Golfers Day

April 10- National Siblings Day

April 12- National Architecture Week  (Fun)

April 13- This is the supposed start to National Princess Week. See: History of  Tiara Eyewear and Princess Eyewear

April 15- National Library Week. We have several posts on Reading, Libraries, books

April 15- Husband Appreciation Day

April 16- Standing Tall Week  (Event)

April 17 Bat Appreciation Day (See: Bat Eyewear)

April 19- World Circus Day – See: Circus Eyewear and World Juggling Day is June 18.

April 20- National Weed Day

April 20- Queen Day

April 20- Volunteer Recognition Day

Easter - The Optical Vision Site

April 21 – Easter

April 22- Earth Day- SEE: Eco  at OpticalVisionResources or Eco on theopticalvisionsite.com

April 23- Take Your Daughter To Work Day

April 24- Arbor Day -See: planting trees, merchandising with sunglass trees, Trees Looking At You and Eyewear companies that Plant Trees 

April 25- Reichert files a patent for Phoropter. See: History of the Phoropter,  Phoropter FashionJustin Timberland,

April 25- World Penguin Day, National Penguin Day is January 20th.

April 26- National Frog Day (Trivia) and Frog Eyewear.

April 26- Seeing Eye Dog Day -International Guide Dog Day www.seeingeye.org

April 28- Arbor Day

April 30- Hairstyle Appreciation Day. See: Hairstyle Appreciation and Eccentric Hairstyles, eyewear made with Hair   History of Comb Eyewear


This is also the Month of Graduations– See our Optometrists Graduation Cakes

To Do

May 1- Save the Rhino Day, is May 1st and World Rhino Day is September 22.  We have a little Optical Fun mixed with some Rhino stats and Vision Trivia 

May 1- May Day

May 1- World Laughter Day– Share your favorite Cornea jokes.

May 4- Bird Day

May 4- Star Wars Day

May 5- Cinco de Mayo

May 6-7 Great Glasses Play Day

May 8- Iris Day (the flower) but can do eyeballs.

May 8- No Socks Day

May 9- National Teachers Day

May 10- National Receptionist Day

May 12-  Mothers Day- See MarketingOptical Fun for Mothers Day

May 14- Dance Like A Chicken Day- a fun day for sure.

May 15 – National Dinosaur Day (Also in June) A fun post of Dinosaur Eyewear 

May 15-  National Wine Day

May 15-  National Police Week- Police and Eyecare Optical fun.

May 16- Wear Purple For Peace Day

May 17- National Boating Safety Day and Safe Boating Week

May 17- National Sunscreen Day

May 20- Armed Forces Day

May 21- National Eye Patch Day

May 22- World Goth Day

May 23- National Turtle Day 

May 25- National Wine Day


Bike To Work Day - The Optical Vision Site

May 26- Bike To Work Day

May 27- National Sunscreen Day

Memorial Day - The Optical Vision Site

May 27- Memorial Day

May 29- Pink Flamingo Day

May 31-World No Tobacco Day

May 31- National Hearing Aid Day and Save Your Hearing Day- History of Hearing Aid Eyeglasses 

June Marketing - The Optical Vision Site

To Do

June 2- National Donut Day (Eyeglasses) and Healthier Donut Recipes and Marketing For National Donut Day 

June 2- International Surfing Day (Vintage Fun Eyewear)

June 3- International Egg Day  (Fun)

June 5- International Environment Day

June 7- National Chocolate Ice Cream Day

June 8- World Oceans Day – SEE: Beach Babe Eyes6 Bespectacled Beach Displays and Merchandising With Beach Towels,  Seen at the Beach .

June 9-  Johnny Depp’s Birthday SEE:Johnny Depp Eyeglasses in Movies)

June 12- National Rose Day – (Fun)

June 14- National Steampunk Day- 10 Steampunk Eyeglasses  and What is Steampunk Eyewear .

June 15- National Lobster Day

June 15- Smile Power Day

June 15- National Tattoo Day; SEE  Eyeglass Tattoos

Father's Day - The Optical Vision Site

June 16- Fathers Day  and 8 Fathers Day Displays

June 18- Go Fishing Day

June 19- World Kissing Day  and Lip-Smacking Eyewear

June 19- RIP Jane Mansfeld

June 21- World Giraffe Day giraffeconservation.org

June 21-  National Music Day,

June 23- National Pink Day

June 24- Take Your Dog To Work Day- Post on Dogs At Work 

June 26- National Beauticians Day



National Sunglass Day - The Optical Vision Site

June 27- National Sunglass Day

June 28- Insurance Awareness Day

June 29- National Camera Day

July Marketing - The Optical Vision Site

To Do

  • Back To School Preparation
  • Dress up Office in Patriotic Colors for 4th of July

July 1- Canada Day

4th of July - The Optical Vision Site

July 4- Fourth of July- Eye Safety. We have lots of posts from Patriotic Eyewear, marketing, merchandising and safety.

July 5- Shark Week Starts.– Double Check with Discovery Channel

July 5- National Bikini Day

July 5- Work-a-holics Day

July 6-RIP Frida Khalo

July 6- International Kissing Day

July 7- Chocolate Day

July 8- International Blueberries Day

July 11- National Cherry Day

July 12- Different Colored Eye Day

July 12- Pecan Pie Day

July 13- Embrace Your Geekness Day

July 13- National French Fry Day (Fun Eyeglasses)

July 14- Shark Appreciation Day 

July 14- National Nude Day

July 15- Pandemonium Day

July 15- Cow Appreciation Day

July 16- National Cherry Day

July 16- Fresh Spinach Day

July 16- National Ice Cream Day

July 18-21- Comic-Con San Diego

July 21- National Junk Food Day

July 21 National Monkey Day

July 23- National Hot Dog Day- Doggles, Dog Days of Summer, Dog Trivia and even Contact lens for Dogs

July 23- National Sjogren’s Day

July 24- Amelia Earhart Day

July 25- National Merry Go Round Day See: Round Eyewear

July 26- National Cowboy Day

July 30- Father In Law Day

July 31 National Mutt Day www.nationalmuttday.org


August - Back To School Marketing - The Optical Vision Site

To Do

Aug 1- International Drink Beer Day

Aug 1- National Girlfriends Day

Aug 2- Dinosaur Day

Aug 3- National Watermelon Day

Aug 5- Work Like a Dog Day

Aug 6- Sisters Day

Aug 9-  National Book Lovers Day- Merchandising PostStarting A Book Club  and Having A Book Drive 

Aug 10- RIP- Issac Hayes

Aug 10- National Lion Day Lion Eyeglasses

Aug. 11- National Bowling Day– Bowling Sunglasses

Aug. 11- Son and Daughter Day

Aug 12- World Elephant Day

Aug. 16- National Honey Bee Day (Bee Sunglasses).

Aug 16- RIP- Elvis Presley Eyewear

Aug 19- National Aviation day (Aviator Eyewear)

Aug 19- National Potato Day and a recipe Potato Latkes

Contact Lens Week - The Optical Vision Site

Aug 20-24 Contact Lens Health Week

Aug 21- Senior Citizens Day

Aug 26- National Dog Day  www.nationaldogday.org

Aug 26- Women’s Equality Day

Aug 26- National Hamster Day

Aug 27 Banana Lover Day- Health Benefits of Bananas Infographic 

Aug. 28- National BowTie Day– Fun customer engagement, showing off bowTies, wearing bow ties to work. www.nationalbowtieday.com

Aug 30- International Whale Shark Day 

Aug 31- National Eat Outside Day

September Marketing - The Optical Vision Site


Sept 2- National Bacon Day- Bacon Eyewear  (Fun) Also can be celebrated December 30

Sept. 4- National Wildlife Day

Sept 2- Labor Day

Sept 5- Be Late For Something Day

Sept 5- Cheese Pizza Day

Sept 6- Read a Book Day

Sept 8- World Literacy Day

Sept 9 RIP- Jimi Hendrix

Sept. 9- National Teddy Bear Day

Sept 10- Grandparents Day

Sept 11- 9/11

Sept 13- Postitive Thinking Day

Sept 14- RIP GPositivey

Sept 15-  POW/ MIA Remembrance Day

Sept 16- Mexican Independence Day

Sept 17- National Women’s Friendship Day

Sept 17- Wife Appreciation Day

Sept 18-21 Vision Expo West

Sept 18- National Cheeseburger Day

Sept 19- Talk Like a Pirate Day

Sept. 20- Eat An Apple Day- An Apple A Day Keeps The Doctor Away

Sept. 21- International Day of Peace and Peace Eyeglasses

Sept 21- World Gratitude Day

Sept 22- Fall begins!

Sept. 22- Business Women’s Day

Sept. 22- National Women Warrior Day

Sept 22- Falls Prevention Day  Confirm Day via Prevent Blindness America

Sept. 22- Elephant Appreciation Day

Sept 23- International Rabbit Day

Sept. 25- Comic Book Day

Sept 27-30 SILMO

Sept 28- Ask A Stupid Question Day 

Sept 28- National Good Neighbor Day

Sept 29 Rosh Hashanah Starts

Sept- (Last week) National Dog Week

October Marketing Calendar - The Optical Vision Site

Oct. 1- National Appreciate Raccoon Day

Oct. 1- National Homemade Cookies Day

Oct. 1- National Fire Pup Day

Oct. 1- Vegetarian Day

Oct. 2- National Manufacturing Day

Oct. 2- Name Your Car Day

Oct. 3- National Golf Day

Oct. 3- National Boyfriends Day

Oct.5- Do Something Nice Day

Oct. 5- World Teachers Day

Oct. 6- World Smile Day

Oct 8- Yom Kippur Starts

Oct 9- Columbus Day

Oct 11- It’s My Party Day

Oct. 12- World Sight Day

Oct. 12- Stop Bullies Week

Oct. 13- Friday The 13th

Oct. 14- National Knitting Week

Oct. 14- Native American Day

Oct. 15- World Handwashing Day

Oct 15- White Cane Safety Day

Oct. 17- Wear Something Gaudy Day

Oct. 21- Apple Day in the UK

Oct. 22- Mother-In-Law Day

Oct. 23 International Snow Leopard Day

Oct. 25- National Orange Day– Wear Orange to protest violence against women and girls.

Oct. 25- International Shoe Lover Day; Have fun with this one!

Oct. 26- National Hug A Sheep Day

Oct. 27- Frankenstein Day

Oct. 28- National Chocolate Day (Another one)

Oct. 28- Make A Difference Day

Oct. 29- National Cat Day (Trivia) and Cat- Eye Eyewear.

Oct. 31- Halloween

November marketing ideas for eyecare - The Optical Vision Site

To Do Plan On:

  • Black Friday
  • Small Business Saturday
  • #OptOutside
  • Cyber Monday
  • Flex Benefits
  • Start working on your 2016 Marketing Budget
  • Plan Holiday Party if haven’t already.

Holidays By Day 

Nov. 1- Day of the Dead

Nov. 7-  Book Lovers Day  and merchandising here 

Nov. 8- National Radiology Day (History of x-ray Vision)

Nov. 8- Nacho Day

Happy Veterans Day - The Optical Vision Site

Nov. 11- Veterans Day

Nov. 13- World Kindness Day

Nov. 14- World Diabetes Day

Nov. 15- World Philanthropy Day

Nov. 15- America Recycles Day

Nov.16- National Fast Food Day

Nov 17- Great American Smoke Out

Nov. 17- World Peace Day

Nov. 21- World Hello Day

Nov. 21- National Cranberry Day

Nov. 28- Thanksgiving

Happy Thanksgiving from The Optical Vision Site

Nov. 29 – Black Friday

Nov. 30 – Small Business Saturday

December marketing idea - The Optical Vision Site

  • Christmas
  • National Safe Toys Month
  • Hanukkah
  • National Bingo Month ( This could be a really fun Facebook engagement)
  • Most Flex Fund Accounts Expire

To Do

  • Set up a Marketing Calendar For 2020
  • Set up Business Plan for 2020.
  • Pull Coop Advertising together to send in.
  • Put Old stock on sale to get rid of

Dec.1- Eat a Red Apple Day

Dec 4- World Conservation Day

Dec 4- World Cookie Day

Dec 5- International Volunteer Day

Dec 7- Pearl Harbor Day

Dec 8- RIP- John Lennon

Dec 9- Christmas Card Day

Dec 10- Human Rights Day

Dec. 12- Poinsettia Day

Dec 13- Ice Cream Day

Dec 13- Violin Day

Dec. 13- National Day of The Horse

Dec 18- Bake Cookies Day-Check out our Pinterest Board  Fun for Eyeglass Cookies.

Dec 21- Crossword Puzzle Day

Dec 21: Winter Solstice Day which is the shortest day of the year.

Dec 21- Look on The Bright Side Day

Happy Hanukkah - The Optical Vision Site

Dec. 22- Dec 30 Hanukkah

Dec. 24- National Chocolate Day (Pinterest Board Chocolate)




Merry Christmas - The Optical Vision Site

Dec. 25- Christmas

Dec. 28- National Card Playing Day

Dec. 31- New Years Eve

There are many, many more holidays to celebrate and have fun with. If we missed any or the dates are wrong,  please let us know.