Dan Feldman of DBA Designs just sent us a sample of his micro-fiber cleaning cloths he made up. It served to remind us the importance and value of large, good quality and branded cloths as an excellent marketing tool.
Years ago, we did a post on Take 5. Take 5 is trying to add $5.00 to each sale. A very easy way to add on to the sale is to sell an accessory such as large MicroFiber cleaning cloths or cases.
For me personally, I have eyewear cleaning cloths stashed everywhere. I use to clean computers, telephones and eyewear. When I travel, I wrap all my eyeglasses and sunglasses in cloths. The other thing about cloths, whenever you see someone cleaning their glasses with a T-shirt, it is a great conversation starter to offer them a cloth to clean.
Why Micro-Fiber Cleaning Cloths Are Great To Sell
1.) They save money and trees. No more buying of Kleenex and paper towels.
2.) They are eco-friendly- just by reducing the amount of of trash that goes into the landfill.
3.) Save any glass surfaces including eyeglasses, readers, magnifiers and sunglasses by not damaging the lenses.
4.) They take up less space on shelves and in purses and pockets than Kleenex.
5.) Non- Toxic, no need for other costly and unhealthy cleaning solutions.
6.) They safely clean Computer Screens
7.) They safely Clean Windows
8.) They safely clean Cell Phones
9.) They safely clean Television Screens
10.) They safely clean Mirrors- I don’t use Windex (Toxic) any more, just cleaning cloths
11.) You can Polish Shoes or silverware.
12.) You can Dust with cleaning cloths (which is why you should have large ones available)
13.) You can safely dust and clean your keyboard, just wrap around a Q-Tip. (make sure the computer is off)
14.) Use as a hankerchief- just wash and reuse.
15.) Use as a hair decoration. Tie a bow, wrap around a hair clip
16.) Tie a bow on your shoes
17.) Put as a decoration on a hat, makes the hat multi- functional. Sunglasses smeared, just whip the cleaning cloth right out.
18.) Use to cover your mouth when heavy smog or winds.
19.) Personalize so your patients don’t forget you.
19.) Great gift to those who have stratched lenses.
20.) Use as an ascot for suit pockets.
21.) Can use as a strainer. Squeezing lemons into your water and don’t like the pulp. Strain it.
22.) Use in your favorite exercise as a Harem dancer- try sewing a piece of elastic and use as a veil. The Dance of the Seven Veils.
23.) An event coming up, string them together to make banners.
24.) Sop up spills (I have done this on my white sofa)
25.) Clean the dashboard of your car.
26.) Clean up watermarks on your dishes and crystal.
27.) Play Peek a Boo with kids
28.) Make Party decorations or use as display materials
29.) Make a sarong for a Barbie Doll
30.) Can reuse and make bow for presents.
31.) Lint Free, means less yukky stuff in purses and left on glass.
32.) Use to protect eyewear. Wrap your eyewear in the cleaning cloth.
33.) LP’s are back, use to clean them off.
34.) Have a lot, stitch together to make a quilt or a bracelet.
35.) Great Brand Building, give out to patients and potential patients.
So what do you do with this list?
1.) Buy a lot of cleaning cloths, accessorize them around the office.
2.) Put a big basket of fun and colorful cleaning cloths with a sign (see above list) by the cash registrar. Great impulse buy.
3.) When you talk about the care and cleaning of the eyewear, speak of all the uses, with emphasis on the importance of cleaning cloths.
Do you have any other uses? Let us know!