3DNA Updates Its Eyewear System In Time For Vision Expo

Eye-DNA updates its 3DNA Eyewear system, including an interactive retail kiosk with two new frame collections, an eighty-piece swatch book, and eyewear design software v1.6.

The interactive touchscreen kiosk for retailer ECPs now includes integrated 3D scanning, and a swatch book holding physical swatches of all 80 material options. The kiosk runs the latest v1.6 design app, including new features such as: Swipe-to-Browse, Style Compare, Auto Fit, and Live Assist.

The software ships with four frame collections with twelve styles per collection, including Classic, Spring 2018 Collection, and two new guest designers, Niels Ravn and David Keith.

Niels Ravn is an eyewear entrepreneur operating his own design studio, EyeConcept, in Aarhus, Denmark. His collection of shapes for 3DNA are a modern, understated take on the best selling eyewear trending in the Nordics.

David Keith is the man behind San Diego’s “Spexwax” – an eyewear design and production company.  David’s twelve shapes are edgy and wild. Spexwax shapes translate into funky, thick styles with an unmistakable look, combining boldness with a side order of fun.

All collections can be ordered in titanium, stainless steel, Mazzucchelli acetate, stone, mother-of-pearl, wood, buffalo horn, cork, carbon fiber and recycled vinyl made by Spexwax.

Further details about 3DNA:

3DNA eyewear system empowers optical retailers to offer personalized experiences and emotionally connected products.  With digital customization tools based on 3D scanning and design, ECPs provide user-designed and precisely-fit premium eyewear.

3DNA turns buying eyewear into a new, collaborative experience.  Instead of trying on myriad physical frames, consumers start with a 3D face scan and collaborate with the optician to customize their glasses for optimal style and fit.

Independent designers, frame artists, and ECPs interested in producing their own collections or brands can easily design and order one-piece-at-a-time, for fast time-to-market, and minimized upfront inventory investment.

For more information visit their website and schedule an appointment to see the entire collection at their booth in Vision Expo West (25053).

SILMO PARIS 20-23 September 2024