A&A Optical Signs Licensing Agreement with Cremieux

Dallas, April 2017: A&A Optical announces an exclusive licensing agreement for the design, development, and distribution of Cremieux Eyewear. The agreement includes distribution of men’s ophthalmic eyewear in the United States and multiple countries around the world. Cremieux Eyewear will launch in Fall 2017.

Robert Liener, A&A Optical President/CEO, commented: “I am pleased to announce that A&A Optical has signed a licensing agreement with Cremieux. Cremieux is a French based company of fine menswear and accessories sold around the world and exclusively in the US through Dillard’s department stores. We are very excited to partner with the Cremieux family to develop a lux and distinguished men’s eyewear collection. After a collaborative process with the Cremieux team, the new collection is in the final stages of design.”

Stephane Cremieux, Cremieux CEO said: “We are excited to partner with a family owned company like ours, A&A Optical, to license the Cremieux brand in eyewear. With Cremieux eyewear, consumers will be able to get our vision of elegance. Like every other Cremieux product, Cremieux Eyewear collection includes the finest materials from all over the world.”


Cremieux is a French tailored preppy brand started by Daniel Cremieux in 1976 in Saint-Tropez, on the French Riviera. Daniel Cremieux invented what is commonly referred to today as Preppy style by showcasing bright colors when people were wearing dark tones and inventing patchwork items such as sweaters, shirts, and mixing them with club stripe ties. Today the brand, still a family business is at the helm of Stephane Cremieux.

Cremieux is a rich combination of classic and contemporary styles. Artisan designers bring together a contemporary classic style mixed with a timeless French Riviera touch to create a unique luxury line tailored with the finest materials. Cremieux is defined by its details, quality, and chic elegance and is perfect for the dapper businessman or the style- conscious young executive.


Established in 1971, A&A Optical offers the ultimate selection of premium eyewear with nine established collections. Each eyewear piece is masterfully created with a focus on lifestyle, fit and quality. From unique, one of a kind looks to European inspired designs; A&A is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the optical dispensary and retailer.


A&A Optical Company brand portfolio includes house brands: Alexander CollectionTM, XXLTM Eyewear, CruzTM, JalapenosTM Eyewear, Seventy oneTM, and New GlobeTM. Licensed brands include: Jimmy Crystal New YorkTM, CrocsTM Eyewear, and Pez® Eyewear.

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