Altair Eyewear Genesis Summer 2024 Eyewear Collection

man and woman wearing Genesis eyewear

Genesis, an Altair proprietary brand, highlights its latest Summer 2024 collection offering timeless, comfortable eyewear with sophisticated styling for both men and women. All styles in the Genesis collection are competitively priced at one wholesale price point, offering customers dependable, high-quality frames at a price you can afford.

The new Genesis eyewear collection offers elegant crystal accents and colorations for women and extended sizing options for men. This release features high-quality
materials and inclusive sizes to fit your face perfectly with timeless, best-selling shapes. These feel-good styles let you focus on what is important and enjoy
all those memorable summer moments.

G5069 This feminine optical style is crafted with double laminated handmade horn crystal fronts and a shimmering tri-stone accent on the outer corners. The metal temples, include the subtle tri-stone accent with an elegant enamel twist design to complete the frame. Offered in two sizes (53 and 55) and available in Smoke Horn, Taupe Horn and Purple Horn.

Altair Genesis G5069

G5070 This timeless rectangle-shaped frame is constructed from stainless steel metal with adjustable nose pads. Featuring elegant end pieces with dual color offset crystal stone accents, coordinating acetate temple tips, and spring hinges for a comfortable fit. Offered in two sizes (54 and 56) and available in Black, Navy, and Merlot.

Altair Genesis G5070

G4064 Durable and classic, these rectangular frames are made of double laminated handmade frame fronts featuring solid and horn colorations. To add more flare, the endpieces are crafted with sleek metal, making a masculine linear design. Offered in two sizes (56 and 59) and available in Smoke Horn, Brown Horn, and Navy Horn.

Altair Genesis G4064

G4065 This masculine optical frame is designed in a stainless-steel, full-rim front with polished metal end pieces and acetate temples, completing the refined design. Offered in two sizes (55 and 57) and available in Black, Gunmetal, and Navy.

Altair Genesis G4065



About Altair Eyewear, Inc.

Altair Eyewear supports independent eyecare professionals with advanced eyewear technologies and distinctive licensed brands including Anne Klein, bebe, Calvin Klein Jeans, Cole Haan, Draper James, Joseph Abboud, and JOE Joseph Abboud, as well as Altair’s proprietary brands, which include Altair Evolution, Genesis, Kilter and Sunlites. Altair Eyewear brands are sold through more than 10,000 independent optical retailers. Altair Eyewear is a division of Marchon Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and a subsidiary of VSP Global. Visit for more information.


About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Airlock, Calvin Klein, Chloé, Columbia, Diane von Furstenberg, DKNY, Dragon, Etro, Flexon, Karl Lagerfeld, Lacoste, Liu Jo, Longchamp, Marchon NYC, Marni, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo and Skaga. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Global company. VSP Global is a doctor-governed organization that connects its 88 million members to affordable, accessible, high-quality eye care and eyewear. Its industry-leading businesses combine to bring quality eye care insurance, high-fashion frames, customized lenses, ophthalmic technology, and connected experiences to increase access to eye care around the world.

NW77th Eyewear - The Optical Journal


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