Altair Eyewear, Inc., a division of Marchon Eyewear, Inc. and a subsidiary of VSP Global (“Altair”) and Keep America Beautiful® (“KAB”) are proud to announce a national partnership to support the Great American Cleanup®, raising awareness and reducing the impact we have on our planet.
Taking place each Spring, the Great American Cleanup® unifies and beautifies communities across the country in a grassroots spring-cleaning movement. By joining forces, Altair and KAB will heighten their recycling and sustainability efforts by educating and engaging consumers to raise awareness and support the campaign’s impact. Altair’s donation to the Great American Clean Up® program will provide litter clean-up kits to affiliates and individual volunteers as well as educational materials which are distributed prior to the event. In a given year, there are typically 15,000 Great American Clean Up® events across the country and almost 500,000 volunteers.
Altair’s marketing support will come to life via the JOE by Joseph Abboud licensed brand frames and McAllister, Altair’s latest proprietary brand of eyewear collections. Each brands’ Spring/Summer 2022 eyewear collection features optical frames designed with sustainable materials. Additionally, P.O.P (Point of Purchase) displays will be constructed with sustainable materials – further emphasizing Altair’s commitment to sustainability and corporate social responsibility initiatives. Promotional plans, digital messaging, and social media posts from the two Altair brands will bring awareness throughout the campaign.
“This partnership with Keep America Beautiful® was a natural fit,” said Thomas Burkhardt, Senior Vice President of Global Brands, Marketing and Design for Marchon Eyewear, Inc. “By partnering together, we are able to elevate our commitment to our planet, educate and engage consumers, and support a great cause.”
“Keep America Beautiful® is thrilled to have JOE and McAllister as sponsors for the 2022 Great American Cleanup®. Their support allows us to expand our work in communities across the country,” said Keep America Beautiful Interim President and CEO, Becky Lyons. “That support will help people across the country see the connection between recycling and products made from sustainable materials and the impact on the environment. We also encourage everyone to join us and take the #BeRecycled pledge.”
JOE by Joseph Abboud and McAllister optical collections are available to purchase on www.eyeconic.com and in select optical retailers in the USA.
For more information on this partnership, volunteering for the GAC, and how to donate please visit https://kab.org/about/partners/altair-partnership/
About Altair Eyewear, Inc.
Altair Eyewear supports eyecare professionals with advanced eyewear technologies and distinctive licensed brands including Anne Klein, bebe, Calvin Klein Jeans, Cole Haan, Draper James, Joseph Abboud, and JOE Joseph Abboud, Spyder, and ZEISS, as well as Altair’s proprietary brands, which include Genesis, Lenton & Rusby, McAllister, Otis & Piper, and Sunlites. Altair Eyewear brands are sold through more than 10,000 independent optical retailers. Altair Eyewear is a division of Marchon Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, and a subsidiary of VSP Global®, which is focused on its purpose of empowering human potential through sight and connecting its more than 80 million members to affordable, accessible, high-quality eye care and eyewear. Visit altaireyewear.com and follow @altaireyewear for more information.
About Keep America Beautiful
Keep America Beautiful, the nation’s leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to End Littering, Improve Recycling, and Beautify America’s Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The organization is driven by the work and passion of nearly 700 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook, Instagram, Twitter, and YouTube. Donate and take action at kab.org.
