ALTER EGO from Etnia Barcelona is a collection where volume and sophistication walk hand in hand and allow each and every one of us to freely express ourselves while displaying our own alter ego.
Each item in the collection is sculpted and crafted down to the very last detail, in finishes that reflect the quality and passion for design that characterizes Etnia Barcelona. From geometrical forms to warm soft hues, every single pair of sunglasses uniquely expresses its personality. ALTER EGO is a collection designed for those who seek to mark the difference, to stand out with a style that is bold, yet sophisticated and elegant.
The designs in the collection are crafted in natural acetate and boast HD mineral lenses that enhance outdoor colors and offer greater clarity in a unique visual experience
The campaign is inspired by the world of classical art, once again demonstrating the brand’s strong ties with the world of art. This time around, the ALTER EGO campaign draws us into the world of classical sculpture, making reference to the duality or multiplicity of our identities, a characteristic amply explored by a multitude of artists over the centuries.
ABOUT ETNIA BARCELONA
Etnia Barcelona is an independent eyewear brand founded in 2001 by David Pellicer, the third generation of a family dedicated to eyewear manufacturing. The brand was conceived to create collections that represent all people and forms of expression through color and art. The city of Barcelona plays a key role in the history and day-to-day of the brand, inspired by its dynamism and openness.
Etnia Barcelona is sold in more than 10,000 stores around the globe. It’s a favorite amongst celebrities the likes of Dua Lipa, Hailey Bieber, Gigi Hadid, Beyonce, Jay Z, Selena Gomez, Sienna Miller, Emma Roberts, Millie Bobby Brown, , Brad Pitt, Chris Hemsworth, Liam Hemsworth, Lea Michelle, Alessandra Ambrossio, Nick Jonas, Joe Jonas, Jessica Biel, Heidi Klum, Cara Delevigne, Bri Larsson, January Jones, Ryan Philippe, Miles Teller, Cate Blanchett or fellow Spaniard Rosalia, amongst many others.