April is Sports Safety Month and is the start of the sporting summer season. This poses huge opportunities for eyecare professionals to launch a community outreach program, patient education, eye injury prevention and a way to compete.
Eye Gotta Tell Ya: (Source)
- More than 600,000 eye injuries related to sports and recreation occur each year. 42,000 of these injuries are of a severity that requires Emergency Room attention.2
- A market sampling in Michigan9 determined that:
- 97% of high schools do not have a Sports Vision Program
- 98% of high school coaches would be interested in a Sports Vision Program
- 99% of high schools have never been approached regarding the establishment of a Sports Vision Program
- The following sports are considered a high-to-moderate risk of eye injury: Basketball, Baseball, Softball, Lacrosse, Hockey, Tennis, Soccer, Volleyball, Water Polo, Football, Air Rifle, BB Gun, Paintball, Boxing, Martial Arts, Cricket, Squash, Racquetball, Fencing, Badminton, Fishing and Golf.6
- One-in-eighteen college athletes will sustain an eye injury each season. The odds increase to one-in-ten for basketball players.
- One-in-eight victims of severe eye injury, and one-in-twenty victims of less-severe eye injury, initiate legal proceedings against parties assumed to be responsible.
What to Do?
- Educate yourself on Sports Injuries and types of preventive Eyecare
- Add ‘sports’ into your Lifestyle questions and if a doctor ask about sports in the chair.
- Stock ‘Sporting and Safety Eyewear’ from companies such as WileyX, Hilco and Liberty
- Don’t forget to stock DeFog (Nanofilm) and make recommendations for Anti-Fog Coating (iCoat)
- A great consumer outreach is WileyX Safety Eyewear in a box program.
- Contact Local sports teams to educate.
- Have a ‘Sports’ Trunk Show
- Put up Sports Injury Prevention on your website, blog or Facebook
- Contact Local Gyms
- Contact Local Schools
- For Information on Famous Athletes who have have sports Eye Injuries: Noble Vision Group