Article One recently announced the launch of their Fall/Winter 2021 collection as well as the accompanying campaign titled, Morning Moments.
Luxuriously thick and intricately detailed frames are in focus as Article One leans in with their Fall collection. For this release, the idea was to present luxury in the brand’s own minimalist fashion, through bold and thick frames that remain timeless at heart. By working with a thicker acetate, Article One was able to create subtle details such as a slight bevel or contour of the frame to show the truly special attention to detail given to each piece. The collection consists of four new models and new colorways in many of Article One’s best-selling shapes.
BIRCH

Birch is handcrafted in Northern Italy with true pin rivets, barrel hinges, Italian hand-dyed acetate, and completely hypo-allergenic components. The shape is sized 51 – 19 – 145.
RENNIE

Rennie is handcrafted in Northern Italy with true pin rivets, barrel hinges, Italian hand-dyed acetate, and completely hypo-allergenic components. The shape is sized 50 – 20 – 145.
WAGNER

Wagner is handcrafted in Northern Italy with true pin rivets, barrel hinges, Italian hand-dyed acetate, and completely hypo-allergenic components. The shape is sized 51 – 19 – 145.
SAGE

Sage is handcrafted in Northern Italy with true pin rivets, barrel hinges, Italian hand-dyed acetate, and completely hypo-allergenic components. The shape is sized 48 – 21 – 145.
For the new campaign, Article One chose to work with a talented young photographer, India Harvey, from LA to capture the peaceful morning moments of four couples. The resulting images are both intimate and comforting.
Founded in 2016, Article One is an independent eyewear company based in Michigan. As champions of craftsmanship, the heart of every Article One frame starts with handcrafted eyewear made in a small village in Northern Italy at the base of the Dolomites. Article One produces purposefully designed products with complete brand transparency and a spotlight on the hands that craft their frames. They are proponents of supporting independent optical, giving back to their community, and thoughtful design. The care put into each frame results in a quality you can feel. For more information about Article One initiatives, please visit https://articleoneeyewear.com.