Article One recently announced the launch of their SS22 collection and Spring campaign titled “Finding Community with Solar Punk Farms”. The new SS22 collection consists of 9 new models that add a tremendous amount of variety to the Article One collection while also continuing the same aesthetic through-line of the brand. As a minimalist and subtle brand, Article One is able to show unique attention to detail through carefully crafted and timeless frames. This is accomplished by adding bevels, steps, and sculpting to these classic acetate shapes.
For the accompanying SS22 campaign, Artice One worked with the married photography team of Allie Leepson (she/her) and Jen McClary (they/them). Allie + Jen are known for their use of natural light and working with everyday people to tell not-so-ordinary stories. Drawing from their own experiences lacking representation, the team focuses on collaborating with the queer community. The campaign is centered on the sustainable and regenerative farm known as Solarpunk Farms. This communal living space founded by Spencer Scott and Nick Shwanz is an attempt to showcase how communities can live in harmony with nature in a sustainable and egalitarian world. The shoot resulted in more than beautiful and vulnerable photography, but also a story and lesson that inspired the entire Article One team.
Founded in 2016, Article One is an independent eyewear company based in Michigan. As champions of craftsmanship, the heart of every Article One frame starts with handcrafted eyewear made in a small village in Northern Italy at the base of the Dolomites. Article One produces purposefully designed products with complete brand transparency and a spotlight on the hands that craft their frames. They are proponents of supporting independent optical, giving back to their community, and thoughtful design. The care put into each frame results in quality you can feel.
For more information about Article One initiatives, please visit https://articleoneeyewear.com