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World Council of Optometry Launches Myopia Management Online Resource

Myopia Epidemic - World Council of Optometry

Building upon their efforts to establish a standard of care for myopia management, the World Council of Optometry (WCO) and one of the world’s myopia category leaders CooperVision, have jointly developed an easy-to-use online resource that provides multilingual assets and approaches that will enable busy eye care professionals—regardless of geographic location—to apply a standard of care to manage the condition. The resource site is live and can be found at

“This online resource provides eye care practitioners from anywhere in the world access to the information they need to implement a standard of care to treat or manage a patient’s myopia progression,” said Paul Folkesson, president, World Council of Optometry. “Thanks to the support of CooperVision, information regarding the treatment of myopia is more accessible than ever before. This is just the start as we work to provide more materials and educational programming through this collaborative partnership.”

The myopia online resource was developed to serve as a valuable point to provide information that has not been easily accessible and provide a forum to encourage the exchange of knowledge and experiences within the global optometric community. The site is organized around the three main pillars of the evidence-based standard of care unanimously adopted by the WCO Board of Directors—mitigation, measurement, and management. Each pillar provides a listing of papers and studies that have been distilled into one-page “Myopia Moments” that are available in Arabic, Chinese, English, French, Russian and Spanish. Visitors to the site can download a Myopia Moment—giving them evidence-based guidance about providing care to a patient—or they can learn more by accessing the many papers and studies that have been aggregated from independent third-party sources.

WCO and CooperVision announced their global partnership to raise awareness of myopia progression and encourage optometrists to embrace a standard of care to manage the condition in March of this year. Shortly after that announcement, the WCO Board of Directors unanimously approved a resolution advising optometrists to incorporate a standard of care for myopia management within their practices. The launch of the myopia management online resource is the next step to provide eye care practitioners with the information, knowledge, and guidance needed to establish a standard of care in their practice.

“The World Council of Optometry’s mission is to facilitate the development of optometry around the world and support optometrists in promoting eye health and vision care as a human right through advocacy, education policy development, and humanitarian outreach,” said Folkesson. “There is no better example of the WCO carrying out this mission than our effort to address the childhood epidemic of myopia. We need eye care professional to embrace the support, resources, and platform WCO is providing so they can start implementing a standard of care in their practices to treat this condition.”

About the World Council of Optometry

 The World Council of Optometry (WCO) is an international membership-based non-profit organization for individual optometrists, industry professionals, and optometric organizations that envisions a world where optometry makes high-quality eye health and vision care accessible to all people. Its mission is to facilitate the development of optometry around the world and support optometrists in promoting eye health and vision care as a human right through advocacy, education, policy development, and humanitarian outreach. To learn more, please visit or follow us on LinkedIn, Facebook, Twitter, and Instagram.

Lucyd Eyewear Signs WNBA Star Monique Billings as Brand Ambassador


Innovative Eyewear Inc., the operator of the Lucyd® Bluetooth smart eyewear brand, is pleased to announce the signing of WNBA star Monique Billings. Lucyd will be exhibiting at The Vision Expo West 2021 via the Sands Expo & Convention Center, Las Vegas NV; the brand will be located at booth #P18023 from Sept 23-25. Monique is scheduled to join Lucyd on Friday, Sept 24 at their booth for buyer meet and greets from 1–4 pm.

While at UCLA, during her senior season, Billings led the Pac-12 in rebounds, double-doubles, and offensive rebounds. She started 34 of 35 games for the Bruins, who reached the Elite Eight of the NCAA Tournament for the first time since 1999. Billings was drafted in the second round by the Atlanta Dream in the 2018 WNBA Draft.

“To be consistently active, fashion-forward, and up to date with the hottest high-tech trends; lifestyle-enhancing products simply fit my overall persona. Lucyd Bluetooth glasses stood out from the rest and provided a true upgrade to my everyday glasses because they offered the fly style, functionality even while I’m working out and on the go.” said Monique Billings. “I’m excited to become a part of the Lucyd experience as a brand ambassador and look forward to introducing this eyewear and tech-infused goodness to my audiences worldwide,” said Monique.

Harrison Gross, CEO Lucyd Eyewear said, “Monique brings clear star power and a positive image that transcends across sports and fashion; both speak to our hands-free lifestyle focus and designer-like styles. The team at Lucyd Eyewear is extremely excited to have Monique in attendance while we introduce our innovative product and new styles at the Vision Expo West this month.”

About Lucyd and Innovative Eyewear Inc.
Lucyd’s mission is to Upgrade your Eyewear® with advanced ergonomic frames that are easy to use, fun to wear, and help you stay safely connected to your digital life. The Lucyd brand and IP portfolio are exclusively licensed to and operated by Innovative Eyewear, Inc. To learn more, or to order Lucyd Lyte, please visit

Johnson & Johnson Vision Announces Collaboration to Eliminate Inequities And Increase Representation of People of Color in the Eye Care Industry

College Students Wearing Eyewear - The Optical Journal

Johnson & Johnson Vision*, a global leader in eye health and part of the Johnson & Johnson Medical Devices Companies**, recently announced a collaboration with Black EyeCare Perspective, a not-for-profit organization dedicated to redefining the color of the eyecare industry 1% at a time. As part of the collaboration, Johnson & Johnson Vision signed the 13% Promise, an initiative to increase equity and representation in the eye care industry and in optometry schools by increasing the number of Black students to mirror the 13% of Black people in the U.S. population.

According to data from Black EyeCare Perspective, only 3.2% of students and 3.8% of faculty in optometry colleges are Black or African American, and this number drops to only 1.8% among practicing optometrists. Johnson & Johnson Vision is the first major eye health company to sign the 13% Promise, furthering a long-standing commitment to diversity, equity, and inclusion through awareness, education, and empowerment in collaboration with associations, the public, and community organizations.

Johnson & Johnson Vision will contribute to the 13% Promise by continuing to:

  • Support sponsorships and new programs to improve the representation of people of color in optometry.
  • Bring more diversity and equity into the eye care industry.
  • Create more culturally relevant information and eye health education materials.

“As one of the largest eye health companies, we have an opportunity to drive change and bring more diversity, equity, and inclusion in our industry for the greater good of the many patients and doctors we serve,” said Thomas Swinnen, President, North America, Johnson & Johnson Vision***. “Our partnership with Black EyeCare Perspective is one of the many ways we can further support the future of optometry and work together to create quality, equitable experiences along with healthier outcomes across communities.”

About Johnson & Johnson Vision*

At Johnson & Johnson Vision, part of Johnson & Johnson Medical Devices Companies, we have a bold ambition: to change the trajectory of eye health around the world. Through our operating companies, we deliver innovation that enables eye care professionals to create better outcomes for patients throughout their lives, with products and technologies that address unmet needs including refractive error, cataracts, and dry eye. In communities with the greatest need, we work in collaboration to expand access to quality eye care, and we are committed to helping people see better, connect better and live better. Visit us at Follow @JNJVision on Twitter and Johnson & Johnson Vision on LinkedIn.

About Johnson & Johnson Medical Devices Companies**
At Johnson & Johnson Medical Devices Companies, we are helping people live their best lives. Building on more than a century of expertise, we tackle pressing healthcare challenges and take bold steps that lead to new standards of care while improving people’s healthcare experiences. In surgery, orthopedics, vision, and interventional solutions, we are helping to save lives and paving the way to a healthier future for everyone, everywhere.

Ami LeFevre & Raymond Castro Talk VEW – Optical Journal Podcast

Optical Journal Podcast - Optical News With Independent Views

Daniel speaks with Ami LeFevre, Owner at Krystal Vision and Sunwear, and Raymond Castro, General Manager, Lead Licensed Optician at FIU College Optical Express, about how they will be getting ready for Vision Expo West.

Ami LeFevre & Raymond Castro
Ami LeFevre & Raymond Castro



Podcast sponsored by Erkers 1879

AO Eyewear Partners With The Optical Heritage Museum For An Exclusive Vision Expo Experience

American Optical at the Optical Heritage Museum

This year at Vision Expo West, attendees will have the unique chance to delve into the history of American eyewear manufacturing. The exhibit, entitled From the Archives…American Optical (AO) through the Centuries, is brought to you by AO Eyewear in collaboration with the Optical Heritage Museum. It will showcase AO inventions that revolutionized eyewear and optics and one-of-a-kind items that became part of – not just optical history – but American history. Vision Expo badge holders can visit the limited engagement exhibit at the Europa Eyewear booth #P16043 during exhibit hall hours.

AO Eyewear’s heritage, dating back to 1833, is not only full of impressive innovations in manufacturing but also celebrated moments in American history. AO was the first company to provide sunglasses to American military pilots. Their sunglasses were also the first on the moon; the iconic style, now known as the Original PilotTM, was worn by the entire Apollo 11 crew and is now on exhibit at the Smithsonian. The AO Saratoga was a key part of JFK’s classic American style.

The VEW exhibit features items dating all the way back to AO’s founding in 1833, that previously could not be seen outside of the Optical Heritage Museum. These items show firsthand how the optical industry has evolved over the past 200 years. Highlights include one of the first sterling silver frames made in America from the 1830s, AO’s revolutionary driving goggles from the turn of the 20th century, flight goggles developed for WWI and WWII US military pilots, and original Saratoga sunglasses from the 1950s.

American Optical Main Factory – Southbridge, MA – circa 1912

The Optical Heritage Museum was established in 1983 on the site of AO’s Southbridge, Massachusetts plant. The museum is dedicated to the preservation, research, and education into the history, growth, culture, and contributions of the optical industries from the 19th Century to the present. Established in 1983, it has one of the largest collections of Spectacle Frames and Ophthalmic Optical items in the world. AO Eyewear is proud to bring From the Archives… American Optical through the Centuries to VEW with the support of the Optical Heritage Museum.

Alongside the exhibit, attendees can see the most iconic AO Eyewear styles, re-released and upgraded, and the first new AO Eyewear sunwear styles in decades, sure to become this century’s classic looks. If you would like to secure a time to see the line along with the exhibit, click here.

About AO Eyewear

Known for its heritage and quality, American Optical’s eyewear division pioneered metal eyewear manufacturing in the US. As the first sunglasses on the moon and a favorite of JFK, AO’s history is American history. AO Eyewear is as committed as its original founders to producing the highest quality, innovative, American-made eyewear products that withstand the test of time.

About Europa Eyewear

Independent for the independent, since 1977. To this day, Europa Eyewear remains owned and operated by its founding family. The Europa business model is uniquely designed to ensure that like-minded, independent practices remain vital parts of their communities, with the freedom to put patient care above all else. That’s why Europa offers exceptional customer service, industry-leading warranties, and guaranteed sell-through. All 11 brands in their portfolio, including Scott Harris, Cinzia, and the American-made STATE Optical Co. and Alan J Collection have been built independently inside of the optical industry. Europa is also thrilled to have acquired AO Eyewear, expanding their US manufacturing and bringing the line back to opticals nationwide.

Luneau Technology and Optovue Merge

Luneau Optovue Merger

France-based Luneau Technology Group recently announced its merger with Optovue Inc, a privately held medical device company, headquartered in Fremont, California. Founded by Jay Wei in 2003, Optovue develops high-speed OCT and OCT-A technology to diagnose and manage eye diseases. Luneau Technology pioneered wavefront-based diagnostic and finishing solutions and led the development of highly automated solutions for the past 15 years.

A stronger global organization to drive vision care innovation

Dr. Marc Abitbol, CEO of Luneau Technology, will preside over the newly merged company, while Optovue CEO Peter Wyles will join the global leadership team. “It’s unprecedented what we will do together,” says Abitbol. “We’re two agile companies with a startup mentality of innovation and flexibility. Together, we now have a full pipeline that covers everything for visual health. Optovue’s OCT expertise, stellar reputation and primary position in the medical eye care market, and complementary portfolio of products, make us an ideal partner, so our combined company can offer complete end-to-end solutions in retail, refraction, and medical markets for primary eye care.” The group has combined sales of $176 million, 700 employees in 120 countries, and offers a wide range of products. It sees tremendous growth opportunities in a market estimated to be worth $3 billion.

Emerging technologies to help Practitioners detect and manage eye health symptoms

With the largest ophthalmic market, North America is a primary focus of the new group. There are fewer than 700,000 eye care professionals in the world for a 7.2 billion population which means not enough professionals to take care of eye health problems, from refraction to diagnostics. This is where automated technologies from the combined group can help.

Right before this global release, Luneau Technology USA announced that its new Visionix VX650, an industry-first technology with multimodal anterior and posterior segment analysis, is now FDA-approved and available for sale in the United States. ECPs can experience the new product firsthand by requesting a live demo at Luneau Technology’s Vision Expo West booth or by scheduling a virtual demo with a Sales and Clinical Application Specialist. Later this year, Optovue will also be launching a new OCT-A screening device. “One technology will look at the front of the eye, like a camera, and the other the back of the eye so our technologies are very complementary,” Abitbol adds. These new technologies aim to transform and improve access to all patients in the United States and Canada, to help preserve their visual health.

About Luneau Technology

Luneau Technology USA ( is the exclusive sales, service, and education provider for Visionix®, Briot® and Weco® brands, as well as the new Nexy retinal screening device. With the backing of its global organization, Luneau Technology Group, it is a trusted partner to eye care professionals, providing advanced technology platforms to improve and extend eye care.

Cutler And Gross Launches Fall/Winter 2021 Collection

Cutler and Gross 1391 Fall/Winter 2021

Introducing eleven new Cutler And Gross designs for Fall/Winter 2021, the new line of optical and sunglasses is inspired by the melting pot of cultures and creative characters which crowded Soho, London in the 60s and 70s.

Iconic archive frames are reincarnated with a modern twist with each frame embodying influential characters and creative icons within fashion, art, and music. These retro styles are then elevated and refined by Italian artisans at their atelier in the mountains of Northern Italy.

1390 Round Sunglasses

Cutler and Gross 1390 Round Sunglasses
1390 Round Sunglasses

The 1390 is inspired by the original Cutler and Gross frame 0197, made in 1987, and the Material Girl’s 1989 visit to the Knightsbridge store in London. As word filtered through of her presence in the area, the alleyways around the store filled with the paparazzi longing for a glimpse. The 1390 nods to the heady days of 80s and 90s London street fashion and has been a favorite of our international retail teams and fashion-conscious customers for over 30 years. The 1390 is a welcome reincarnation of the 0737 and 0197 combined and traditional handmade processes used in the Cutler and Gross factory adds gravitas to the sunglass. Understated yet powerful, this frame symbolizes the newfound confidence and soul of the 80s. A round oval, the shape universally lends itself to all personalities and face shapes.

1391 Optical Rectangle Glasses

Cutler and Gross 1391 Optical Rectangle Glasses
1391 Optical Rectangle Glasses

Drawing inspiration from Patti Smith’s visit to London in 1977, playing at The Rock Garden, Soho, bringing with her all the style, attitude, and self-confidence of 1970s America. This frame harks back to the irreverent mix of punk, poetry, art, and epicene fashion stemming from the ‘Chelsea Scene’ in New York in the 60s & 70s.

The Hotel Chelsea was teaming with creatives at that time, where an eclectic mix of characters as varied as Janis Joplin, Brendan Behan, Sid Vicious and Arthur Miller drank, socialized, performed, and co-habited with up and coming writers, artists, and musicians.

With design cues taken from the original 0692 and 0137, combined with classic American black acetate frames found in Graham Cutler’s personal archives, the 1391 is a generously proportioned fit with slightly winged lugs and exudes confidence and personality. 3D sculpting on the front of the nose bridge and on the temples introduces a new level of definition and craftmanship. Paying further homage to its musical inspiration, the new temple core is reimagined in the design of a Fret Board as found on the guitars.

1392 Optical Round Glasses

Cutler and Gross 1392 Optical Round Glasses
1392 Optical Round Glasses

During the late 50s and early 60s, the American counterculture movement arrived on British shores through literature (i.e.: J. Kerouac’s On the Road in 1957) and films (i.e.: The Beatnicks in 1958 and Beat Girl in 1960) The fusion of poetry, jazz, blues and street art loosened inhibitions and helped ignite the swinging 60s era in London. The 1392 is inspired by the uniform of the Beatniks, which included thick-rimmed glasses, cigarette pants, and roll-neck sweaters. It’s a squared round with perfect proportions; understated, yet immaculately formed resulting in a truly unisex style. Featuring a relaxed fit bridge and comfort milled interior, which favors both form and function.

Cutler and Gross 1393 Optical Square Glasses
1393 Optical Square Glasses

Inspired by glasses from the Cutler and Gross archive which were originally found at the Laurence Corner Army Surplus Store on London’s Drummond Street in the 1970s. A staple of the British Fashion scene, the store was favored as the source of inspiration for top designers, musicians, and artists for over 50 years. From Sergeant Pepper’s jackets, to clothing masses of students, military clothing was worn by urban dwellers in London for practical and stylistic reasons and Laurence Corner had the biggest selection for sartorial collectors.

Adopted as an urban fashion icon in the 60s and early 70s, the ‘GI’ frame was utilitarian and well built, and often sun lenses were often added for customization. The 1393 is the perfect square, with lowered hinges, enabling a helmet to be worn and a pronounced nose-bump increases ventilation and reduces fogging. Interior milling allows the frame to be worn all day due to the added comfort and balance afforded by the extra internal workmanship.

Cutler and Gross 1394 Optical Aviator Glasses
1394 Optical Aviator Glasses

The 1970s saw a breaking of the class system in the UK, with the nouveau-riche taking their place amongst the great and the good in London. Self-made entrepreneurs and entertainers wore clothing and eyewear which reflected their extravagant lifestyles and newfound status in British culture. Inspired by the original 0927 and 0995 from the Cutler and Gross archive, the 1394 is an alternative to the subtle acetate aviator.

The King of Navigators, with a double bridge, square shape, and bold proportions, the 1394 stands out and dares to be different. A faithful recreation of a place in time, re-engineered with new hardware and manufacturing processes, the 1394 can be worn in numerous different ways allowing the true character of the wearer to shine through.

1395 Optical Round Glasses

Cutler and Gross 1395 Optical Round Glasses
1395 Optical Round Glasses

The 1395 is inspired by the trailblazing fashion designer Thea Porter – the Queen of Bohemian fashion in the 1970 whose atelier was in Greek St, Soho, London. Porter dressed the era’s musical icons, including Jimmi Hendrix, The Beatles, Mick Jagger and Diana Ross. She was responsible for introducing that staple of Bohemian fashion, the Kaftan to the West. Porter mixed fabrics and traditional clothing from the Middle East with its bright and vibrant textures which injected life and colour into the grey concrete backdrop of 1970s London. Oversized with extravagance, muted and tonal in colouring, the 1395 reflects the tenets of Bohemian fashion. A large round with a low bridge drawing the observer in like the plunge neckline of a kaftan. High set hinges complete the vintage look with comfort interior milling and rounded bevelling give a smooth external finish.

You can see the entire Cutler And Gross line on their website


See Tomorrow Campaign Reaching Millions, Says Contact Lens Institute

See Tomorrow Graphic

One month into the consumer phase of its See Tomorrow initiative, the Contact Lens Institute reports that the campaign has already reached millions of U.S. residents.

See Tomorrow is focused on promoting intriguing insights about how people’s psyches surrounding vision, health care, and their lives have changed over the past 18 months—and the ensuing opportunities for the eye care community. It emphasizes the importance of good vision and how contact lenses are an outstanding option as patients pursue their post-pandemic hopes and dreams.

Outreach to adults nationwide began August 6 through multiple digital marketing initiatives. Human behavior expert and See Tomorrow spokeswoman Colette Carlson’s interviews have aired on 80 television stations, and her radio segment has reached 25 million listeners.

More than 80,000 entries have been received to date for the See Tomorrow Sweepstakes, which is giving away $25,000 in prizes through September 24, including daily draws for gift cards* and three grand prize membership packages provided by LA Fitness, Esporta Fitness, and City Sports Club. Consumers can read the complete rules and enter for a chance to win by visiting

Members of the eye care community—inspired by 40 optometrists named as See Tomorrow Visionaries—are using the initiative’s educational materials to spread the campaign’s messages among current and potential patients. In addition to a series of social media-optimized infographics that can help create more rewarding in-office dialogue and grow business, CLI has also produced a news story template that practices can distribute to local media. Those assets—in addition to tools such as a research and practice insights guide for doctors and staff—can be downloaded from

The Contact Lens Institute advances the latest innovations in safe and effective contact lens and lens care products and services that provide unique benefits to patients while satisfying the evolving needs of eye care professionals. CLI undertakes activities that properly assess, enhance, promote, and balance contact lens and lens care industry welfare and growth, including the safe use of products in the marketplace. Its members include Alcon, Bausch + Lomb, CooperVision, and Johnson & Johnson Vision. For more information, visit


SEE TOMORROW SWEEPSTAKES: NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 U.S./D.C., age 18+ (19+ in AL and NE, 21+ in MS). Void outside the 50 U.S./D.C. and where prohibited. Sweepstakes starts at 12:00:00 AM ET on 8/16/21; ends at 11:59:59 PM ET on 9/24/21. Odds of winning depend upon the total number of entries received per Daily Entry Period. For full Official Rules and details on prizes and how to enter, visit Sponsor: Contact Lens Institute, 1850 M Street, NW, Suite 800, Washington, DC 20036.


* Restrictions apply, see

‘read on’ opens US subsidiary

read on - reading glasses and iPhone case

‘read on’, a Swiss start-up that invented foldable reading eyewear integrated into a multifunctional iPhone case, announced it is establishing its first international subsidiary in preparation for the launch of its products in the key US market. ‘read on’ was founded by Sandra Kaufmann and Monika Fink, leaders in the international eyewear business who established the fashionable Swiss eyewear brand Sol Sol Ito. They have won a number of prestigious awards, including the German Design Award and the Good Design Award.

Sandra Kaufmann, industrial designer and co-founder of ‘read on’, commented: “We’re delighted to bring our innovative, super-thin reading eyewear to the all-important US market. Our unique integrated design complements the technological sophistication of the iPhone, meaning iPhone users need never be without their reading glasses. With an experienced and growing team backed by highly supportive investors, we’re excited about the potential for our stylish products with discerning US consumers.”

read on iPhone case and reading glasses

Monika Fink, design artist and ‘read on’ co-founder, said: “Around one in three Americans need glasses for reading, and ‘read on’ is our solution to make sure you always have them with you, just like your smartphone. ‘read on’ is an iconic, multifunctional iPhone case with super-thin, foldable eyewear, quality designed for strength and flexibility. We’re looking forward to bringing them to the huge US iPhone market.”

‘read on’ and its inventors have been invited to join prestigious start-up programs including the Swiss Design Accelerator in San Francisco in late September, which will introduce selected Swiss designers to the US market, with a focus on the Bay Area ecosystem and design industry. Pro Helvetia has also invited ‘read on’ to participate in the world-famous Milan Design Week, in September.

‘read on’ is being backed by a growing band of investors and is always eager to hear from new investors interested in supporting its seed financing round.

About ‘read on’
read on’ is a startup of Sol Sol Ito, a Swiss eyewear label established in 2012. Eyewear design based on traditional principles of Swiss design: precision, perfection, zeitgeist, innovation. Website: ‘read on’

Fall Into Autumn Looks With Colorful Eyewear From Wolf Eyewear

Wolf Eyewear Summer 2021

Bring out the color of your eyes this fall with the season’s biggest trend: colorful glasses. As summer fades into autumn, it’s time for fall colors to emerge.

Instantly upgrade your outfits with an eye-catching pair of glasses or sunglasses in the season’s trendiest colors from Wolf Eyewear.  

Wolf 3118
Wolf 3118

Snag one of our favorite looks this season: the 3118 frames in Pink Crystal. These colorful glasses were made to be mixed and matched with bright ensembles, whether it’s crisp whites, pretty pastels, or fun florals. If you’re more of a fan of neutrals, these durable lightweight acetate frames also come in elegant Brown and Multi options.  

Wolf 4077
Wolf 4077

Another great look is the 4077 frames in Matt Havana. These tortoise-shell-inspired acetate glasses are the ultimate in effortless style: classic, cool, and made to go with pretty much everything. 

Wolf Sun064
Wolf Sun064

Finally, what would life be without a stellar pair of sunglasses? Stand out with a pair of retro round sunglasses that are both timeless and on-trend for autumn 2021. The SUN064 frames come in Black and Havana, and both add a pop of mod chic to any outfit.  

Want more options? Wolf Eyewear has a range of frames to suit every style and taste and is available to order online and through select stockists. Like all Wolf Eyewear products, their latest collection emphasizes diverse materials, innovative design, fashionable colors, and superior quality so you can enjoy well-made and well-fitting glasses that are cool, comfortable, and made to last.