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A Tale Of Two Cities – Optical Edition

Paris - Las Vegas blend

“It was the best of times it was the worst of times”… Charles Dickens

“It was one of the best of times and the not-so-best of times”… Daniel Feldman

September is always a month of change. It was for a long time, the seventh month, as “Septem” is Latin for seven. Today it is now the ninth after January and February were added by Numa Pompilius in 452 BC.

September is the start of most countries’ academic year. September is the end of summer and the start of Autumn. It is also the month with the last two major optical trade shows,  Vision Expo West in Las Vegas and SILMO Paris in wherever else, Paris, France. This year Vision Expo West was held September 15-17 and SILMO Paris followed the following weekend, running from September 23-26. The close schedule of the two events gave me a whopping two days to unpack and repack before traveling to the next show.

KASPEREK Eyewear booth - Vision Expo West 2022
KASPEREK Eyewear booth – Vision Expo West 2022

While I missed Vision Expo West in 2021, I saw many photos and heard many stories about the show that took place just as the Delta variant of COVID was making the number of infections rise so fast that many in optical canceled their plans and the show ended up being much slower than anticipated.

Tura Booth Vision Expo West 2022
Tura Booth Vision Expo West 2022

Luckily 2022 was a much-improved show from 2021 with what seemed to be a good show of vendors and attendees. There were however several big-name brands that were missing entirely from the show. These were big brands that usually have a very big presence with very big booths. This is a problem that I shall go into a little later.

In addition, this year, The Suites at the Venitian were only on one floor instead of the usual two floors. Even the single floor of suites was not full, whereas in years past you could pretty much count on two floors of eyewear to keep you busy. It was very disappointing to see what was the best part of Vision Expo West cut back so dramatically from years past.

At the same time, the show floor at the Sands Convention Center seemed considerably reduced from years past. Some of that is due to many of the Asian companies still not traveling or exhibiting. However, everyone I spoke to noticed how much smaller the show floor seemed. Even the booths of many of the brands who were there seemed smaller this year than in years past.

Luneau Technology Booth - Vision Expo West 2022
Luneau Technology Booth – Vision Expo West 2022

This year’s Vision Expo West seemed quite well attended by optometrists and opticians from across the country. The aisles seemed bustling and many of the vendors I spoke with were happy with the traffic in their booths and the orders they wrote. The Vision Council has not shared attendance of either Vision Expo West or East in some time, but most any veteran of multiple shows can tell you the number of vendors and attendees has been in decline for some time.

Hall 6 SILMO Paris - Opening Day 2022
Hall 6 SILMO Paris – Opening Day 2022

Across the Atlantic, SIMO Paris, the fall European optical show took place the weekend after Vision Expo West. SILMO is still not back from pre-Covid numbers in exhibitors or attendees, with travel from much of Asia still difficult if not almost impossible for many. That of course affected both shows these past couple of years and will abate once their countries loosen travel restrictions. SILMO Paris was a busy show with lots of exhibitors and lots of attendees over the four-day show on the outskirts of Paris near Charles de Gaule Airport.

Caroline Abram Booth - SILMO Paris 2022
Caroline Abram Booth – SILMO Paris 2022

While Vision Expo West seemed to have good traffic, it was noticeably eclipsed by the full hallways of SILMO Paris. SILMO Paris had 735 exhibitors and over 27,000 attendees this year, down slightly from pre-pandemic levels, but considerably larger than either U.S. show, and from best guest estimates, both Vision Expo West and East combined. In contrast, Vision Expo East usually has around 300 vendors.

When talking to people about the two shows, there is always the argument that traveling to Paris is so expensive. Yes, traveling to Paris has never been cheap. However, the days of traveling to and staying in Las Vegas on the cheap are long gone. There are no $9.99 steak dinners on The Strip anymore than one can get a decent hotel for under $200 a night close to the Sands Convention Center. An inexpensive dinner on The Strip today is around $30 a person. A comparable dinner in Paris is half that….without a tip too. However, for good service, even in Europe, it’s still nice to leave a cash tip. You can certainly find marvelous meals in both cities that will run hundreds of dollars a person, however, the average meal in a decent place as already disclosed is almost half the price in Paris as it is in Las Vegas.

A 3.5 to  4-star hotel in Las Vegas during Vision Expo West was over $200 a night, plus the added average $40 a night “Resort Fee” when I looked earlier this summer. A decent hotel in a nice area of Paris runs similarly priced, though without the added “Resort Fee”. Of course, with a more intensive search, anyone can find hotels in either location for less than $100 a night running to well over $1000 a night, depending on your daring and your budget.

If you, like me, run on coffee, well, there is no comparison. An espresso in Las Vegas is $6.00 before tip. In Paris? It is less than 2€. A cappuccino and a fresh croissant run less than 5€. Not that you need to buy many. Almost every booth will offer you an espresso drink when you walk in for your appointment and we are talking good coffee… You won’t find that at Vision Expo West or East. The rules are such that even bringing in your own water is cost prohibitive. So we are all stuck drinking whatever we walk in with from wherever we get it in the morning or having to buy the concession stand coffee, water, or soda, which, well, no.

Vinyl Factory Booth - SILMO Paris 2022
Vinyl Factory Booth – SILMO Paris 2022

It turns out that depending on where you are traveling from, traveling to Las Vegas and Paris in 2021 and 2022 for either Vision Expo or SILMO Paris was pretty close in costs when you factor in airline travel, hotel, and food. Both cities offer their own ambiance and flavor, so feel free to pick and choose what does it for you.

There is a visible difference between the two shows as well. When you walk around Vision Expos many of the booths are pretty generic booths with the same tables and chairs in almost every small booth with only the posters to differentiate one brand from another. Many of the booths seemed to blend into one another in Las Vegas with only aisleways to separate them. Yet, when you enter almost any booth at SILMO you feel a sense of place in each booth. There is a decided separation of atmosphere from space to space that doesn’t bleed into the next space as easily as it does at Vision Expo.

NIDEK - SILMO Paris 2022
NIDEK – SILMO Paris 2022

The costs to exhibit in the two shows are radically different. The same size booth costs two to three times more in Las Vegas or New York than it does in Paris for SILMO or Milan for MIDO, early in the year. The restrictions on booth design, including height and lighting, are much more relaxed in both Paris and Milan than In Las Vegas or New York.

Then there is the booth build-out. I hear a lot about how difficult it is to do much in the way of custom booth building at Vision Expo. Rules abound and hands are extended to do everything from hanging a poster to turning on a light. Another factor is the union rules here in the U.S. where everything from how a lightbulb is plugged in, to something as simple as carrying in a case of water for a company’s guests must be done by a union worker for exorbitant fees. Don’t even try and guess how much is asked for services like high-speed internet. I guarantee you would choke on whatever you are drinking now.

Shamir - Vision Expo West 2022
Shamir – Vision Expo West 2022
Shamir - SILMO Paris 2022
Shamir – SILMO Paris 2022

The booths in the major European shows are markedly different than they are here in the US. On the whole, they are bigger, bolder, and even brighter, much better at expressing each company’s individual story and branding to every show attendee. Some of that is due to the cost of renting the. Vision Expo is where The Vision Council makes most of its income from. The cost of running these massive trade shows is shared with their partner, RX (formerly Reed Exhibitions), the UK-based largest exhibition and conference organizer.

Almost every booth of any size at the European shows will offer their guests coffee, juice, or water throughout the day and beer or prosecco in the afternoon. Except for The Suites in Las Vegas, or a handful of the biggest booths in Las Vegas or New York you would be hard-pressed to be offered a beverage because it becomes cost prohibitive due in large part to the heavy-handed labor rules in both states. A $5 case of water you bought at the store easily becomes $30+ case of water by the time it reaches the booth.

Essilor Luxottica Booth - SILMO Paris 2022
Essilor Luxottica Booth – SILMO Paris 2022

Vision Expos are wonderful for education and unbeatable for networking. There is nowhere in the US where so many of us are able to congregate and share thoughts, ideas, and plans than Vision Expo East or West, or better yet both. However, as a showcase for brands and products, European shows like SILMO are where things are at. I have been going to Vision Expos since I still had some hair.

Gigi Studios Booth- SILMO Paris 2022
Gigi Studios Booth- SILMO Paris 2022

Vision Expo West and East seem to be getting smaller every year. Some of the shrinkage is due to the cost of exhibiting which is quite high. Some of it is due to the cost of travel. New York has never been a cheap place to stay and now Las Vegas isn’t either. Some of the reduction in attendance is that shops and practices are bringing smaller entourages (which in my opinion is a good thing). The people coming to the shows are coming now to buy and to learn, not stand in line for an hour to play video games to win a water bottle or to get to take a selfie with some celebrity. The people coming are there to work.

Eye Design Booth - Vision Expo West 2022
Eye Design Booth – Vision Expo West 2022

The problem with the shows getting smaller is that this trend could very well snowball. If more companies opt out of exhibiting then more practices and shops may opt out of attending since more of the brands they want to see won’t be participating. If more shops opt out of attending, then vendors may take a hard look at the expense of exhibiting, and more might take the chance and try a year or two of not participating, which will make more shops question attending, and well, you get the gist of the snowball turning into an avalanche.

I don’t want to be a Debby Downer, but Vision Expo is no longer the show to discover a lot of new and innovative eyewear. While the American market is where every eyewear company in the world wants to reach, the cost of exhibiting at a Vision Expo and the cost of entering the American market, in general, is cost prohibitive for many a start-up.

If you truly want to discover new trends and new brands in eyewear, you have to hop across the Atlantic. You can honestly get lost at a show like SILMO or MIDO. The halls are so big and so filled with so many brands, large and small, you can’t possibly see it all in the 3 days of MIDO or even the four days of SILMO.  Because there is more freedom and latitude in exhibiting in the European shows, you can get some terrific new ideas to help your shop or practice do better at merchandising within your store.

Minima Eyewear Booth - SILMO Paris 2022
Minima Eyewear Booth – SILMO Paris 2022

The language barrier is not a problem any longer. I try not to be the ugly American, but as much as I’ve tried to learn some French for SILMO or some Italian for MIDO, I seem to forget it all the moment I land. However, getting around is pretty easy with a translation app on your smartphone. Once at the show, it seems there is someone in every booth who speaks English. In fact, it’s pretty rare to find anyone who doesn’t speak a few phrases to help you out. So navigating a show like SILMO is easy.

Anacole Eyewear - SILMO Paris 2022
Anacole Eyewear – SILMO Paris 2022

Will I still attend every Vision Expo I can? Absolutely! Vision Expo is where you go to network. Vision Expo is where you go to get CE Credits. I mean, you can keep the cigarette smoke and slot machines that make getting to Vision Expo West an annual experience. You can keep the cold mean streets of New York we walk to get to Vision Expo East. Despite those minor inconveniences, Vision Expo East and Vision Expo West will always have a place in my heart and still have a place in our optical world. It is just that those places seem to be getting smaller every year, which is a shame.

I want to root for the home team. I would love it if our Vision Expo’s were the envy of every optical show around the world. I’m sorry to report they aren’t. Walk into SILMO in Paris and you can immediately tell the difference. There is a vibrance, exuberance, and visible metamorphosis in the trade shows of Europe compared with ours that shine bright and clear to anyone who has experienced them both.

There is something very refreshing about seeing new eyewear in Paris, Milan, London, or Munich even. I would encourage every shop owner to make that journey across the Atlantic sometime soon and see an entirely new world of optical.

23° Eyewear Booth at SILMO Paris
23° Eyewear Booth at SILMO Paris

NW77th Launches 13 New Models

NW77th FW22 woman in blue eyeglasses

In keeping with their focus on interesting, eye-catching eyewear, NW77th has introduced a range of contemporary designs. Vivid colors and geometric shapes come together to create fresh, unique styles, encouraging the expression of one’s individuality. The release features 10 acetate and 3 stainless steel models, each available in 4 brilliant colors.

NW77th FW22

Taking inspiration from young urban dwellers, each frame from NW77th is designed to withstand the hustle and bustle of high-energy lifestyles. NW77th places quality and comfort as top priorities, crafting their products with biodegradable cellulose acetate and surgical-grade stainless steel for a lightweight yet durable build. Following the initial design, the frames undergo a meticulous manufacturing process in which they are handcrafted and hand-polished, ensuring the superb quality of each piece.

NW77th FW22

The release introduces new designs to four of NW77th’s product collections: Street Series, Block Steel, Home, and Socks. The product collections are characterized by a naming or design element that speaks to the history of the brand and the partnerships since its initial launch, such as the street names of Seattle or the temple tips resembling socks. As an independent, family-owned business with 143 years of beautifully crafted eyewear, the Erkers express the pride they have in their past through the little details present in each design.

See the entire NW77th line on their website NW77th.com.

MIDO 2023: Visitor Registration Now Open

MIDO 2023 walk to exhibition

February 4-6, 2023, the world of optics will meet at MIDO 2023, where the best the industry has to offer in terms of trends, innovation, design, sustainability, and creativity will be on display, in a setting where deals are made and sales closed.

Visitors can register on the MIDO website for the forthcoming edition of the most international eyewear show.

MIDO 2023 opens with a fresh look and a new claim: “The Eyewear State of the Art”. Both epitomize the values that, for more than 50 years, have set this show apart – contemporaneity, culture, fashion, and beauty. The new FRAMES communication campaign designed by Max Galli in partnership with the Mixer Group comprises four subjects that will accompany the sector all the way to showtime.

“We are hard at work on the 2023 show, after the April 2022 edition (the first post-pandemic show) exceeded all expectations, drawing the participation of 22,000 professionals and 670 exhibiting companies. MIDO continues to be the hub around which relationships between industry professionals from around the world revolve,” noted President Giovanni Vitaloni. “We are aware that these are precarious, problematic times, further aggravated by the international situation. Our challenge is not only to engage the entire world of eyewear – in person – but also to guide and shape our show based on the circumstances and changes we need to consider in order to have an increasingly international, future-oriented perspective. This means we must be even more tuned in to the needs of our exhibitors and visitors, who envision MIDO as an opportunity to finalize sales, prompted by the presence of high-profile international buyers.”

Data confirm that thanks to its strong international orientation, eyewear is among the sectors most successful in responding to recent adversities. In the first quarter of 2022, exports from January to March surged by 32.3% compared to the same period in 2019 and grew 35.3% over 2021. Based on ANFAO estimates, expectations for the coming months are for continued growth in terms of exports, manufacturing, the domestic market, and industry workforce.

MIDO will take place at Fiera Milano (Strada Statale del Sempione 28 – Rho), Saturday 4th, and Sunday 5th February from 9 am to 7 pm, and Monday, February 6th from 9 am to 6 pm. We will be there… will you come and join us?

All updates are available online on the event website https://www.mido.com/en/ and on the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition), and LinkedIn.

Monogram New Designs Release

Monogram Eyewear FW 22

New designs have emerged from the Monogram fusion, and Monogram print line of collections, to add up new stylish, and eye-catching models without compromising the elegance and usual comfort that monogram provides.

As usual, the sunglasses are completed with the best quality lenses from ZEISS. Made for those who seek absolute minimalism, pure elegance, and maximum comfort. And because of Monogram’s continuous pursuit to meet their partner’s and customer’s requirements and expectations, they are excited to present upgraded materials for more durability, and quality optimization.

Regenerated and new innovative technical ideas and concepts are always there to be to monogram’s authentic handcrafted work of art. New innovations, the same authenticity is Monogram’s signature

Monogram | Marie-Sophie Dion capsule collection launching from Dubai to Montreal, monogram eyewear & Marie-Sophie Dion have gathered their passion for eyewear design and merged their knowledge in the optical field to come up with this authentic, high-end line collection.

This collaboration’s shared values of uniqueness, elegance, and individualism, produced an exclusive capsule collection of 24 glasses that merge fabulous fashionable designs and fresh colors with our authentic handcrafting art of work.

See the entire line of Monogram eyewear on their website www.monogrameyewear.com/

Teachable Tuesday – A Masterclass in IOT’s Digital Ray-Path® 2 Freeform Lens Technology

Teachable Tuesday light

John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams.

This week’s video is A Masterclass in IOT’s Digital Ray-Path® 2 Freeform Lens Technology.

For more information or education, visit Laramy-K

SILMO d’Or Awards 2022

SILMO d'Or Awards Ceremony 2022

As part of the giant SILMO Paris Trade Show, the one event most everyone in optical looks forward to is the coveted SILMO d’Or Awards. The SILMO d’Or awards are the Academy, Tony, and Emmy Awards of eyewear all rolled into one big and very well attended event, This year’s event was not the black tie event of years past in some fancy venue, but like last year, was held on the main stage of SILMO Paris in Hall 6 on Saturday evening, September 24th.

Amélie Morel and Isabel Beuzen
Amélie Morel of Morel Eyewear and Isabel Beuzen of SILMO

This year, yours truly was invited to join dozens of other esteemed colleagues from around the world to be one of the judges for the SILMO d’Or awards. Meeting for lunch hours before the ceremony, we were invited to look at all the nominated eyewear up close for ourselves before submitting our choices for each category.

the crowd gathers for the SILMO d'Or awards some of the taller guests at SILMO d'Or Awards 2022

Here are the winners along with photos I took during the ceremony.

Children’s – Odete Lunettes with Cadet 

Odete Lunettes SILMO d'Or

SPORT – Out Of

VISION – Shamir Metaform

SILMO d'Or VISION - Shamir Metaform

Low Vision – Voxiweb
Low Vision - Voxiweb

Optical Frame Brand – De Rigo/Phillip Plein
Optical Frame Brand - De Rigo/Phillip Plein

Sunglasses Brand – Christian Lacroix
Sunglasses Brand - Christian Lacroix

Technological Innovation – Phibo Eyewear
Technological Innovation - Phibo Eyewear

Technological Innovation/Connected Product – Skugga
Technological Innovation/Connected Product - Skugga

Sunglasses – Masahiro Maruyama
Sunglasses - Masahiro Maruyama

Optical Frame/Eyewear Designer – Kirk and Kirk

Optical Frame/Eyewear Designer - Kirk and Kirk

Premier Class Award – Karma/Parasite Design
Premier Class Award - Karma/Parasite Design

Jury Award – Neubau Eyewear
Xenon - NEUBAU Eyewear (AUT)

Congratulations to all the winners

opti 2023: A Successful Start To 2023

opti Munich 2023

With just over 100 days to go, the optics industry can finally ring in the year as usual at opti. After a one-off special edition in May, opti Munich, the international trade show for optics & design will take place on its usual mid-January date from 13 to 15 January 2023, at the Fairground Munich. Three new webinars of the opti FORUM XT series will prepare you for the live show in October.

“The beginning of a new year always has something of a fresh start. It’s great that opti 2023 in mid-January will once again provide the platform for orders, trends, and exchange of information that the optics industry has come to expect from us,” explains Exhibition Director Bettina Reiter. The industrial sector in the DACH region (Germany, Austria, Switzerland) appreciates the early date, and international players are also expected to come to Munich in 2023, not only because of the proximity to the wintry Alps. A wide range of products and the high quality of the exhibitors and their products traditionally characterize opti.

Four Halls With A Wide Range Of Products And A Lot Of Structure

Thanks to its four-hall concept, the established order fair will once again guarantee trade visitors a structured and efficient visit in 2023. Halls C1 and C2 will again contain the spectacle frames collections of the licensed brands and manufacturer brands, the YES independent design area, and the opti BOXES with exciting start-ups. Brands in the frames area will also be presenting themselves in Hall C3, and there will also be everything for stationary opticians, such as purchasing groups, trade products, shopfitting with furnishings and decoration, as well as workshop facilities and equipment. Hall C4 focuses on spectacle lenses, contact lenses, and accessories, refraction and diagnostics, as well as IT and machines. “Myopia management” and “Sustainability in ophthalmic optics” are also the focus topics across all halls and product areas at opti in January. All exhibitors who have committed themselves to the focal points can again be selected and found online in advance on the trade show’s website. On-site, special stand markings will show trade visitors the way.

Bettina Reiter
Bettina Reiter

All Signs Point To Successful Business

Bettina Reiter said “At opti 2023, all signs point to a successful business. We are looking forward to lots of innovation and enthusiasm.”

Speaking of this, after the successful first edition in 2022, the opti BOX AWARD for promising start-ups from the frames sector will also be relaunched in January. The prize – supported by eyebizz – will be awarded live on site on the Saturday of the trade fair by an international jury of experts to one of the newcomers of the opti BOXES in the YES independent design area.

“We are in conversation with incredibly visionary young entrepreneurs. Their spirit also inspires us,” says Lidia Ricco from the trade show team with enthusiasm. Her colleagues Alica Mauritz and Katharina König agree with her: “Hearing how much innovative power our exhibitors are putting in against the current multiple crises gives us a great deal of motivation. We are really looking forward to January.” Amelie Fraunhofer feels the same way. She traditionally puts together the program on the opti CAMPUS and the projects for the opti CHARITY. “Everyone wants to get involved,” she explains.

Platforms That Help To Form The Future

“Platforms like opti are more important than ever – in terms of content, thinking in terms of solutions, and also in terms of people,” Bettina Reiter classifies the old new importance of trade fairs in general and opti in particular.

✔ Today, one third of people in industrialized nations are short-sighted, children and adolescents in Germany to the same extent, plus even about half of the students in this country, and the trend is rising everywhere. The inter-professional myopia management is becoming more and more important, and ophthalmic and optometry businesses together with ophthalmologists can play a crucial role, especially in regions where there are not enough eye specialists.

✔ Ophthalmic optics can certainly have an influence on climate change. The OPTIC.FAMILY sustainability initiative postulates “From climate friend to climate hero”. This starts with energy-efficiently designed business premises and production sites, continues with 3D frames that save storage capacities, and ends with innovative bio-based raw materials for glasses and lenses.

Keyword “Professional Development”

As at the last opti, the opti FORUM XT webinar series will prepare you for the live event and the personal exchange of knowledge.

“Tradition meets Technology” (20 October 2022, 7.30pm), “Myopia – How is the hype going?” (17 November 2022, 7.30pm) and “Positioning: Show what you stand for and the turnover is right” (8 December 2022, 7.30pm) are the topics of the 90-minute lectures with expert presentations and expert discussion, for which you can register online as from 10 October.

Tickets for opti 2023 from 13 to 15 January will also be available as from October 2022 on the show’s website, online only. Under the heading www.opti.de/en/exhibitor/ you will also find all the information for exhibitors. Interested start-ups should call Lidia Ricco at +49 89 189 149 154 to find out more about opti BOXES and participation in the opti BOX AWARD.

Blackfin Atlantic – Design Purity, Extreme Mechanics


New concept, new challenge, new style. Blackfin Atlantic expands its gaze to the Anglo-Saxon world and East Coast, USA without renouncing its own personality. Enter Blackfin Atlantic, a new series with state-of-the-art technical features.

Innovation resides in the hinge and rim lock, incorporated into the 3 mm titanium front to achieve absolute minimalist refinement. Precision mechanical engineering and sleek design embody the concept of intricate simplicity.


The Blackfin Atlantic series includes three styles – two squared in different sizes and a panto – available in five colors, one of which is the exclusive Black Edition. Color, a distinctive feature of the brand, arises with splashes of red, bright blue, light blue or burgundy alternating with gunmetal gray, dark blue, black or brown.

An even more comfortable fit is ensured by the new nose pad arm mounts for easy adjustment in any direction. And, to ensure perfect adhesion, the nose pad is covered with ultra-soft medical-grade PVC.

Last, but not least, the beta titanium temples come complete with adjustable Swordfish temple tips that can be quickly modified to suit facial contours.


Analysis and research find in Blackfin Atlantic a distillation of the technical expertise that has long distinguished the company’s products, now focused on a total redesign of the frame’s mechanical parts, based on a novel concept of design purity.

Europe and rest of the world: Blackfin Headquarters – www.blackfin.eu
US: Villa Eyewear – www.villaeyewear.com
Canada: Mood Eyewear – www.moodeyewear.com

Kering Eyewear Completes Acquisition of Maui Jim

Kering - Maui Jim

In accordance with the terms disclosed on March 14th, 2022, and following clearance from the antitrust authorities, Kering Eyewear today announced that it now holds more than 90% of the iconic sunglass brand Maui Jim, with the remaining shares expected to be acquired by year-end. Maui Jim will be consolidated in Kering accounts starting from October 1st, 2022.

About Kering

A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods and Jewelry : Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, as well as Kering Eyewear. By placing creativity at the heart of its strategy, Kering enables its Houses to set new limits in terms of their creative expression while crafting tomorrow’s Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination”. In 2021, Kering had over 42,000 employees and revenue of €17.6 billion.


About Kering Eyewear

Kering Eyewear is part of the Kering Group, a global Luxury group that develops a series of renowned Houses in Fashion, Leather Goods, and Jewelry.

Founded in 2014, Kering Eyewear is the most relevant player in the Luxury Eyewear market segment. The Company designs, develops, and distributes eyewear for a complete and well-balanced portfolio of 17 brands, which includes the proprietary brands Lindberg, the undisputed design luxury Danish eyewear company, and Maui Jim, recognized for its outstanding lens technology and distinctive Hawaiian heritage, as well as the Houses brands Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, Chloé, Alexander McQueen, Montblanc, Brioni, Dunhill, Boucheron, Pomellato, Alaïa, MCQ and Puma.

About Maui Jim

Maui Jim sunglasses, born on the beaches of Maui, are designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim, headquartered in Peoria, Illinois, is one of the world’s fastest-growing high-end eyewear companies, and its products are sold in more than 100 countries. Maui Jim is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced, patented PolarizedPlus2® lens technology. All Maui Jim sunglasses block 100 percent of harmful UV rays and eliminate glare, while enhancing color, clarity, and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.

The Optical Metaverse | Optical Journal Podcast

Optical Journal Podcast - Optical News With Independent Views

Daniel speaks with Charlene Nichols and Ludwig Heymbeeck and the upcoming online optical revolution, The Optical Metaverse.

Charlene Nichols - Ludwig Heymbeeck
Charlene Nichols and Ludwig Heymbeeck



The Optical Metaverse


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