Independent British luxury eyewear brand Cutler and Gross launches their Spring / Summer 2024 collection: Desert Playground.
The collection pays homage to the sun-drenched, glittering epoch of Palm Springs. The inimitable 8 styles – 7 opticals and 5 sunglasses intertwine classic and contemporary silhouettes with the architectural magnificence of pal springs. Each style reflects the cinematic grandeur of 50s Hollywood and draws inspiration from the Modernist architecture of this bygone era, frozen in time by Julius Shulman’s photography.
Looking at the winged frames worn on the silver screen in the 50s and 60s, the 1409 has a curved brown bar and flattened edges that subvert expectations.
The 1410 optical square structure was informed by the geometry of mid-century modernist architecture.
Square, angular frames in 60s cinema set the scene for the 1411. The straight brow bar and slanted lugs, create an impression of a genderless cat-eye.
Celebrating its glamorous past whilst using a new present, the 9241 cat-eye is frozen in time in the paparazzi shots from Palm Springs.
The mood of 1950s Hollywood, an era of effortless style and dazzling allure, is distilled into the 9261. A sleek silhouette, polished to perfection, available in both sunglass and optical.
The octagonal design of the 9324 informs a maximalist sunglass that pays homage to the cinematic allure of Sophie Loren in 50s Hollywood.
Specialist techniques from the 60s were used to shape the 9495 sunglasses – the blocky profile has been cut away at the brow bar and chamfered with tilted edge.
A square sunglass, the Cutler and Gross way. The 9690 is our creative director’s frame of choice. It nods to angular styles popularised by Hollywood, the modernist core wire nods to the inspirations behind the design: Palm Springs in the 50s.
About Cutler and Gross
Cutler and Gross was founded on the principle that when it comes to eyewear, it’s not just about how we see the world, it’s about how others see us. For over 50 years now, it has been at the forefront of optical design – as trailblazers, disrupters, and pioneers whose legacy has been much imitated, but never surpassed.
A brand built on friendship, it was established by opticians Mr Cutler and Mr Gross in 1969. Thanks to word of mouth, what began in London’s Knightsbridge as a small but innovative bespoke service soon became a fully-fledged mecca for artists, rock stars, writers, and royalty. Together, the pair had created the perfect balance between taste and technicality, quickly cementing their reputation as industry leaders in eyewear.
Using the finest raw materials, each frame is handmade by experienced craftspeople in its own factory in Cadore, within the Italian Dolomites.
Today, the proudly independent eyewear brand has 6 flagship store locations in London, Bath, New York, Los Angeles, and Toronto and has over 2000 Stockists in 50 countries around the world.