We in the eyecare business are rarely ever bored. There are a hundred things on our to-do list on any single day. I get it. I also get how we can all improve our website ranking with Google and the other search engines. Blog.
Blogging has been around since the infancy of the internet. In today’s larger than life world of Facebook, Instagram, TikTok, and Twitter, blogging can seem pretty old fashioned and downright pedestrian. While we have been trained to jump through hoops for LIKES, blogging is a tried and true way to get search engines to take notice, if not potential customers.
Do you do dry eye exams? How is anyone supposed to find out? A sentence on your website? OK. But what about writing a few paragraphs instead of how dry eye affects patients and how you can help alleviate some of their discomfort. Did you just bring in a new line of eyewear? Again, doing a little more than listing the brand on your website, can help people understand what makes this brand, they’ve most likely never heard of, unique. When you think about it, you have an encyclopedia of knowledge and insight you can share. What you do. What you carry. How you are part of the community. How can people see better? How can they see differently? How can you help them see their best and look their best?
Will you get hundreds of thousands of readers? I would be willing to bet a $5 bill that the answer is resounding no. That’s not what is really important though. What’s important, is how Google, Bing, and Yahoo look at your website. Each blog post is considered a new page on your site. So, if your website starts out at say 12 pages in depth and has been the same 12 pages for a couple of years, that is all the search engines know about you. Let’s say you add one new blog post a month. In a year, you have doubled the size of your website. In two years, you have tripled the size of your website.
What if you wrote two new articles a month? Or three? Or four even? Each one can be its own subject with keywords you want your prospective patients and customers to associate with you. More importantly, the keywords and subjects you want Google, Bing, and Yahoo to associate with you.
These blog posts can be a few paragraphs long or dozens of paragraphs long. Yes, the more you write, the more information you are sharing with the search engines. Remember, almost 90% of all retail transactions begin with an online search. Why not make your business a player in those search results, by blogging.