Can YELP Help? Grow Your Optical Business

The Optical Journal - optical news with independent views

I’m online alot, doing research, trying to come up with ways to help you grow your optical business. Another great source is YELP. “Yelp is an online city guide made up of real reviews from real people. Yelp’s goal is to connect people with great local businesses. YELP founded in 2004 by two former PayPal employees, Yelp is a local reviews website covering almost every state. Users write and read reviews about anything from their favorite hole in the wall restaurant to the worst downtown club. Additionally Yelp offers social networking features: the ability to add friends, groups, events, talk in forums or message contacts. The idea behind this is that users will trust their friend’s reviews more than other.

Yelp is all about word of mouth -. And now Yelp can help business owners get the most out of their online reputation.”

Can Yelp reviews help Your Optical business?

  • At least 13 million people visit Yelp every month to read reviews and make decisions about local businesses and services, making it one of the top internet sites in the world.
  • Eighty-five percent of all its reviews are three stars or higher with 67 percent rating at four or five stars, so for the majority of businesses the feedback is good

Last year Yelp launched a few set of tools in Yelp for Business Owners The “Yelp for Business Owners” website allows Yelp sponsors to track the performance of their business and to manage their Enhanced Business page. (

After reviewing the Contents Page and reading some of the reviews- I highly recommend you take a look and sign up for this valuable word of mouth advertising tool.

Here is the info on YELP- take a look


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