Carolina Herrera Presents “Forever Summer” Campaign

Carolina Herrera presents “Forever Summer”, the Campaign dedicated to the Spring/Summer 2024 Eyewear Collection: the campaign features supermodel Stella Maxwell together with models Ajok Daing and Catarina Guedes and celebrates the joy of summer in elegant portraits.

An overall feeling of empowered elegance and the playful atmosphere with choreographed shots and graphic poses elevate the sophisticated beauty of the new sunglasses and optical frames, interpreted by the confident attitude and the glamorous energy of the three models.

The new Carolina Herrera Eyewear Collection, designed under the creative director of Wes Gordon, reflects the faceted femininity and the joyful aesthetic of the brand, in a perfect balance between classic and contemporary elegance.

The Seasonal Collection presents new sophisticated Diva sunglasses, inspired by a floral mood and elevated by a sparkling flower studded with crystals on the front and one on the right temple, as well as the House of Herrera cat-eye optical frame in acetate exquisitely decorated by rich two-colors glued acetate inserts.

The Essential Collection, on the other hand, introduces new easy-to-wear sunglasses in ultra-light Hard Acetate, crafted with a skillful gluing technique highlighting unexpected color combinations, as well as a feminine optical frame featuring sophisticated signature stripes in enamel on the multifaceted metal temples.


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Glamorous and vintage-inspired cat-eye sunglasses in acetate, exquisitely crafted and elevated by sparkling flowers studded with crystals on the front and one on the right temple, for a precious feeling. The left temple features the Carolina Herrera logo, while both temple tips are decorated by a subtle crystal detail.

Color palette: black with grey shaded lenses, havana with brown shaded lenses, red with blue shaded lenses.


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Modern cat-eye optical frame in acetate exquisitely crafted and decorated by double-rounded metal studs on the front. The distinctive temples with a rounded design are elevated by rich two-color glued acetate inserts in tone with Carolina Herrera logo. The temple-tips are personalized by a medallion with the CH red monogram.

The color palette includes solid, opaline or havana options: plum/cyclamen, havana/red, nude/colored havana, black/white havana.


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Feminine squared sunglasses in ultra-light hard acetate, crafted with a skillful gluing technique highlighting unexpected color combinations between Havana tones and solid or translucent hues. The CH monogram is a subtle metal detail on the temples, while the temple tips are personalized by the round metal tag with the CH red monogram.

Color palette: black with pink insert and grey shaded lenses, black with nude havana insert and burgundy shaded lenses, havana with red insert and brown shaded lenses, azure with havana insert and brown shaded lenses, ivory with beige havana insert and brown shaded lenses.

Carolina Herrera SS 2024 two women in sunglasses campaign image

About Carolina Herrera

Carolina Herrera New York is the embodiment of Carolina’s fearless and fabulous style and spirit. An expression of beauty, joy, and optimism emboldened by the dynamism of New York, Carolina Herrera New York designs and creates meticulously crafted collections that make every moment memorable. Carolina Herrera New York is designed by Creative Director Wes Gordon for the modern global woman, living life to the fullest and unafraid to be noticed.

Carolina Herrera is part of Puig, a third-generation family-owned beauty and fashion business based in Barcelona, Spain. Puig creates unique and highly desirable beauty and fashion Love brands that empower people to reinforce their self-esteem and find their own expression, in a family company that aims to leave a better world for the next generation.

Puig honors the values and principles put in place by three generations of family leadership. Puig continues to build on that legacy, through conscious commitments to ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals. Its brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira and Benetton. The Charlotte Tilbury division includes the luxury makeup brand. And the Derma division, with the Apivita, Uriage, and Isdin brands.


About Safilo Group

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing, and distribution of optical frames, sunglasses, sports eyewear, goggles, and helmets. The Group designs and manufactures its collections by blending stylistic, technical, and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong, and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly-owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty-free shops, and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.

Safilo Group’s portfolio encompasses own core brands: Carrera, Polaroid, Smith, Safilo, Blenders, Privé Revaux, and Seventh Street. Licensed brands include: Banana Republic, BOSS, David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Jeans and Under Armour.


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