Following an amazing year of success, Carrera and Ducati are united more than ever. To celebrate their partnership from the racetrack to lifestyle and from sponsorship to product, Carrera – Official Partner of Ducati Corse – confirmed the MotoGP Worldwide Champion Pecco Bagnaia and the new official Ducati Lenovo Team rider Enea Bastianini as its 2023 Carrera Global Ambassadors.
Carrera is proud to be partnering with a team such as Ducati Corse, which, over the past three years has always been at the top of the world’s championship, winning the MotoGP Constructors’ Championship and adding in 2022 the title of MotoGP Riders’ Championship with the incredible win by Pecco Bagnaia.
Moreover, Carrera increases its support of Ducati entering the World Superbike Championship by becoming a partner of the Aruba.it Racing – Ducati Team in 2023 with its full commitment both on track and off.
In fact, the Aruba.it Racing – Ducati Team will wear the Carrera|Ducati Collection as well as Alvaro Bautista, Superbike 2022 World Champion, and his teammate Michael Rinaldi, Carrera Ambassadors for 2023 to consolidate Carrera’s presence on 2023 podiums.
The Carrera|Ducati Collection 2023, recently launched, enriches the Carrera Active Collection through its successful interpretation of sport and fashion meeting passion and speed. This SS23 Collection offers more iconic sunglasses and optical frames created with motorcycle riders as the target in mind, but suitable for everyday use from anyone who has a sporty attitude.
CARRERA|DUCATI SS23 COLLECTION PREVIEW
The CARRERA | DUCATI collection takes inspiration from the iconic design of Ducati’s most high-performance bike model, the DUCATI Panigale, and every minimal detail has been studied to be consistent with the bikes designed by Ducati’s design team.
All the styles in the collection are characterized by a range of common features, including:
- Straight temples, with metal insert, to be perfect for those who wear them inside a helmet when riding a motorbike, but also adjustable for those who prefer a traditional temple that folds behind the ears
- Shiny varnish treatment in the inner part of the temples, to ensure maximum comfort when putting them on and taking them off, especially while wearing a helmet
- A combination of Carrera logos on the left lens of the sunglasses and right temples, while Ducati logos appear on the right lens of the sunglasses and left temple.
- Carrera’s signature, the iconic “C” inside the left tip
CARRERA|DUCATI ADVERTISING CAMPAIGN 2023
MotoGP Worldwide Champion Pecco Bagnaia, together with his teammate Enea Bastianini, will be the protagonists of CARRERA|DUCATI 2023 advertising campaign to promote the sun and optical collection all around the world.
Synonymous with bold design and outstanding technology Carrera is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly standing out from the crowd.
Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG
Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterized by high-performance engines, innovative design and cutting-edge technology. The Ducati factory is located in Bologna’s Borgo Panigale district. The model range covers several market segments with the following families: DesertX, Diavel, XDiavel, Hypermotard, Monster, Multistrada, Panigale, Streetfighter, and SuperSport. In 2015, Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories, and apparel that stands out for its creativity and self-expression. In 2020, Ducati unveiled the Multistrada V4, the world’s first motorcycle equipped with front and rear radar, which with its technology marks a new milestone for the world of two wheels. Ducati’s iconic motorcycles, together with an extensive range of bike accessories and technical and lifestyle apparel, are distributed in 90 countries worldwide. In 2021, Ducati delivered 61,562 bikes to customers. Ducati competes with official teams in the MotoGP World Championship and Superbike World Championship. In MotoGP, where the Company has been racing since 2003, Ducati won the Constructors’ title in 2007, 2020, 2021, and 2022, the Teams’ title in 2007, 2021, and 2022 and the Rider’s title in 2007 and 2022, becoming two times World Champion. In Superbike, Ducati has won 18 Constructors’ titles and 15 Riders’ titles, confirming its position as the most successful manufacturer in the category. 2022 marked an unprecedented year for Ducati: for the first time in its history, the Company won the Triple Crown in both the MotoGP and Superbike World Championships. From 2023 until 2026, the motorcycle manufacturer will be the sole official supplier of motorbikes for the FIM Enel MotoE™ World Cup, the electric class of the MotoGP World Championship.