ILLA by ClearVision Optical is expanding its collection with the introduction of four new styles, accompanied by a range of best-sellers now available in fresh and trending colors. The release takes the brand focused on bold artisan designs in new directions with the introduction of metal components and petite sizing.
One year following the debut release of the ILLA brand, the Italian-artisan fashion eyewear collection is expanding, introducing four new styles and a variety of updated colors for its best-selling models. ClearVision believes this release underscores the ILLA brand’s commitment to bold design, while also making the collection more accessible through the introduction of petite sizes.
Metal is introduced as a design element for the first time in the ILLA collection, with two models featuring metal temples and end pieces complementing and accenting the bold shapes of the acetate fronts.
One of the two metal styles constitutes half of the petite pairs introduced within this release. These petite models bring the artisan fashion approach of the ILLA brand to patients who need smaller fits. The September release also charts new territory in color for ILLA, with milky colors, laminations, and color blocking offering fresh options for fashionable patients.
This softened cat-eye shape is one of two new styles that includes metal components in the design, as well as one of a pair of petite models. The cat eyes are capped by metal end pieces extending into metal temples. Ilaria is available in Blue Cornflower, Hunter Milky, Red Milky, and Black Crystal Laminate.
A petite design of the most popular ILLA model, Imelda. The thin, butterfly-square eye shape comes in colors including Blue Navy Transparent, Green Seafoam Transparent, Fuchsia Transparent, and Burgundy Transparent.
The brand’s bold approach to design is exemplified by this big cat-eye shape featuring laminated color on the temporal edges in two colors. The model is available in Black White, Navy Blue Milky, Brown Tortoise Red Milk, and Fuchsia Milky.
This piece pairs a double-bridge navigator eye shape with metal end pieces and temples. It includes two bicolor fade options. The style is available in Dark Navy Transparent, Havana, and Hunter Green Transparent.
In addition to new styles, the expansion includes several of the most popular ILLA models from the colorful first release in new shades. The updated frames bring vibrant colors such as Fuchsia and Green Seafoam Transparent to favorites from the brand’s original set of styles.
This best-selling rectangle women’s model returns in Fuchsia Transparent and Cornflower Blue Transparent.
A favorite from the first release, this bold and angled square-butterfly eye shape comes back in Violet and Blue Transparent.
This popular, bold angled-butterfly eye shape is refreshed in Green Seafoam Transparent and Blue Transparent.
ILLA is a propriety Italian fashion eyewear brand by ClearVision Optical. The frames are 100% designed and crafted in Italy using premium Italian materials. ILLA makes Italian fashion accessible with bold and unique designs that add statement twists to modern and classic shapes and colorations. In the year it debuted ILLA won the 20/20 and Vision Monday EyeVote for frames for Best Brand Introduced in 2022.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for many of today’s top brands. A privately held company, ClearVision is headquartered in Hauppauge, New York. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. Licensed and proprietary brands include Revo, ILLA, Demi + Dash, Adira, BCGBGMAXAZRIA, Steve Madden, IZOD, Ocean Pacific, Dilli Dalli, CVO Eyewear, Aspire, ADVANTAGE, and more. Visit cvoptical.com for more information.