The MITA EYEWEAR collection “COLLEZIONE 1” is inspired by a mix of minimalist, retro, contemporary, elegant and diva styles that denote the DNA of the brand, expressing contemporary fashion trends; always keeping the environment in mind.
The collection is broken down into 17 Optical styles and 13 Sun styles with a balanced mix of female, male and unisex offerings. MITA’S sustainability concept is present on all of its designs through the use of recycled and recycable materials. The plastic frames are made from RPET bottles collected at sea. While metal frames are produced with recycled aluminum. MITA takes pride on being a brand sustainably conscious that also offers biodegradable components, demo and sun lenses on all styles; as well as fully recycled packaging and POP materials.
MITA is the union between MI for Miami, home of VOT, and ITA for Italy that evokes fashion and design. A name that represents a bridge between the melting pot’s stylish culture of the American Magic City and the concepts of Italian craftsmanship and design.
COLLEZIONE 1 is undoubtably a reflection of this double spirit. The attention to detail in every design, the creativity and the unmistakable Italian craftmanship can attest to the uniqueness of the brand.
MIO1001 – CAT EYE
With its cat-eye shape and sculpted profile, this seductress model made out of recycled PET plastic and biodegradable lenses will go off the charts. This model is available in shiny or matte finishes and enhanced with the brand’s iconic metal details.
MIO1004 – NERD 4.0
Classic shape with a modern twist, this model is made from recycled water bottles, biodegradable lenses. Available in all matte finishes and complimented with the brands iconic detail which wraps from end piece to temple.
MIO1014 – VINTAGE 4.0
This silhouette borrows the retro-vintage vibe with oversized proportions. This model is made of recycled aluminum with biodegradable lenses, nose pads and handmade bio-acetate temple tips. All sku’s are available in matte finishes.
This bridgeless round shape is a key trend and is set to modernize classic round looks this season. This style is made of recycled aluminum with biodegradable nose pads and handmade bio-acetate temple tips. All sku’s are available in matte finishes.
Oversized and Diva-like shapes play into the vintage aesthetic defining this season. A larger than life shape that simply oozes the Miami style. This model is made from recycled water bottles, available in matte finishes and enhanced with the brand’s iconic “I” shaped metal that wraps from front to temples. All sku’s are avaialable in matte finishes.
The Atlantic Ocean and the beaches of Miami are the inspiration for this sunglasses. An oversized shape that for sure will turn heads anywhere! This model is made from recycled water bottles and biodegradable lenses. Available in matte finishes and enhanced with the brand’s iconic metal that wraps from front to temples. All sku’s are available in matte finishes.
This timeless and unisex sunglass, evokes Miami’s effervescent South Beach from the 90’s. The frame is made from recycled RPET plastic bottles, biodegradable lenses and is lasered with a wave motif to create contrast. Available in matte finishes and enhanced with the brand’s iconic metal details.
Classic shape with a strong topline and sturdy temple. It is the perfect combination in design. The frame is made of recycled plastic from PET bottles. The matte turtle pattern and iconic gold metal inserts enhance the elegance of the model with a strong vintage evocation.
For more information on this MITA collection, click here.