Psychological Effects of Color

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Thinking of changing your look? You might consider some of the following colors when remodeling!

Scientist have been studying the effects of color on our moods, health and way of thinking for years. While blue is one of the most popular colors it is one of the least appetizing. Blue food is rare in nature. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple. When food dyed blue is served to study subjects, they lose appetite.

Green, brown, and red are the most popular food colors. Red is often used in restaurant decorating schemes because it is an appetite stimulant.


Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black.


  • Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility.


  • make people work more accurately- stimulates, excites and warms the body, increases heart rate, brain-wave activity and respirations. The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.


  • The most romantic color, pink, is more tranquilizing. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy. has a soothing effect.


  • stimulates the appetite and reduces fatigue


  • Memory stimulator, raises blood pressure and pulse rate. Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.


  • feelings of calm anticipation and hope. soothing and relaxing effect, helps to control impulsive symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in “green rooms” to relax. Hospitals often use green because it relaxes patients. Brides in the Middle Ages wore green to symbolize fertility. Dark green is masculine, conservative, and implies wealth. However, seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck.


  • helps people get more creative, lowers blood pressure, heart rate and respiration. in hot weather has a cooling effect. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.

Light blue:

  • Relates to peacefullness, tranquility, patience, understanding.

Dark blue:

  • Relates to impulsiveness, depression. Is very calming and cooling to have in the bedroom. Studies show that babies sleep much better in rooms painted in dark blue colors than in pink or light blue rooms, so if you don’t want your child to wake you up more often than necessary, you might wanna try this color.

Royal blue:

  • Relates to confidence, psychic abilities, spiritual strength.

Gray, Silver:

  • Relates to psychic protection and neutrality.


  • The color of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.


  • Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Men are more apt to say brown is one of their favorite colors.

Apricot and Peach:

  • Good for emotional exhaustion.

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