Complexity Gaming Kicks Off Year-Long Partnership With Eye Care Company Alcon


Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today announced a partnership with Alcon, the global leader in eye care. The partnership will designate Alcon’s signature brand of lubricant eye drops, Systane®, as the first-ever Official Eye Care Partner of Complexity Gaming.

Now more than ever, dry eye symptoms are affecting people due to increased time in front of screens.¹ Alcon’s family of dry eye relief products can be used to temporarily relieve burning and irritation2 due to dryness of the eye that may be exacerbated by prolonged screen time.3 For esports athletes, gamers, and others living with dry eye symptoms, Systane products can help relieve dry eye symptoms such as burning and irritated eyes.3

“Proper eye care is an essential part of our ongoing commitment to improve the holistic health and wellness of esports athletes,” said Jason Lake, Founder, and CEO of Complexity Gaming. “Partnering with Alcon will help to educate our players, content creators, and the community at-large on the importance of ocular health.”

Kicking off this month, the partnership aims to raise awareness of the impact of extended digital device usage on the eyes. Since professional esports athletes and content creators can spend many hours per day training and streaming, they are particularly predisposed to eye fatigue, which can cause burning, stinging, and more.1,2 While in the heat of competition, healthy and refreshed eyes can mean the difference between winning and losing.

“Alcon is excited to partner with Complexity through this first-of-its kind partnership that we hope will help players understand vision changes they might be having because of dry eye and help them find real relief,” said Jeff Huffman, Senior Director, Dry Eye, and Ocular Health Marketing at Alcon. “Through this partnership, we are thrilled to introduce a new audience to our family of products which includes the newly launched Systane Hydration Multi-Dose Preservative Free lubricant eye drops at a time when they most need relief from dry eye symptoms and can keep their eyes on the prize.”

By partnering with Alcon, Complexity is building upon its ongoing commitment to professionalize player care in the esports industry. Complexity provides holistic support and resources for players’ mental and physical well-being through the GameStop Performance Center (GSPC), which is equipped with performance-enhancing tools, recovery amenities, and ample mental health resources.

Systane products can be found at all major U.S. pharmacies and online retailers. Systane is the #1 doctor-recommended brand of artificial tears. 4  Learn more at


About Complexity Gaming

Complexity Gaming, a GameSquare Esports Inc. (stock: GSQ, Canadian Securities Exchange) subsidiary, is one of North America’s longest-standing and most successful esports organizations. The esports organization is led by Founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity’s esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity has been continuously recognized as a global leader in modern esports. For more information on Complexity, visit and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook.


About Alcon

Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning more than seven decades, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 23,000 associates are enhancing the quality of life through innovative products, partnerships with eye care professionals and programs that advance access to quality eye care. Learn more at Connect with us on Facebook and LinkedIn.


Important Information for the Systane Family of Products

Systane Lubricant Eye Drops have been clinically proven to reduce the symptoms of dry eye, providing fast, long-lasting relief and comfort. Systane Hydration Preservative-Free in single-use vials were voted the Product of the Year in a Kantar survey of 40,000 consumers.5 Systane Complete provides symptom relief for people who suffer from evaporative dry eye, aqueous tear-deficient dry eye or mixed dry eye, and Systane Hydration is formulated with proprietary HydroBoost® Technology that provides extra moisture for people with sensitive dry eyes.


  1. “Alcon Survey Shows More Screen Time Causing Consumer Concern About Eye Health, Increasing Symptoms of Dry Eye” from Alcon Media Release,
  2. Patel, S., Henderson, R., Bradley, L., Galloway, B., & Hunter, L. (1991). Effect of visual display unit use on blink rate and tear stability. Optometry and vision science: official publication of the American Academy of Optometry, 68(11), 888-892.
  3. Craig, J.P., Nelson, J. D., Azar, D. T., Belmonte, C., Bron, A. J., Chauhan, S. K., de Paiva, C. S., Gomes, J., Hammitt, K. M., Jones, L., Nichols, J. J., Nichols, K. K., Novack, G. D., Stapleton, F. J., Willcox, M., Wolffsohn, J. S., & Sullivan, D. A. (2017.) TFOS DEWS II Report Executive Summary. The ocular surface, 15(4), 802-812.
  4. IQVIA Share of Recommendations 2019-2020
  5. 2021 Product of the Year Winner – Eye Care Category. Survey of 40,000 people by Kantar.
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