Content Marketing: Blogging 101

The Optical Journal - Optical News With Independent Views

A couple times a month, someone contacts us to ask about blogging, how to get found, how much time it takes, what do you write…. Many people think it is easy, but unless you love to write, or have the time, it is a lot harder than you think.

We know that blogging is key for eyecare professionals can be one of your top sources of hits to your website as well as gaining new customers.  I thought I would review the pros and the cons of blogging.


  1. It helps you get found in search engines
  2. It helps to build a community
  3. It can help you with getting the word out about your products and services
  4. It is visual- a huge consumer trend.
  5. It helps to build relationships with your patients and future patients.
  6. It helps to compete against online sellers
  7. It helps to communicate issues on eye health issues.
  8. Solicit feedback and comments from your patients.
  9. Keeps your website up to date
  10. Helps you to become an authority
  11. Helps to build keywords and Links
  12. Helps to show your expertise.
  13. You can automatically link your blogs to Pinterest, Facebook, Twitter, Linked In and other social media sites, which grows your web presence.


  1. Takes time- plan on at least 1 hour a week at the minimum – to have any impact the average 1st time blogger spends 5 hours/week blogging.
  2. Need to blog a minimum of 1 time a week but 5-7 times will grow your presence faster on the web.
  3. Human resources- who will write the blog? Who will maintain and learn about blogging?
  4. Must be consistent
  5. Like any job, it can become a chore..
  6. Learning a new way of business, can be frustrating.
  7. If you outsource can cost money.


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