Cool-Kid Optics – Euroinsights

Young children and teens needing optical frames will cheer and welcome the new, fresh opportunities to wear exciting and fun-inspired eyewear. From charming and whimsical trends; plus imaginative, innovative technology; to lively patterns that bounce from saucy to sassy – children’s eyewear commands an important, youngster-driven market. Designers and companies are aware that children like to mimic what parents are wearing – so round, aviator, square, retro, and rectangular shapes in timeless colors – as well as bold tones – highlight these inviting collections. The latest frame designs for youngsters offer a concerto of choices. In addition, wearing spectacles is something really cool.

Among the creative developments for children’s eyewear is the sleek collection of frames by Götti Switzerland. In 2016, Götti launched the 3D Printed Dimension Collection for adults, followed by minimalistic, contemporary designs for children with Dimension Next. Smart shapes are delicately contoured to accurately and fashionably suit young faces. The designs also support sustainability – the frames are crafted in Switzerland under Götti’s eagle eye expertise, to ensure superb quality. The latest additions to the collection include Loty in sophisticated Moss Green and Electric Pink, plus an additional eleven desirable colors.

Tête à Lunettes is Caroline Abram’s deliciously stylish, classy, and colorful interpretations for children’s frames that express the pulsation attractive to young spectacle wearers. Bright colors as well as rich sophisticated tones, plus subtle pastels are included in the collection. Caroline Abram launched Tête à Lunettes in 2014 and won a Silmo d’Or award that year for the best kid’s collection.

JF Rey announces a new colorful, joyful collection for kids and teens with full acetate, metal, and creative acetate/metal combinations. The collection features an intelligent and resourceful selection of original and easy-to-wear shapes for youngsters from four years of age to sixteen years old. Inspiration is drawn from the boundless energy, cheerfulness, and kid’s optimism, while also understanding the changing tastes of the young set.

Lafont Paris, with international distribution of their children’s designs, creates a varied collection of ingenious frames for babies to young adults. Ile au Trésor is among the new contemporary looks from Lafont and shows off its unique color mix with aplomb.  The French label, whose frames are designed in Paris and made in the Jura region of France, has the distinction of the coveted “French Origin Guarantee” – the hallmark of true authenticity for the designs.

Rock Star by Eyespace Eyewear in the UK offers fashion-forward frames that style-aware kids will appreciate for the colors, shapes, and all ‘round cool appearance.  Since its debut, Rock Star has captured the spirit, energy, and fashion cues that are important to youngsters. Among the new selection is a gender-neutral design – Blair – with retro hints and ultra-slim rims and temples in pink and purple ombré. The ergonomic frames are designed to accurately fit young faces – and Blair is perfect for the autumn classroom comeback.

Dynamic and varied color selections with superb kid appeal are among the current children’s designs from Louis Stone Optical Limited in Cardiff, Wales. Exuberant, lively colors or creative combinations ensure captivating young spectacle wearers. Frame materials include TR90, the innovative lightweight thermoplastic created with Swiss technology that is comfortable, safe, extremely durable, and damage resistant.

Imaginative, colorful, and dynamic styling enriches children’s eyewear collections. Young spectacle wearers can develop the value of eye care – as well as their own charismatic style.

Vacation joy and safety to all! Euroinsights returns in September.