CooperVision Launches Marketing Campaign to Educate Consumers

eco-friendly - The Optical Journal

As many eye care practices look for more ways to connect with their sustainability-focused patients, CooperVision has launched a digital marketing campaign called “Do One Better.” The initiative educates consumers on the sustainable features of its clariti® 1 day contact lenses and drives potential wearers to the eye care practices that prescribe them. This effort highlights how clariti® 1 day makes a positive impact on the environment and encourages contact lens wearers to “do one better” by choosing a daily disposable lens that benefits their comfort, vision and the planet.1

A series of social media and banner ads will lead consumers to coopervision.com/plastic-neutrality, where they can learn about CooperVision’s partnership with Plastic Bank® to make clariti® 1 day the first net plastic neutral contact lens2, the best-in-class sustainable manufacturing processes used to make clariti® 1 day, and the role that contact lens wearers can play in making a difference. To encourage visits to local eye care professionals, consumers can complete a form to receive more information, as well as a coupon for a free trial of clariti® 1 day lenses to bring to their next exam. CooperVision has also engaged several social media influencers to educate their audiences about how to “do one better” with clariti® 1 day.

“The health of our planet is an important issue for so many people, and there is significant focus on the various lifestyle changes we can adopt to make an impact,” said Michele Andrews, OD, Vice President of Professional and Government Affairs, Americas, CooperVision. “We want contact lens wearers to know that asking their eye care professionals about clariti® 1 day is one of those easy ways to make a big difference.1

CooperVision® clariti 1 day contact lenses

Through the company’s partnership with Plastic Bank, CooperVision facilitates the collection, processing, and reuse of general plastic waste that is equal to the weight of the plastic contained in every box of clariti® 1 day lenses distributed in the United States since the start of 2021.2

Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global manufacturing supply chain. Collectors receive a premium for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance.

clariti® 1 day is manufactured at CooperVision’s LEED® Silver-certified facility in Alajuela, Costa Rica, which includes a high-efficiency lighting system using natural light, a vegetable oil-powered main transformer, and rainwater collection tanks. More than 95% of materials used in production—including 100% of the plastic generated—are recycled, and more than 95% of the plant’s electricity comes from renewable sources.

CooperVision’s commitment to making a positive impact on the environment with clariti® 1 day builds on the company’s strong heritage in sustainability. CooperVision’s approach is evolutionary, as it is continually evaluating, innovating, and improving to make an impact today and in the future—and with the partnership of eye care professionals.

For more information, visit clariti.coopervision.com.

 

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  1. CVI data on file 2021. clariti 1 day CL considerers sustainability research survey 205 US consumers aged 16-35 years, Decision Analyst, April 2021.  87% of all contact lens considerers agree following exposure to net plastic neutrality description.
  2. CVI data on file 2020. Sustainability report, clariti® 1 day in the US.  Based on top 4 global contact lens manufacturers.

 

About CooperVision

CooperVision, a division of CooperCompanies (NYSE:COO), is one of the world’s leading manufacturers of contact lenses. The company produces a full array of daily disposable, two-week and monthly soft contact lenses that feature advanced materials and optics, and premium rigid gas permeable lenses for orthokeratology and scleral designs. CooperVision has a strong heritage of addressing the toughest vision challenges such as astigmatism, presbyopia, childhood myopia, and highly irregular corneas; and offers the most complete portfolio of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

 

About CooperCompanies

CooperCompanies (“Cooper”) is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of women, babies, and families with its diversified portfolio of products and services focusing on medical devices and fertility & genomics. Headquartered in San Ramon, Calif., Cooper has a workforce of more than 12,000 with products sold in over 100 countries. For more information, please visit www.coopercos.com.

 

About Plastic Bank®

Plastic Bank® empowers the regenerative society. The social enterprise helps the world stop ocean plastic while improving the lives of collector communities. Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global manufacturing supply chain. Collectors receive a premium for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. Plastic Bank’s Alchemy™ blockchain platform secures the entire transaction and provides real-time data visualization – allowing for transparency, traceability, and rapid scalability. The collected material is reborn as Social Plastic® which can be easily reintegrated into products and packaging as part of a closed-loop supply chain. Plastic Bank currently operates in Haiti, Brazil, Indonesia, the Philippines, and Egypt. Learn more at plasticbank.com.

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