Costa Recognized for Eco Responsibility

Last month, Costa’s Untangled Collection – sunglasses with frames made from recycled fishing nets – was recognized for excellence in sustainability at Essilor’s 15th annual Global Operations Awards Ceremony, held in Créteil, France. The competition drew over 200 entries from around the world and highlights exceptional projects from all Global Operations teams across the group in nine categories: Customer Satisfaction, Service Improvement, Society, People Development, Safety & Working Conditions, Eco Responsibility, Cost Competitiveness, New Products & Services and Innovation. The Eco Responsibility category highlights initiatives aiming to reduce or reuse materials, recycle water, reduce energy consumption and/or to reduce waste generation.

“Untangled represents a true cross-functional team effort for Costa, with a goal of reducing and eliminating the most harmful form of ocean plastic pollution while educating consumers on these issues through a groundbreaking, sustainable and fully recyclable product line,” said TJ McMeniman, vice president of marketing at Costa. “The Untangle Our Oceans campaign and Untangled Collection has been an amazing awareness driver and differentiator for the Costa brand, generating over 600 million media impressions to date, strengthened Costa’s leadership in conservation and sustainability, aided our expansion into new markets such as California and helped us better align with new partners such as Patagonia and REI. Not to mention selling over 25,000 sunglasses utilizing 2200 pounds of fishing nets.”

The award comes on the heels of Costa’s 2nd consecutive-year recognition of the “EyeVote Social Purpose: Brand” award and complements the early success of the brand’s Kick Plastic Ambassador program – with more than 500 ECPs and Costa dealers enrolled and growing.

 

About Costa™

As the first patented color-enhancing, polarized lens in the industry, Costa offers superior sunglass lens technology and unparalleled frame fit and durability. Still hand-crafted today in Florida, Costa has created the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor water enthusiasts since 1983. Costa’s product portfolio now includes optical frames for men and women, reinforcing the company’s commitment to the optical channel. Costa’s pillars of protect, perform and explore are at the core of its growing cult-brand status, with roots starting among its tribe of dedicated fans who are passionate about spending time outdoors, in, on or around the water.

Honored by the industry as the leader in the 2017 Social Purpose: Company and 2018 & 2017 EyeVote Social Purpose: Brand categories, Costa works hard to protect the oceans it calls home. Its commitment to sustainability is integral to the company’s vision, and this promise is inherent in every pair of Costas sold. By utilizing bio-based, eco-friendly resin in most of its nylon sunglasses and optical frames, Costa has greatly reduced their emissions and overall carbon footprint. Additionally, through programs like its Kick Plastic campaign, where the brand seeks to raise awareness about the growing plastic pollution problem threatening oceans worldwide to serving as a long-term partner to shark research organizations like OCEARCH, Costa encourages the protection of the Earth’s aquatic resources in any way they can.

 

TC Charton Eyewear - Made To Fit