I did a post on Co-op Advertising. You might think it is not for you, but there are many creative ways to use Co-op. You definitely have to get vendor approval for some of the below listed marketing ideas. Check them out, it might work for you.
1.) Print Advertising
- Yellow Pages
- Direct Mail
- Val-Pak
- Magazines
- Newspapers
- Freebie Giveaway papers
- Penny Saver
- Parents Magazine
- Real Estate Magazine
- Hotel Magazine
2.) Media
- Radio
- TV/Cable
3.) Billboards
- Train Stations
- Bus Stations
- Subways
- Taxi’s
- Airplane Banners
- Grocery Carts
- Mall Directories
4.) Electronic Reader Boards
5.) CD’s. VCR’s. DVD continuous digital programs in the reception room or dispensary
6.) Durantrans or lightbox displays
7.) Vendor Specific Postcards
8.) Charity Events or other Social Causes
- T-shirt giveaway
- Coupons
9.) Cultural Events
- Playbills
- Movie Theaters
- Street Fairs
10.) Community Involvement
- Convention or booth at local show
- Sponsorship of Little League, soccer and bowling teams
- Chamber of Commerce Events
- Give-aways
11.) Promotional Events
- Trunk Shows
- Customer Appreciation Day
- Fashion Shows
- Monthly Raffles or specials
12.) Professional Window Dresser
13.) Sports and Fitness
- Promotion at local health clubs
- Promotions at local spas
14.) Office Give-aways
- Reusable Bags, pens, water bottles, memo pads, coasters, T-shirts and more.
15.) Displays and Fixtures
- Display fixtures or custom signage
16.) Newsletter
- Vendor advertising on your newsletter
17.) Office Attire
- Lab coats, Vendor T-shirts with optical vendor name displayes
18.) Staff Bonus or incentive plans
19.) Patient Recall Program
20.) In Office Marketing
Specialized Stationary with Vendor Name
- Office Brochures
- Door Mats with Vendor Name
21.) Vendor Gift Certificates for your Patients
22.) Education
23.) Website
24.) Personalization of Optical Accessories
- Lens cleaners, cloths, contact lens cloths, swag bags, eyeglass cases
