DaTE Entrance - Florence - Italy

DaTE – Shaping Avantgarde, the event that has showcased the eyewear of the future since 2013, will be held in Florence, at Stazione Leopolda, Saturday, September 10 to Monday, Sept. 12, 2022. In a single location, it encapsulates the most captivating collections from companies driven by a common desire: to create, experiment, innovate and amaze. Full speed ahead for a winning trade show that – even during the last two years – has allowed industry professionals to gather in person, despite pandemic-related adversities.

“DaTE has grown incredibly, in the number of brands and buyers, and this has been quite rewarding, especially in these last two challenging years – stated Giovanni Vitaloni, President of DaTE. Looking ahead to September, we can hardly wait to welcome the top buyers and professionals who contribute to the flow of lifeblood that, in an industry like ours, is crucial; not to mention the personal interactions and exchange of ideas. Of course, all of the safety provisions in effect at that time will be implemented”.

While the organizers are already partnering with ITA (Italian Trade Agency) to increase the number of hosted international buyers – an innovation launched in 2020 specifically to address the need of exhibitors to extend and promote their brands internationally – DaTE is also working on a new, special meeting opportunity.

The DaTE Special Event, set to take place in Milan the weekend of October 15th, will expand upon the concepts that have made DaTE a unique occurrence in Italy, the only one that can guide the future of eyewear in the direction of collective growth, ensuring the industry’s exclusivity in the avant-garde. The DaTE Special Event will turn the spotlights on Milan, the quintessential design capital, and will be a tangible invitation to reflect on the ten keywords that set DaTE apart and have been pivotal to its growth over the years: creativity, innovation, originality, research, energy, cross-fertilization, experimentation, audacity, vitality, and flair.

An exploration of these leitmotifs, the Milan Special Event is an opportunity for brands, buyers, journalists, stakeholders, designers, and industry experts to broaden and build together new perspectives on the future of eyewear. Always in the spirit of cooperation. It will be a new moment to share experiences, perspectives, and ways of interpreting eyewear: the future begins with the present.

Updates and information will be available in the coming months at and on the event’s social channels and Stay tuned!

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