David Beckham S/S 24 Eyewear Campaign

Transport yourself to the sun-drenched shores of the Mediterranean with the Eyewear by David Beckham Spring Summer 2024 collection.  Inspired by the tranquility of David Beckham’s personal holiday retreats, this campaign captures the essence of effortless summer style.

The campaign unfolds with a cinematic narrative, following David as he arrives on motorbike to a stunning villa, with breathtaking views of ochre-hued cliffs and a turquoise sea. Throughout the day, David immerses himself in the laid-back luxury of “dolce far niente” – reading the local newspaper, lounging by the pool, and soaking up the golden sunshine.

David Beckham Eyewear

With this collection, I wanted to capture the feeling of freedom and relaxation that comes with spending a summer by the Mediterranean Sea. Whether you’re seeking timeless elegance or bold individuality, these sunglasses and optical frames are the perfect addition for summer,” said David Beckham.

David Beckham SS 2024 sunglass campaign image

The “Timeless” aspect of the collection reflects this relaxed sophistication. Classic silhouettes are crafted with premium materials. The color palette evokes the Mediterranean’s natural beauty, with warm nudes, tortoiseshell tones, and pops of cool blue reminiscent of the south European sky.

David Beckham Eyewear

As the sun sets, the scene shifts to an elegant soirée. David embodies the confident host, welcoming guests with effortless style. This transition perfectly showcases the “Style Pioneer” side of the collection.  Bold frames take center stage, featuring daring angles, statement details, and unexpected pops of color. Inspired by the vibrant hues of Mediterranean sunsets, the palette explodes with subtle shades of pink, violet, and orange, adding a touch of playful luxury.

David Beckham SS 2024 campaign image - David wearing eyeglasses

Both “Timeless” and “Style Pioneer” expressions prioritize comfort and functionality. Lightweight, durable materials ensure all-day wearability, while advanced lens technology provides superior sun protection and optical clarity.

David Beckham Eyewear David Beckham Eyewear David Beckham Eyewear David Beckham Eyewear

Credit:

Photographer: Matthew Brookes
Stylist: Chris Brown
Make-up: Sally O’Neill
Hair: Syd Hayes

About David Beckham Eyewear

A curated range of sunglasses and optical frames inspired by David Beckham’s style and global travels. David Beckham Eyewear features a collection of iconic sunglasses and optical frames featuring retro-influenced design and offering timeless style.

About Safilo Group

Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing, and distribution of optical frames, sunglasses, sports eyewear, goggles, and helmets. The Group designs and manufactures its collections by blending stylistic, technical, and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong, and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly-owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty-free shops, and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.

Safilo Group’s portfolio encompasses its own core brands: Carrera, Polaroid, Smith, Safilo, Blenders, Privé Revaux and Seventh Street. Licensed brands include: Banana Republic, BOSS, David Beckham, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, kate spade new york, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Jeans and Under Armour.

TC Charton Eyewear - Made To Fit