Craftsmanship and creativity, innovation and sustainability. Many values lie at the core of the historic collaboration between Chopard, the prestigious Swiss fine watchmaking and jewelry Maison, and De Rigo, a world leader in the eyewear sector.
A collaboration that goes beyond being a mere commercial partnership and that is founded on authentic elective affinities. In fact, the two family firms represent a clear example of how companies hailing from different cultures and nations can be united by the same sensitivity in the constant pursuit of excellence and perfection.
A partnership based on the passion for elegance and the unique capacity to combine savoir-faire and expert artisanal tradition with innovation and sustainability – now essential assets – to breathe life into jewelry-inspired eyewear, comparable to authentic works of art.
Earlier this year the agreement between the companies was once again confirmed with the renewal of the license agreement for the design, production, and worldwide distribution of prescription eyewear and sunglasses under the Chopard Eyewear brand.
Barbara De Rigo, De Rigo’s Chief Marketing Officer, commented: “For us, Chopard represents excellence and a source of great pride and satisfaction. We are delighted to make available the expertise of our master craftspeople and our teams dedicated to the selection of the most innovative materials”.
Caroline Scheufele, Chopard Co-President, and Artistic Director added: “The spirit and essence of Chopard are perfectly interpreted in the eyewear collections created by the expert hands of the individuals at De Rigo. A company that offers us all the sophistication of Made-in-Italy manufacturing, whilst also keeping an attentive eye on all the technological evolutions involving the sector.”
Expert eyewear jewelers operate at the company in Longarone. Artisans who, thanks to their mastery, create Chopard eyewear following production processes typical of the jewelry and watchmaking sector, with great attention to the choice and use of increasingly sustainable, cutting-edge materials.
In fact, since 2020, De Rigo has embarked upon a journey towards ‘responsible eyewear’, which involves the use of materials based on natural components, such as bio-based acetates and lenses, and the introduction of a case made from recycled materials according to the ethical standards of the Maison. This is a commitment in line with the ‘Journey to Sustainable Luxury’ undertaken by Chopard in 2013, an ambitious and long-term project driven by the desire to make a difference in the world of luxury.
At De Rigo, the Chopard eyewear collections are developed within a dedicated unit, where the glasses are assembled by the craftsperson themselves, from start to finish.
The analogies between eyewear and jewelry are profound and sophisticated. Each piece is, in fact, subjected to numerous quality controls to guarantee the perfection of the result, and the crystals are rigorously applied by hand.
Chopard’s constant attention to excellence and great love of cinema and vintage cars find their maximum expression each year in two Special Editions: the women’s Red-Carpet style – entirely plated in 23K gold and created for the Cannes Film Festival, of which Chopard is also an official partner – and the men’s Classic Racing style, linked to the world of motor racing.
The Chopard Eyewear collections are available from the best optical stores in the world and at Chopard Boutiques.
About De Rigo
De Rigo is a world leader in the design, production, and distribution of premium-quality prescription eyewear frames and sunglasses. The Group is one of the leading players in the eyewear industry thanks to retail chains General Optica (Spain), Mais Optica (Portugal), Opmar Optik (Turkey) and affiliate Boots Opticians (UK). Thanks to the extensive wholesale network managed by De Rigo Vision S.p.A., the Group’s products are distributed in approximately 80 countries, mainly in Europe, Asia and the Americas, through 18 companies and over 100 independent distributors. The Group now serves all of the world’s most important markets with its brands, Lozza, Police, Sting and Yalea, and licences Aramis, Barrow, Blumarine, Chopard, Diff Eyewear, Escada, Fila, Furla, Gap, John Varvatos, Jones New York, Just Cavalli, Lucky Brand, Mulberry, Nina Ricci, Philipp Plein, Philosophy di Lorenzo Serafini, Roberto Cavalli, Tous, TUMI, Twinset, Victor Hugo and Zadig&Voltaire.
Founded in 1860, Chopard, The Artisan of Emotions, perpetuates the heritage of traditional know-how and ancestral crafts through contemporary and ethical creations. Cultivating limitless creativity, the Maison takes craftsmanship to peak levels through the work of passionate and experienced artisans. Moreover, since July 2018, Chopard has been the first watch and jewellery maker to use 100% Ethical Gold for the production of its watches and jewellery. Today, Chopard is run by the Scheufele family and masters more than 50 professions at its three production sites, where particular attention is paid to internal training and the transmission of know-how. The Maison lives in step with its prestigious partnerships: a loyal official partner to the Cannes Film Festival since 1998, it has also been the official timekeeper of the legendary Italian 1000 Miglia classic car race since 1988.