DEGree, The New Flagship Store By Design Eyewear Group

DEGree - Design Eyewear Group Store - Paris

Eager to meet their wearers and offer them a unique brand experience, Design Eyewear Group opens its very first flagship shop near its Parisian office. An invitation to discover the immersive universe of the nine iconic brands of the group (FACE A FACE, PRODESIGN, WOOW and more) through their wide sun collections.

DEGree welcomes its customers in a warm place in the heart of Paris, a bustling capital city that is always full of inspiration, especially in terms of sun trends. A showroom space in the shop is dedicated to optician customers wishing to discover our collections, deepen their knowledge of the brands or simply discuss with them.

Our CEO, Lars Flyvhom, expressed his enthusiasm for this milestone, stating, “We have long sought a space where we could merge our new Paris sales and design office with our first flagship store. We are truly excited about the prospect of consumers and customers immersing themselves in the essence of our brands within a single physical environment. Moreover, we look forward to extending invitations to customers for events, meetings, and presentations in such exquisite surroundings.”

4 rue Pernelle 75004 Paris
Open Tuesday to Saturday (10 am – 6 pm)

About Design Eyewear Group

Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.

Erkers 1879 Eyewear - The Optical Journal