Dragon® Eyewear, a globally recognized performance eyewear brand with deep ties to the action sports world, today announced the roll-out of their proprietary Lumalens® lens technology into the brand’s line of performance sunglasses. Beginning this Fall 2019, all new and key carryover sunglass styles will be produced using the brand’s latest innovative lens offering.
Already used throughout Dragon’s snow goggle collection, Lumalens brings the world to life in high definition through intensely vivid color optimization, razor-sharp clarity and remarkable depth perception. In all environments and across the full spectrum of light conditions, this exclusive Dragon technology adds brilliant detail and dimension to the wearer’s visual field. By filtering out light attributed to haze and glare while amplifying light that intensifies clarity, Lumalens empowers the wearer’s vision, creating a vibrant, crystal clear connection to the experience they seek.
Dragon’s Lumalens sun collection leverages a variety of base tints in brown, grey, rose, and G15 green, available with mirror coating options, to round-out this color-optimized lens offering. Each base tint was carefully selected for its ability to optimize color and enhance optics in a specific environment, with specific options for offshore, inshore, field and trail-based activities.
Additionally, as announced last month, beginning this Fall 2019 all of Dragon Eyewear’s new and key carryover injected sunglasses (and ophthalmic frames) will be produced using a bio-based plastic made from castor bean oil.
“As a leader in the performance and lifestyle eyewear category, the expansion of our exclusive Lumalens technology into our sunwear collection allows us to take another major step forward to enhance our offering across multiple categories,” said Lauren Makofske, Global Brand Director of Dragon Alliance. “At the same time that we introduce Lumalens to our injected sun offering, this is also the first season these frames will be produced with our new eco-friendly, plant-based resin material, simultaneously asserting the brand’s commitment to innovation and social responsibility to bring more sustainable practices to the brand’s eyewear business.”
The new Lumalens technology is now available worldwide at select Dragon specialty retailers and at dragonalliance.com.
Based in San Clemente, California, Dragon is an internationally recognized, leading performance eyewear brand for those seeking craftsmanship, high-level performance, and innovative design. Since 1993, our world-class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage in surf and snow culture illustrates our ongoing celebration of an active, impassioned lifestyle. By focusing on technical breakthroughs and progressively designed products, Dragon has become a leader in premium eyewear offerings. For more information on Dragon’s premium goggles and eyewear, visit dragonalliance.com.