Alexandria, VA – September, 2017 – Preliminary reports indicate strong sales across the show floor and a record amount of social media activity as the industry returns from Vision Expo West 2017 in Las Vegas. Crowded events and buying activity remind exhibitors and attendees alike why Vision Expo is the premier destination for shopping and networking in the eyecare industry.
“Social media buzz has reached an all-time high for Vision Expo, reaching almost 12 million impressions shortly after the show floor officially closed on Saturday,” said Melissa Ashley, Reed Exhibitions Senior Vice President. “We’re thrilled that attendees are sharing their excitement about the new collections and latest product launches previewed on the show floor, and engaging with the connections they’ve made via our new events and programs.”
In addition to over 320 hours of education, and over 20 hours of sessions taking place right on the show floor, this year’s Vision Expo West offered 182,000 square feet of exhibit space with more than 60 new fashion brands debuting fall lines, accessories and new eyewear trends throughout the high-end fashion pavilions.
“Reports from exhibitors indicate that this year’s show has been their strongest in years, with many reporting record show sales and buyers who are delighted with the latest collections,” said Mitch Barkley, The Vision Council Vice President of Trade Shows and Meetings. “We also saw record attendance at many of the special events taking place in and around the show, including the more than 800 individuals who gathered for the hit ODs on Facebook event at TAO Nightclub and more than 100 young professionals who participated in the YPC Happy Hour at LAVO. The excitement and energy felt across all three days was truly remarkable.”
Join us in 2018 for Vision Expo East, held at the Javits Center in New York City from March 15–18, and Vision Expo West, held at the Sands Expo & Convention Center in Las Vegas from September 26–29.
To learn more about Vision Expo, or to pre-register, visit: VisionExpo.com.
Editor’s Notes: As part of our ongoing commitment to transparency, Vision Expo awaits the results of our third-party audit of attendance results before releasing that information.
Hi-res images from Vision Expo West are available here.
About the International Vision Expo & Conference
International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2016, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at enroll.thinkaboutyoureyes.com.