Emilio Pucci presents its new eyewear collection for the fall-winter 2015/16 season, produced and distributed by the Marcolin Group following the new licensing agreement between the two organizations.
The new models perfectly interpret the aesthetic philosophy of the florentine brand, one that’s characterized by tradition, elegance and style offset with modern touches, celebrating a creative vision in continuous evolution. Refined materials, stunningly modern design, sophisticated production techniques, master craftsmanship, attractive construction and an unerring pursuit of quality are the defining features of these new creations: a classy reinterpretation of elegance and femininity.
Brightly colored prints – a trademark of the fashion house – bring the eyewear models to life, exploring the possibilities of refined nuances and daring color contrasts. Take Butterfly, for example, a new print whose design evokes the movement of a butterfly against a stylized background. Or Zadig, from the fashion house archives, made up of irregular segments that come together to create a vortex. Then there’s Flower Power’s stylized flowers on a multicolor geometric background; Ribbons’ borders that move to form semi-circular shapes; the iconic Emilio Pucci print Vivara, from which the wave motifs have been borrowed, and finally Peonia, with its large, soft-lined flower set against a block-color background. The different types of prints are further enhanced by a mix of exciting materials, exclusive architectonic details and tinted or mirrored lenses. The result is one of absolute uniqueness.
The eyewear collection, including sunglasses and optical frames, is a consummate reflection of the Emilio Pucci spirit: on-trend shapes and detailing are set within a sublime marriage of retro style and impeccable craftsmanship, striking a chord with the dynamic, style-sure modern woman. The gaze is enhanced through a perfect combination of differing volumes and proportions, ensuring that each and every model is utterly unique. The new collection, which will be distributed worldwide from March 2015, will be on sale at Emilio Pucci boutiques including online at emiliopucci.com, top department stores and selected opticians.
The new EP0009 retro-style sunglasses in acetate and metal exude a sense of simplicity and elegance, a charm only enhanced by their feminine architectonic structure and gently squared profiling. With lines and volumes in perfect harmony, the model invokes the elegance and femininity that is so indicative of the Emilio Pucci brand. The connection to the fashion house is reiterated through acetate detailing on the upper part of the front, available in the Butterfly or Ribbons patterns.
EP0012 -Elements of transparency characterize the iconic rounded shape of the markedly feminine model. The front is brought to life through the juxtaposition of two acetate rings that reveal the Zadig print, while the circular metal base lends a timeless elegance to the model. Subtle and discreet, the bridge complements the exquisite metal detailing between the front and stems, encapsulating the refined, exclusive feel of these glasses.
EP0030 model strikes a perfect balance between retro overtones and contemporary allure, celebrating feminine sensuality through soft forms and classic detailing. The sinuous, rounded lines of the front lead into linear stems, evoking the unmistakable elegance of the 1970s and paying tribute to the purest form of femininity. The curved frames create a sense of almost ethereal lightness, with the acetate body adorned with a single metal detail on the initial part of the stems, which themselves play host to the most discreet of PUCCI logos. A choice between colored or transparent lenses completes the model.
EP5005 cat-eye glasses are full of sophisticated charm thanks to the contrast of materials linking front and stems. Acetate and metal alternate to give the frames an elegant, unusual feel, something further emphasized by the Vivara print embossed onto the metal part of the stems. Available in bright tones and more classic colors, this model is the embodiment of simple, understated femininity.
EP5007 model makes it an instant must-have of the season, with the glamorous charm of the cat-eye frames in acetate set off by innovative graphic effects. While color blocking characterizes the central part of the front, contrast shading or the Butterfly print adorns the edges, an effect enhanced by the cut-effect finish. A similar play on contrast is the driving force behind the stems. These frames are the perfect representation of the impeccable craftsmanship that has long been the brand’s watchword.
About Emilio Pucci
The Emilio Pucci Maison was founded in 1947 by the Marquis Emilio Pucci, a dashing Florentine aristocrat, began his fashion career unexpectedly on the slopes of Zermatt in 1947 when the photo of a revolutionary ski suit he designed for a female friend found its way to the pages of Harper’s Bazaar.
A brilliant colorist, he drew inspiration from nature, architecture and exotic cultures to create his signature prints, infusions of kaleidoscopic colors in graphic, abstract patterns. With his bold, new designs and radical approach to fashion he soon became a fashion phenomenon, crowned “The Prince of Prints” by the international fashion press. His trailblazing vision continues to reverberate to this day.
In the 1990’s, Emilio Pucci’s daughter, Laudomia, took the reins of the family business and in April of 2000, formed an alliance between the Pucci family and LVMH, with the French luxury group acquiring 67% of the capital. Backed by the Group, the brand has since embarked upon a rapid expansion and now has a global network of over 50 monobrand stores worldwide, with a strong historical presence in USA and a growing presence in new markets. The brand is headquartered in the historic centre of Florence in the Pucci family’s Renaissance-era Palazzo, which is also the inspiration behind Pucci’s new store concept created by architect Joseph Dirand.
Not limited to ready-to-wear the Emilio Pucci universe, has always extended beyond fashion to include lifestyle, design and of course, eyewear.
Today, Creative and Artistic Director, Peter Dundas, carries on the trailblazing vision and love affair with Italian craftsmanship, luxury, colour and design that began over six decades ago.
Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In 2013, the company sold about 5.5 million eyeglasses with more than 700 models. In December 2013, Marcolin finalized the acquisition of Viva International significantly strengthening its brand portfolio and the distribution structure, particularly in the U.S. Currently the company portfolio of brands includes: Emilio Pucci, Tom Ford, Balenciaga, Montblanc, Roberto Cavalli, Tod’s, Swarovski, DSquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction, Timberland, BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GUESS, Harley-Davidson®, MARCIANO, RAMPAGE®, SKECHERS, Viva, Magic Clip®, Savvy, Marcolin, National and Web.