International Vision Expo & Conference announces additions to its learning formats and expanded content for all eyecare professionals at Vision Expo East, held April 14-17, 2016 in New York, NY.
Three new education tracks will offer content via condensed formats allowing on-the-go attendees to absorb information quickly and helping them maximize their time at the conference.
- Lightning Rounds, a rapid-fire “speed-dating” format that will deliver five unique perspectives on a single topic in one class.
- Crash Courses, COPE-approved 30-minute sessions on multiple topics including innovations in retinal treatment, current uses of amniotic membranes, Google Contact Lenses, an update on acanthamoeba, new perspectives on glanglion cell complex analysis, and ocular emergencies in college students.
- Fashion-focused education, including Must Have Eyewear Fashion Trends for 2016, a Frame Buyers Panel, The HOW? behind the WOW! at retail, Sunwear: How to Steal Market Share and Make Big Money, and Tips and Tricks to Better Purchasing.
Vision Expo’s Business Solutions Track will expand to include more than 100 hours of curriculum organized around five key areas of focus to address the core business needs of attendees: Leadership, Customer Experience, Human Resources, Big Data, and Profitability & Growth. Highlights will include a sneak peak of the year’s upcoming frame styles (and tips for matching customers’ fashion style with their eyewear) as well as an expert Frame Buyers Panel to share perspectives on buying for everything from boutiques and small chains to optometric and ophthalmology dispensaries.
The Dispensing Essentials Track, new for Vision Expo East, will offer an opportunity to cross-train the entire optical team through 11 hours of foundational courses covering the four core competencies of a successful and multifaceted optician: Clinical, Technical, Fashion, and Sales. Course highlights include The New Rules of Selling in Eyecare and Eye Diseases Opticians and Technicians Should Know About.
The new Corcoran Coding Academy will teach attendees how to maximize revenues through documentation and coding which includes valuable take-home reference materials.
Vision Expo’s popular Global Contact Lens Forum will feature a new format that provides direct access to the program’s thought leaders and their perspectives on the future of the contact lens practice. The popular program will also debut an all-new session dedicated to the patient perspective.
With over 350 hours of education from which to choose Mark Dunbar, OD, FAAO co-chair of the Conference Advisory Board admits that it can be challenging to narrow down selections. Dunbar, along with co-chair Ben Gaddie, OD, FAAO, has created the Chairman’s Top Picks, 13 hours of education hand picked by the co-chairmen as classes to consider attending.
Speaking about the enhanced curriculum at the meeting that marks Vision Expo East’s 30th Anniversary, Dunbar says, “For decades, the progress of the profession has been shaped by the knowledge shared at Vision Expo. The curriculum not only shines a light on advances in eyecare, but also builds on shared ideas and continues to grow our community of visionaries. Attendees will leave with the knowledge, confidence and energy to move their careers, practice, and the profession forward.”
Registration for the 30th International Vision Expo East is open. To learn more, visit www.VisionExpo.com.
To engage with and support the growth of the eyecare community year-round, join VisionariesCommunity.com.
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About the International Vision Expo & Conference
International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Vision Expo East Ranks 74th on the 2014 Trade Show Executive magazine’s list of the Gold 100 Largest Trade Show List. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. Each year, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at ThinkAboutYourEyes.com/Enroll.