The organizers of 100% Optical have announced the return of its popular Love Eyewear Awards which are now open to enter. To honor the tenth edition of the largest optical exhibition in the UK, a new category to celebrate and commend innovation amongst eyewear designers, manufacturers, and retailers in the industry has also been introduced.
The renowned awards dedicated to champion and promote eyewear amongst independent and major designers, manufacturers, and retailers cover a diverse range of categories including New Designer 2024, Sustainable Frame of the Year, Eyewear Retailer of the Year, a newly introduced category, Best Innovation, and more.
Entries will close on 4th December 2023 followed by a judging process from 8th January and the shortlisted nominees will be announced on 22nd January. The winners of the Love Eyewear Awards will be crowned on the Catwalk at 100% Optical 2024 on the first day of the show (24th February) during an evening of celebration and entertainment.
Michelle Whitfield-Jones, 100% Optical’s Senior Marketing and brand Manager, said: “We’re really excited for the fourth edition of the Love Eyewear Awards. Over the years we have seen some incredible entries and a tough judging process to whittle down the best in each category. Given that 100% Optical 2024 is our 10th-anniversary show, we’re anticipating a really exciting awards ceremony and cannot wait to honor the hard work, innovation and creativity this industry has to offer.
“Our goal is always for 100% Optical to showcase the very best designs, products, research, and innovation in the world of optics and eyewear, and our increasingly popular awards are the ideal opportunity to shine a light on all of these areas and more. We’re also very excited to see the entries that our brand-new category will attract.”
For more information about 100% Optical, visit, www.100percentoptical.com/ and to find out more about the 2024 Love Eyewear Awards, visit www.100percentoptical.com/whats-on/love-eyewear-awards
About 100% Optical
100% Optical is the largest optical event in the UK, bringing together 10,000 professionals to learn, network, and discover the latest products, technologies, and solutions on an international stage. The tenth edition of the show will deliver even more international brands across Eyewear, Equipment, Lenses, Business Services, and Audiology.
For further updates and announcements in the build-up to the 2024 show, visit @100optical #100optical on social media. Join The Optical Journal at 100% Optical, February 24-26, 2024.