A game of mirrors, between one and the other.
The others are not hell, as the French philosopher Sartre said. The other is, instead, an essential element of our own being and of the consciousness we have of ourselves. It is in the face of the other that we can see, more or less faithfully reproduced, day after day, the image of our own face. It is in their eyes that we can share our fears and our joys. And it is from the union of our eyes with those of the other that we build our social being, that social animal of which Aristotle spoke.
Today we need even more to reflect ourselves in the faces of those around us to give meaning to our life together, to repel the fears that assail our society. We need to reflect ourselves in those who love us and in those who love us very much; each one of us gives us back something of our image in his or her own way and, consequently, each one contributes to making us think about ourselves as we think, becoming what we really are.
The Essedue Summer ’20 campaign is born from here: from the mirage in the other and it is made of mirrors. Faces are reflected in the other, where the other becomes one with the other. And in this game of mirrors, the glasses assume an essential projection, as faithful companions of our face, in any situation.