Etnia Barcelona Announces ‘Etnia Eyewear Culture Group’

Etnia Barcelona Flagship Store

Etnia Barcelona, founded by David Pellicer in 2001, will be taking a leap forward in 2022, when it consolidates as the Etnia Eyewear Culture Group and grows its portfolio, launching three new independent eyewear brands to meet the demands of new consumer trends: Allpoets, Lool and The Readers. The firm remains focused on meeting the needs of the optical sector.

According to David Pellicer, “We’ve got where we are today by listening to our customers, the opticians, and by challenging market rules. We started out with just four of us, all crazy, passionate about eyewear, and now have a staff of over 600. Our aim is to elevate the eyewear market to its limits. The world is changing at great speed and what the consumer seeks is brands with purpose and new products with their own values. These new brands have been created in line with the way we see the world today”.

  • ALLPOETS: A collection of ISCC certified modern ORGANIC eyewear, crafted in CRT (Carbon Renewed Technology) acetate produced by the Mazzucchelli – Eastman partnership. The collection offers premium quality minimalist basics, much sought after in the street, with the DNA of a sustainable, radical activist brand.

ALLPOETS Eyewear ad

  • THE READERS: A disruptive brand in the preassembled sector, with “bold” vintage-inspired frames made from injected biodegradable acetate and VISOTTICA-COMOTEC components. This “reading” brand offers different models: blue light, presbyopia, and sun. Its DNA focuses 100% on people who can’t stop reading, in any form and under any circumstance.
The Readers Churchill
The Readers Churchill
  • LOOL: Etnia Barcelona first announced that it had taken the brand on board in October 2021. Technical, ultra-lightweight eyewear (weighing in at just 4 grams) with its own patented “hinge” system and completely screw-free structure. The technology employed makes the frames easy for any optician to dismantle and assemble.
lool belfort
lool belfort

The Etnia Eyewear Culture Group places its ongoing support of art and culture, as well as technological innovation and the sustainability of the planet, at the very heart of its strategy.

The parent brand, Etnia Barcelona, will be turning 20 this year and is celebrating its anniversary with the launch of its new Heritage XX Anniversary Capsule Collection.
It plans for the growth of the group with substantial investment to grow its production capacity, refurbish its Barcelona Headquarters, and implement a new management system.

Etnia Barcelona is color, quality, culture. We are Mediterranean, independent, and rebel. Etnia Barcelona is tradition and innovation. They are also the city that inspires them: Barcelona. To see more go to the Etnia Barcelona website or contact your local representative.

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