Euroinsights | Hall Of Frames 2022

Euroinsights -Optical Journal

An eyewear feast and a cultural treat await visitors to Hall of Frames Lucerne with a special edition to be held on 4 September. The Museum of Transport is the unique venue, located in the heart of the city, and easily accessible by railway, car, bus, and even by boat. Hall of Frames has a distinguished history of unusual locations for exhibitions, in addition to presenting independent, distinctive eyewear brands from Switzerland and Europe. Approximately forty companies are exhibiting a range of quality labels with expressive eyewear.

The Museum of Transport is Switzerland’s most visited museum, with its amazing collection of locomotives, ships, cars, and aircraft. The Museum of Transport also includes a planetarium, the “Film Theatre” and the “Swiss Chocolate Adventure” – chocolate certainly being a Swiss speciality!

Among the independent eyewear companies participating at HOF Lucerne is Orgreen from Denmark, with the HAVN collection; beautifully crafted, streamlined, and architecturally inspired frames in stainless steel. Evergreen is particularly chic with its delicate almond shape and contemporary styling. The Orgreen collection includes optical and sunglasses designs in a variety of materials.

ORGREEN OPTICS HAVN
ORGREEN OPTICS HAVN

The luxurious Swiss label Nirvan Javan highlights the Canadian city Toronto, with bold, strong frames from Shades of Toronto Blue  – designs that reveal the story of the bustling Canadian metropolis. With Nirvan Javan’s global cultural background, his eyewear characterizes quality, innovation, and international influences.

Nirvan Javan Shades of Toronto Blue
Nirvan Javan Shades of Toronto Blue

Fresh, airy, and subtle details enhance Paul & Joe frames, and Aurore 23 in ocean blue acetate, is ideal for summer wear. Glossy acetate is sculpted into a smooth, slim shape with graceful balance.

Paul & Joe Aurore 23
Paul & Joe Aurore 23

History and Japanese Zen philosophy, plus minimalism and strict attention to detail, encompass Minamoto eyewear. Launched by Charmant, the frames are created exclusively from Japanese titanium, noted for its strength as well as flexibility. Minamoto Shino is an ideal example of Japanese skill and precision detail as exemplified in the frame.

Minamoto Shino
Minamoto Shino

Nathanaël Wenger, owner and managing director of HOF said: “We are pleased to continue our cooperation with our main partner Nikon in 2022.” Dynoptic – an association of about one hundred owner-managed opticians from all over Switzerland also continues to partner HOF, plus the Basel-based architectural firm Studio Arenas, continues as a partner this year.

Mark your calendars! Sunday 4 September for an exciting edition of Hall of Frames Lucerne in an equally exciting venue The Museum of Transport.  More information at www.hallofframes.ch.

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Joan Grady
Euroinsights is a contributory column created and written by Joan Grady. Joan is Owner/Director of JG Creative Expressions, a solely independent editorial service supporting the eyewear sector, music, and the arts. She is fashion editor of Vision Now magazine in the UK; was originally co-founder of Eyestylist.com; and has written for international publications, including 2020Europe.