Euroinsights – HOF Zurich: Swiss Sovereignty

Euroinsights - Optical Journal

Majestic mountains; the crystal clear Limmat River with elegant swans and quacking ducks; tranquillity and established order define the picturesque landscape of Zurich. The serene city serves as an ideal backdrop for Hall of Frames Zurich, the independent show that recently celebrated its 12th anniversary. Organizer Nathanaël Wenger, a long-time champion of independent eyewear designers, created the event so that small companies would have a platform to show their collections.  Despite the pandemic this year, the event carried on, skillfully organized in keeping with Swiss mandates to combat the virus. Visitors were required to give contact tracing details; wearing masks was compulsory; stands were strategically spaced for social distancing, and sanitizer was provided at all stands.

Approximately fifty eyewear companies – including Falvin; Nirvan Javan; Any Di Munich; Orgreen; Alf; Res Rei and Fassungswerk – among others – presented their collections at historical Papiersaal with its unique industrial character, as it was once a printing factory.

Eyewear trends encompass joyous bright colors (several designers noted “We need more color in our lives…”) that is balanced with classic tones, including innovative takes on tortoiseshell; forest green, and variations with luminous blues.

Frames with individuality, superior quality, beautiful materials, and elegant colors highlight collections by Danish designer Birgitte Falvin and her Falvin Eyewear. Birgitte is also a jewelry designer, and her eyewear reflects this finesse, attention to detail, and outstanding equilibrium in all her creations. Amongst her latest designs presented at HOF Zurich was Latitude, perfect symmetry in gold, and aubergine with exquisite detailing.

Eyewear is to be cherished with care, and Anne Dirkhardt has created a fun, chic, and practical case  – the SunCover – however, optical frames of any shape and size also fit into this sleek case. Designs are really eye-catching, including Rudolph pictured here on a stunning Any-Di bag.

Minimalism is the foundation for Scandinavian Orgreen Optics with lightweight frames. Columbia (pictured) with its streamlined aviator shape in ravishing red is certain to brighten the wearer’s day – and others!

Swiss designer Nirvan Javan celebrated his fifth eyewear anniversary with The London Collection in premium Japanese acetate, and a Limited Edition sun model – Shades of London. Optical designs for men and women are also part of Javin’s diversified and distinctive collection.

Wenger commented after the event: “Due to the pandemic we had fewer visitors than usual who visited the show; however, there were people from Germany, and also from the French-speaking part of Switzerland. I think this is a transition period; many opticians are not sure about the future, and prefer to wait and see how things unfold in the coming months.”

The next Hall of Frames Zurich will be held in a new location – The Garden Room of the newly refurbished Zurich Convention Centre – September  12-13, 2021.