Euroinsights – MIDO Milan 2022 – Dynamic Expectations

The fashionable, gastronomic, and cultural pleasures in Milan are delightfully enhanced this spring with the return of MIDO – the annual eyewear exhibition that has been postponed for two years due to the pandemic.

The three-day event from 30 April to 2 May heralds the return of global exhibitors presenting creative and innovative eyewear. Functionality, fashion, exquisite colors, and beauty play a staring role in designer collections.

Contemporary, pure, architectural lines highlight designs by Danish creator Birgitte Flavin, who effectively unites the essence of simplicity with elegance and form. The sleek aesthetics in URANUS combine luxurious metals, Japanese quality, and craftsmanship in a commanding silhouette. Beautiful proportions in URANUS are deftly achieved with the generous shape and delicate double bridge.

The latest collections by Götti Switzerland include graceful acetate designs crafted in luminously polished acetate in six superb colors.  A fresh interpretation of the Panto look is expressed in Shaw, and the angular flow of Staines fuses contemporary and retro influences.

Artistic Director Eva Gaumé at Emmanuelle Khanh celebrates femininity with her powerful, striking Horizon sunglass collection. The natural beauty and colors of Tenerife inspired Ms. Gaumé to create sun styles with audacious and eye-catching acetate silhouettes in luscious tones.

Gai Gherardi and Barbara McReynolds at l.a. Eyeworks always believe that fun should be an integral aspect of eyewear design, as well as fashion and fit.  Epitomizing this theory is Acorn, in exuberant colorations of Glass Clown with Gunmetal, handmade in Japan in acetate and titanium.

Sandra Kaufmann and Monkia Fink at the award-winning label Sol Sol Ito in Switzerland celebrate their second co-creation with artist Tamy Glauser. Surrender is a special Limited Edition – 100 pieces worldwide – in Eggshell acetate with the iconic Sol Sol Ito double-temple. Photo: Pia Grimbuehler

The formidable, futuristic Sky Bar by multiple Silmo d’Or winner Jeremy Tarian, is crafted in France in Mazzucchelli acetate. Bold and intrepid, Sky Bar characterizes the exceptional technical qualities and elegant colorations in Tarian designs.

Contemporary silhouettes with a hint of retro in luscious colors are symbolic at Lafont Paris. Lana is amongst the latest eyewear inspirations by Thomas Lafont in radiant red-streaked acetate with a graceful cat-eye.

Shimmering two-tone acetate dazzles in Clone sunglasses by Face à Face Paris.  Handmade in Italy, Clone features distinctive faceting, a sculpted rim, and bevelling, encompassed in retro-futuristic shaping.

Lucky goes to Vegas casts a winning spell in the ultra-glamorous frame by Anna-Karin Karlsson in Cerise Zebra. Opulence, allure, and excitement dictate frame creations by the Swedish designer. Lucky goes to Vegas is a custom design with Swarovski crystals and quality Zeiss sun lenses.

The diversity in materials, colors, shapes, and technical elements reaffirms eyewear as an expanding, desirable, and stylish accessory. Discover and explore the numerous possibilities at MIDO! For more information visit: www.mido.com