Euroinsights – New Year – Fresh Eyewear Prospects

A new year offers the potential and the opportunity to create innovative and imaginative objectives for 2021.  Picture a clean canvas with the freedom to discover and design one’s own tapestry of life, art, music, and for those in the eyewear sector  – spectacle frames.   With designers passionate about eyewear and their commitment to company growth and product diversity, now is the time to introduce their insights and ideas for unique and distinctive frames.

Suzy Glam in The Netherlands transcends past and present into refined, distinctive frames that stylishly connect to the future, with her innate ability to combine timeless materials with technology. Graphic elements with three-dimensional aspects provide frame structure with intriguing angles, and superb craftsmanship in “Suzy Glam studies art.” Glitter matte pink is a harmonizing tone as thoughts turn to spring, and reflects quiet elegance and confidence. Suzy Glam designs, created by Suzanne Klemm, mirror the creator’s desire for both glamour and pure aesthetics.

On an international scale, 2020 brought to the forefront the need for justice on a global level. Since the creation of l.a. eyeworks forty years ago, the American company – with offices in France and a strong European following – has always supported deserving and necessary causes. The latest endeavor is their collaboration with The Art for Justice Fund that invests in artists and advocates working together to end mass incarceration. The international proceeds of l.a. Eyeworks design “Wells” will be donated to the Fund. Award-winning designers Barbara McReynolds and Gai Gherardi are feted for their bold, imaginative shapes and creative use of materials, which are provocatively expressed in the Wells design.

Winter in the northern hemisphere is generally connected to grey days, snow, and chilly temperatures. However, spurts of winter sunshine can dramatically change one’s vision, particularly when driving, or on a bicycle or motorcycle. Iconic British brand Oliver Goldsmith solves the problem with a sleek group of uni-sex Winter Sun frames that can be worn either with prescription lenses or plano lenses, that are slightly tinted for winter sun, and reduces indoor glare. Yatton’s octagonal shape in three smart colourations is available with lightly tinted grey lenses or gradated light lenses.

Manuel and Mara Iten at Fassungswerk in Switzerland savor and appreciate nature, their fabulous dogs, and the overall beauty and fulfillment of outdoor life. Their eyewear creations are crafted sustainably in premium Mazzucchelli cellulose acetate and produced in Switzerland. The latest designs include Wild Dog, shown in the photo, which the female model is wearing, and the male model sports Wool Bee. Wild Dog is also available in eco-friendly buffalo horn on request.

Spectacle frames with charismatic chic, sleek style, and edgy elements are specialties of Parisian designer Caroline Abram. Her latest collection includes generous shapes that are lightweight, easy to wear, and exude personality plus. Vahina’s slim contours are offset with architectural graphic angles.

Variety in shapes, colors, and materials herald a new eyewear year with distinctive and desirable designs, fashionable favorites, and exquisite choices for opticians and their clients. Welcome, 2021!