Euroinsights – Sustainable Eyewear – Kindness to the Planet

Euroinsights - Optical Journal

Preservation of our fragile planet is among the many issues with which the world now grapples. Sustainability is at the forefront to maintain ecological balance. For the eyewear sector, this goal is an innovative moment for designers and companies, who dig deep into their creative resources to develop eyewear that will enable relief from the global plastic crisis, and damage to fragile ocean reefs and coral. Responses to this catastrophe will benefit both people and the planet and have been met with positive enthusiasm, and assertive action. Beginning with how materials can be recycled, to conserving resources in production – the future for sustainable eyewear commands a fashion statement that is dynamic, imaginative, and exciting.

Climate change, environmental action, and preserving oceans are all topically current subjects that reverberate worldwide. The eyewear sector is heeding the call, with designers and companies creating frames that originate with earth-based materials, and recycled 100% marine waste.

Jisco Designs
Jisco campaign

In 2013, Francisco Marin and Joerdis Neubaer launched Jisco in Spain, combining the characteristics of their native lands. The design duo describes this as “a constant ‘battle’ between German nationalism (Neubaer’s home country) and the Mediterranean hedonism and passion for life” (Marin hails from Mallorca). The frames display the ideal combination of the two aspects, evident with craftsmanship, details, lightness, and fun.

Jisco campaign
Jisco Sandrine

Acetate and titanium  – bio and ethically sourced – unite in Jisco‘s Sandrine (pictured) that exude elegant styling with beautiful colorations that reflect a relaxed Mediterranean feel, as well as subtle luxury and luminosity.

NEUBAUA natural 3d
NEUBAUA natural 3d

Austrian brand NEUBAU’s sustainability goals take seriously the need to reduce the environmental impact of creative and production practices. NEUBAU is among the ingenious pioneers who entwine all aspects of their business with a sustainable philosophy. Frames are made with bio-based plastics, titanium, stainless steel, and oil from castor oil plants. Cleaning cloths are also recycled and wrapped exclusively in recycled paper. Too further reduce carbon footprints, NEUBAU frames are designed, developed and manufactured in Austria.

Côte de Soleil  - NEUBAU

The latest collection is an elegant concerto of sunglass and optical designs for men and women that combine the best of high tech, streamlined ingenuity, comfort, and artistic expression.

Rolf Substance
Rolf Substance

Since the award-winning Austrian brand Rolf Spectacles launched their first collection over a decade ago, the family-owned label has created frames from natural sources. Plant power from a species of the Euphorbiaceae family is the starting point for the new substance frames by Rolf creators. Company founder Roland Wolf explains: “The plants are grown in tropical climates without any kind of genetic engineering, and they don’t compete with food crops, and the plant grows six meters in just four months, then comes back every year.”

Rolf Colors
Rolf Colors

The frames are crafted with graceful contours, sleek temples, subtle colorations, and twenty-three diverse shapes. Rolf’s substance collection is the latest ingenious concept that is functional, fashionable, and particularly impressive with its sustainability credentials.

Sustainability is now the vanguard to combat the worldwide plastic disaster and build a better, kinder world for all. The new processes in eyewear for recycling and upcycling offers designs that are contemporary and sophisticated, plus committing to the welfare of the planet we inhabit.