Euroinsights – Winning Eyewear For Men

Euroinsights - Optical Journal

In the past, the overall perception for men’s glasses was customarily conservative, however, contemporary trends now reflect impressive designs that suggest commanding individuality with distinctive minimalist frames, and brilliant, bold colors.


Nowadays, men’s preferred wish list for their specs include fabricated acetate; 3D printing with varied textures; ultra-slim and light titanium components; and eco-friendly frames crafted from recycled ocean waste, plants, and even coffee.  Also available, are innovative options including stone and wood.

Complimented by state-of-the-art technology; a kaleidoscope of courageous colors; and creative, impressive frame designs with diverse contours and silhouettes, men’s eyewear has become energized and empowered into a smart and stylish experience.

Changes in how and where people work has also influenced the purchasing impulses of men’s eyewear. With the continuing trend of working from home (WFH) due to the global pandemic, and with the prodigious movement towards Zoom conference meetings, men may appear more conscious of how they look – and project – with this new business medium.

Rolf-Spectacles sleek frames in natural wood exude a professional, sophisticated appearance, whether seen in person or working virtually. The Rolf brothers – Roland, Bernhard, and Christian – create their beautifully sculptured designs in the alpine beauty of the Austrian Tyrol, with their dedicated team. A recipient of numerous awards –  (including several Silmo d’Or and Red Dot Design trophies) the latest addition to the Evolved Collection is Challenger, a sleek choice in polished walnut and twisted bog oak. The Challenger is extremely lightweight, and constructed without any metal or screws, further ensuring a comfortable, smooth fit.

Rolf Challenger

Finding frames with a great fit that provides the wearer with personal comfort varies according to head and face shape. Kirk & Kirk in the UK researched this issue as numerous opticians posed the situation to them. Centena Supersize Specs are two new striking designs in large sizes (59 and 60), offering fashion and function for larger head proportions. Guy is made from Kirk & Kirk’s signature material – a unique grade of durable and very lightweight acrylic; available in ten luminous colorations, including Jade, Gunmetal, Royal, and Iris, shown in the photo.

Kirk & Kirk Centena Guy

Refinement; lustrous finishes; timeless construction; and superior quality define Götti Switzerland designs. Among the latest selections for men is the superb Janny, crafted from a thick titanium plate. The aerodynamic shape is ultra-light, yet strong and robust, with a distinctive keyhole bridge. Three-dimensional detailing on the rims is crafted with ultimate precision and finesse, in six handsome colorations.

Götti Janny

Silhouette in Austria is recognized for its rimless eyewear with superior lightness and courtly understatement. The new Sivista frames include style 6040 with Silhouette’s renowned rimless style, with smart, striking temples – for a frame that unites contemporary styling, and quiet elegance.

Silhouette Sivista

Blackfin in Italy excels in minimalist design, with advanced technical breakthroughs, and handcrafting aesthetics in titanium. Architectural and sculptural concepts highlight the frames, with bold and handsome shapes. For men who desire to step outside the fashion box, Blackfin’s Homewood – with its abundantly squared front – combines classic lines and colors with an edgy accent.

Blackfin Homewood

Men’s frames have forged a creative, exciting evolution with new and iconic ingenuity that encourages eyewear style, wellbeing, and success.


SILMO 2022 - The Optical Journal