Europa is expanding its popular, top-selling men’s collection, Michael Ryen, with 12 titanium-based memory metal styles. The pocket collection will be called Michael Ryen PureFlex to reflect the high percentage of titanium in the flexible, memory metal material.
With Michael Ryen PureFlex, Europa is committed to creating a comprehensive men’s memory metal collection. Using Japanese, titanium-based memory metal material makes PureFlex frames more elastic and lightweight than many other memory metal products currently on the market. PureFlex uses whole rather than tube memory metal for increased durability and Europa is proud enough of this collection to offer a lifetime warranty at a very competitive price point.
The debut collection of Michael Ryen PureFlex features 48 SKUs, 12 styles in two colors and sizes each. The style offering has something to appeal to all patients seeking out this type of material, featuring everything from traditional to vintage to modern styling. The collection also includes rimless, sport, and double bar styles – there’s even a style with an acetate rim. Sizes range from 49-59mm with temples up to 150mm to capture patients of all shapes and sizes.
Europa is thrilled to add PureFlex to the Michael Ryen line, furthering their commitment to providing men with dependable eyewear made to fit and flatter.
About Michael Ryen Eyewear
Some decisions are complicated, choosing eyewear doesn’t have to be. Michael Ryen eyewear is designed to provide discerning men a breadth of options in a wide range of sizes. Three principles drive the design and execution of every Michael Ryen frame: Fit, Quality, & Style.
About Europa Eyewear
Europa Eyewear is one of the largest independent designers and manufacturers of eyewear frames in the United States. The Europa business model is uniquely designed to support optical and optometric practices with exceptional customer service, industry-leading warranties, and guaranteed sell-through. Europa offers a diverse portfolio of 11 independent eyewear brands, including STATE Optical Co. and American Optical Eyewear, which the Company acquired in 2019.