Eye on Sports: Cohen’s Fashion Optical partners with Nike and Marchon

The Optical Journal - Optical News With Independent Views

Nike 2014_MOJOIn time for a soccer-fueled summer, Cohen’s Fashion Optical has partnered with Marchon and Nike to showcase the limited edition version of its Mojo sunglass in select NY stores.

The limited edition sun style, available in key New York locations, ties directly to Nike’s global RISK EVERYTHING campaign. Featuring the brand’s iconic and energetic Volt color way, the limited edition version of the Mojo draws inspiration from Nike’s recently released Magista boot, the first soccer cleat equipped with Nike’s Flyknit technology.  Perfect for those seeking a sporty fashion statement.

As soccer takes the world by storm this summer, the NIKE Mojo will sure to be a hit.   In conjunction with the style’s launch, Nike Vision will also execute a worldwide in-store installation drafting off of the brand’s “Risk Everything” campaign.  Cohen’s Fashion Optical stores will feature “Risk Everything” custom window installations and counter displays.  Posters, buttons and tattoo art are all part of the swag available for consumers who purchase the brand.  Additionally, Cohen’s worked with Marchon to develop Nike branded promotional materials including a digital and web campaign and a social media campaign featuring Nike video.

“We are thrilled to collaborate with Marchon and Nike on this promotion and will be launching a multi-media promotion to align with the brand.” says Cohen’s Chief Marketing Officer Sheila Haile. “We want to ensure consumers think of Cohen’s Fashion Optical as the authority for on-trend, fashionable eyewear.  The Nike Mojo represents that sensibility.”

The special-edition Mojo retails for $125. For a sneak peek, visit www.CohensFashionOptical.com


Over eighty years ago, our founder, Jack Cohen, pioneered a new philosophy in the retail eyewear business. His vision was everyone who needed prescription eyeglasses wanted to look better, see better, and feel better about themselves.

In 1927, Cohen’s became the only fashion eyewear retail location to be found in New York. Cohen’s Fashion Optical quickly became a New York City retail landmark. Today, with over 130 franchise stores in the US and Puerto Rico, Cohen’s is one of the top ten optical retailers in the country and one of the longest operating optical franchise companies in the country.

Cohens Fashion Optical is headquartered in Garden City, New York. To learn how to become a franchisee visit www.cohensfashionoptical.com.


NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.

About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino.  Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

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