Eyewear Designers (edCFDA) Present New Designs At VEE16

Nine members of the prestigious Eyewear Designers of the Council of Fashion Designers of America (edCFDA) will present new eyewear designs at International Vision Expo during the first ever Eyewear Showcase on Friday, April 15, 2016 from 3:30pm – 5:00pm in the Galleria Lounge (Javits Center).

“An exchange of energy!” – edCFDA spokesperson Christian Roth – called the event, adding: “Taste makers and buyers will have a unique opportunity to engage one-on-one with nine trendsetting and internationally well-known American eyewear designers to gather personal insights into their collections.”

Designers Patty Perreira (BARTON PERREIRA), Blake Kuwahara (BLAKE KUWAHARA), Christian Roth (CHRISTIAN ROTH), Daniel Silberman (ILLESTEVA), Gai Gherardi (L.A. EYEWORKS), Shane Baum (LEISURE SOCIETY), Jeff Press (MORGENTHAL FREDERICS), Robert Marc (ROBERT MARC), and Selima Salaun (SELIMA OPTIQUE) will be on hand to personally showcase their latest designs and to answer any questions during the event.

“By launching the CFDA Eyewear Showcase with International Vision Expo, we are putting the spotlight on the eyewear design talent at the CFDA, a dynamic and growing group of creators,” said Steven Kolb, President and CEO of the CFDA. “The showcase also builds on our mission statement: to strengthen the influence and success of American Fashion Designers in the global economy.”

“The showcase event will mark the first time that the edCFDA has collectively shown their work together at Vision Expo,” said Ashley Mills, Vice President, Trade Shows & Meetings, The Vision Council. “We are pleased that the edCFDA – a group that places importance on eyewear as fashion – has chosen to host this showcase event amidst the backdrop of Vision Expo’s 30th anniversary.”

Earlier this year, Vision Expo included edCFDA members Christian Roth, Shane Baum, Blake Kuwahara, Gai Gherardi, Selima Salaun, and Robert Marc in its Visionaries Campaign.

The event is supported by Eyecare Business and 20/20 and will feature a champagne reception.

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ABOUT THE edCFDA

In 2014, the CFDA launched the Eyewear Designers of the CFDA (edCFDA), a working group within the CFDA. Created by 12 CFDA Member eyewear designers, the group’s aim is to inspire, empower, and promote awareness of eyewear design and the vitality of the optical industry through promotion, education, mentoring and collaborative initiatives.

The Eyewear Designers of the CFDA are: Barbara McReynolds and Gai Gherardi, L.A. Eyeworks; Blake Kuwahara, Blake Kuwahara Eyewear; Christian Roth, Christian Roth Eyewear; Daniel Silberman and Justin Salguero, Illesteva; Grant Krajecki and Natalie Levy, Grey Ant; Jeff Press, Morgenthal Frederics; John Whitledge, Toms Eyewear; Larry Leight; Patty Perreira, Barton Perreira; Robert Marc, Robert Marc Eyewear; Selima Salaun, Selima Optique, and Shane Baum, Leisure Society. Christian Roth, Gai Gheradi, Selima Salaun and Blake Kuwahara serve on the executive committee with Roth as the group’s spokesperson.

ABOUT THE CFDA

The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 that leads industry-wide initiatives and whose membership consists of more than 500 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, which recognize the top creative talent in the industry, the organization stages New York Fashion Week.

It also offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholarship Award, the Liz Claiborne Design Scholarship Award and the CFDA/Teen Vogue Scholarship. In 2013, the Fashion Manufacturing Initiative was created to nurture, elevate and preserve garment production in New York City. Member support is provided through the Strategic Partnerships Group, a high-profile group of companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not- for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA created and manages the worldwide Fashion Targets Breast Cancer initiative; raises funds for HIV/AIDS organizations with events such as Fashion’s Night Out and 7th on Sale and addresses the issue of model health with The CFDA Health Initiative. For more information, please visit www.CFDA.com, facebook.com/cfda, twitter.com/cfda, cfda.tumblr.com, and youtube.com/cfdatv

ABOUT THE INTERNATIONAL VISION EXPO & CONFERENCE

International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2015, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up at enroll.thinkaboutyoureyes.com.