Born to be British and always up to date with the latest trends, the William Morris London brand offers a range of optical and sun collections that are both original and elegant, reflecting the independent and quirky spirit of London. Drawing inspiration from its history, culture, and iconic colors, William Morris offers a colorful journey across the capital city.
With the coronation of the new King Charles III in May 2023 there has never been more cause for celebration. With this in mind, the new collections by William Morris London add playful twists on traditional styles and invite you to celebrate eyewear fit for Royalty.
LONDON – Vibrant – trendy – different
Strut the London streets in royal style.
With Britishness at its core, our new styles take all that London and beyond offer and turn those inspirations into decor, details, colors, and treatments that are applied to an eyewear collection fit for a King. Royal blues, coronation reds, and grand golds can all be seen in styles that offer something new and exciting for every face shape.
BLACK LABEL – Directional – premium – high design
Luxury British Eyewear.
Blending rebellion with convention, our new Black Label collection showcases the best of British design. This premium collection made in strong, directional shapes is the showcase line from a brand that dares to mix eclectic British influence with fresh ideas. Heavy acetates, geometric shapes, and luxury details are all on show here in a collection that makes it fit for Royalty. Dare to be different and explore new styles that exude luxury, play with color, and certainly don’t shy away. Are you ready for a Rock & Royal style?
GALLERY – British art meets craft – elegant – decorative
Collaboration at its finest – William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist. William Morris (1834-1896) is a world-famous designer, poet, political activist, and craftsman known for designing elegant interiors and exquisite textiles that remain among the best-loved and most popular designs around the world. Today, this new line of eyewear takes the best of those iconic prints and fabrics and applies them to a stunning range of wearable eyewear.
SUN COLLECTION – Glazeable – classic – easy to wear – Bask in the sunlight in style.
William Morris London sunglasses offer a wide choice of chic, trendy styles to suit all tastes. Taking inspiration from the London mainline collection, these sunglass styles are understated yet sophisticated and include glazeable lenses ready for prescriptions or left alone for the ultimate fashion statement.
About Design Eyewear Group
Design Eyewear Group develops and markets iconic eyewear brands, which have been sold worldwide by premium opticians for more than 50 years. Exceptional design defines Design Eyewear Group’s portfolio of dynamic brands which are inspired by art, innovation, and trend while delivering exceptional value. Headquartered in Aarhus, Denmark, the company has local offices in Paris, San Francisco, Bilbao, and London.