Eyoto Announces Appointment of Kurt Gardner

EYOTO™, the British optical innovation group, today announced a significant expansion of operations in the United States with the appointment of Kurt Gardner as Vice President and General Manager – North America, focused on strategic growth and partner success. In his new role, he will oversee the group’s sales, logistics, and operational activities in the U.S. and Canada.

Gardner is a veteran of the optical industry, having started his career with Pearle Vision as a licensed optician, then advancing into senior sales, marketing and operations roles with FEA Industries and Indizen Optical Technologies of America (IOTA) where he was integral in launching the European-based brand into the Americas.

EYOTO™ also announced that the eMap™ Lens Visualisation and Analysis Platform is now commercially available in North America. Since its’ launch at Vision Expo East in New York City earlier this year,  eMap™ has gained much attention on both sides of the Atlantic.  The system has been engineered to take both quality assurance in the lab and the customer experience in retail to new levels. The cloud-connected eMap™ platform not only has the ability to quickly power-map and visualize lenses, but also provides compliance to ANSI standards, insight and visualization via the cloud portal, and to give customers a distinctive, evidence-based dispensing experience.  This will give both labs and Eye Care Professional’s a major competitive advantage.

 “Eyoto represents the forward-thinking and innovative approach that the industry needs, and I am excited to join the team especially as eMap™ is being introduced,” Gardner said, who also holds a leadership role with The Vision Council’s Emerging Optical Leaders. “The eMap™ system brings wide field lens analysis to everyone in a fast, easy to use package. Both labs and ECPs finally have the ability to see the whole picture of what they are manufacturing and dispensing, making this the benchmark for lens dispensing of the future.”

Carl Francis, Eyoto Group Chief Executive, said “Kurt is a great guy with a big personality who is well-known throughout the optical industry.  He is an innovative thinker who puts his customers first, and we are delighted to have him as part of our senior leadership team.  Kurt will no doubt push us to stay customer-centric, as well as help us pick the right commercial partners.”

Commenting on the broader company, Francis added “These are exciting times for us at Eyoto as our eMap platform promises to fundamentally change the dynamics of the lens manufacturing and retailing process, and we have other highly disruptive products launching in the coming months.  Eyoto specializes in advanced design and technology.  We marry game-changing instrumentation with 21st-century data analytics and ease of use.”



EYOTO™ is an optical innovation company, originating as a spinout from Aston University’s School of Optometry – one of the leading and best-known Optometry programs in the world.  The company seeks to tackle problems facing the optical industry through advanced technology, with a specialty in image processing, computer vision, machine learning, artificial intelligence, and ophthalmic user interface design.

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