Federico Aldave New Face Of The SNOB Milano Campaign

SNOB Milano Cabriolet

SNOB Milano has chosen Argentinean Aldave, who recently appeared in one of the season’s most controversial films, to represent its new men’s collection.

Model, DJ, actor, performer. Federico Aldave, an Argentinean who has made Milan his home, is the new male face of the SNOB Milano campaign. Charismatic and striking, he recently played the role of Mick Jagger in Ridley Scott’s House of Gucci.

SNOB Milano Sport GT - A4
SNOB Milano Sport GT – A4

In Riccardo del Conte’s shots, directed by Tommaso Bossetti, the creative mind behind the Milanese brand, Aldave wears the two key styles of the new collection of magnetic clip-on sunglasses, also strictly under the ZEISS Sunlens brand: Cabriolet and Sport GT.

While with “Be smart when it sun” Cabriolet – which for the first time has chosen a plastic clip combined with a frame made of the same material – it focuses on the playful side of fashion, alternating tone-on-tone hues with bright contrasts that enhance the different frames and clips, Sport GT is a nod to the world of sport. “Be smart when you play sports.” is the message that accompanies this slightly wrap-around model featuring a double magnet on each side that holds the bezel, which is larger than the underlying frame.

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SILMO PARIS 20-23 September 2024