Free Webinair- Can Companies Do Well By Doing Good- Nov. 10

The Optical Journal - Optical News With Independent Views

A triple bottom line company is usually defined as one that makes an effort to consider the social and ecological consequences of its actions, in addition to the financial ones, establishing people, planet, and profit as the three criteria for measuring success. Nowadays, most companies claim to value social and environmental responsibility, whether or not they practice it in reality.

But these claims seem to run contrary to traditional economics. Are companies that put broader social and environmental concerns ahead of profits denying their competitive nature and dooming themselves to failure?

Actually, a growing body of evidence suggests that the triple bottom line can be a viable business strategy and not just a marketing ploy. Successful companies need talented, committed employees and loyal customers. More and more business enterprises understand that the most talented employees measure professional success in terms of meaning and significance as well as money and status. And consumers increasingly want to buy from companies that do business in a socially and environmentally sustainable manner.

At the same time, traditional “hard” performance metrics have not gone away: companies still measure success in terms of units sold, savings realized and dollars earned, and will do so for as long as capitalism endures. In this live webcast, we’ll tackle the challenge of how companies can do well by doing good:

  • How do companies with TBL values measure success?
  • Can business really expect financial returns beyond good PR out of TBL investments?
  • How can we distinguish real CSR and environmental stewardship from greenwashing? Why should businesses choose one route over the other?
  • What kind of difference to consumer behavior does operating with TBL values make?

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